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Comparison of election campaigns of the Green Party, Czech Pirate Party and the Free Citizens Party in elections to the Chamber of Deputies of the Parliament of the Czech Republic in 2013
Kratochvílová, Šárka ; Váňa, Tomáš (advisor) ; Kratochvíl, Lukáš (referee)
The bachelor thesis Comparison of election campaigns of the Green Party, Czech Pirate Party and the Free Citizens Party in elections to the Chamber of Deputies of the Parliament of the Czech Republic in 2013 focuses on strategies in the election campaign of three "single-issue" parties during the by-election that was held in the Czech Republic in 2013. The thesis is based on the theoretical concept of political scientist Dariusz Skrzypiński, who divided election strategies of political parties into four categories: personal strategy, financial strategy, communication strategy and strategy of relations between parties. Methodologically considered, this bachelor thesis is a comparative case study with the aim of describing and comparing particular election strategies of three czech "single-issue" parties when every single one of them covers a different main topic. The three parties are the Green Party, Czech Pirate Party and the Free Citizens Party.
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Analysis of the TOP 09 Election Strategyin the Regional Elections 2012 - Region of Pardubice
Faltová, Zuzana ; Shavit, Anna (advisor) ; Jüptner, Petr (referee)
Analysis of the TOP 09 Election Strategy in the Regional Elections 2012 - Region of Pardubice Diploma thesis "Analysis of the TOP 09 Election Strategy in the Regional Elections 2012 - Region of Pardubice" deals with the election campaign TOP 09 in the elections to the Assembly of the Pardubice Region in 2012. TOP 09 is a political party in the Czech political scene first appeared in 2009. Regional elections in 2012 for the political party represented the first major challenge since its entry into the Chamber of Deputies in 2010 and the opportunity to establish themselves at the regional level. The thesis examines the elections in the Pardubice region in terms of the theory of second-order elections. The research of this theory was made in terms of the first direct elections to the European Parliament in 1979. The aim of this thesis is to introduce the theory of second order elections and to analyze the election strategy of TOP 09 before the elections to the regional council in 2012 in Region of Pardubice. Based on this theory will be find out if it is possible to apply this theory on the election strategy of TOP 09 and if the election managers of TOP 09 reflect this theory or the election strategy is created independently on this phenomenon. Keywords The election to the Assembly of the Pardubice...
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Electoral strategies, political marketing and marketing research - The Czech 2nd round direct presidential election 2013 case
Mirzajev, Tomáš ; Říha, David (advisor) ; Koudelka, Jan (referee)
This paper analyzes how the political marketing and electoral strategies were used by Czech 2nd round direct presidential election 2013 candidates. Paper is divided into theoretical and practical part. The theoretical part is mainly focused on the context of political marketing, electoral strategy and marketing research. The practical part describes these terms on the example of 2nd round direct presidential election case. In addition to public sources, author also used two own public opinion researches. The main goal of the paper is to analyze the electoral and political marketing strategies of the both 2nd round candidates and using the techniques of marketing research get closer to the factual context of the event.
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Political marketing and presidential election in USA
Vašková, Eva ; Boučková, Jana (advisor) ; Dušková, Dagmar (referee)
The main topic of my diploma thesis is political marketing and presidential election in USA in 2008. Firstly, I described American society through its demographic, racial, social and religious aspects. Then I wrote about public opinion and political socializing of individuals, how they are created and learned through individuals' lives. Political ideology in USA is represented by two mainstream political trends: liberals and conservatives. Thesis then describes strategy in politics, planning of political campaigns and marketing communication in politics. Second part of my thesis describes presidential election in USA in 2008. Introduction is focused on two main candidates: Barack Obama and John McCain. Then it continues with main points and highlights of each presidential campaign. Special part is focused on presidential debates which are very popular in American society. Besides main candidates, thesis describes also vice president candidates and wives of presidential candidates. The final part of the thesis is focused on financial aspect of elections and funding in politics.
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