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Communication Mix of a Specific Product
Morkesová, Zuzana ; Kaňovská, Lucie (referee) ; Mráček, Pavel (advisor)
The thesis deals with the communication mix for a specific programme focused on space technology. The thesis specifies the theoretical knowledge in the field of marketing communication in general as well as the specifics of marketing communication for universities. The analytical part focuses on competition within Europe, semi-structured interviews with current students of the programme and then an interview with the manager of the Brno Space Cluster, a group of companies operating within the Brno space industry. Based on the analysis, a communication mix for the programme is proposed and a communication manual for the Space Application programme is placed at the very end of the thesis.
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The Draft Budget of the Faculty of Fine Arts of Brno University of Technology
Jirků, Marcela ; Morda, Miloslav (referee) ; Kruntorádová, Markéta (advisor)
The Bachelor Thesis on the topic "The Draft Budget of the Faculty of Fine Arts of Brno University of Technology" deals with the analysis of assembling the budget of this faculty. The theoretical part deals with the analysis of current legal regulation of the Czech public universities and their financing in general. Following this part, the practical part takes an insight into the assembling the budget for the Faculty of Fine Arts of Brno University of Technology, as well as the financing of artistic fields of study in artistic and non-artistic public universities and discusses their comparisons. Consequently, this work gives suggestions on the optimization of the faculty and its budgeting in next years.
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The Draft Budget of the Faculty of Fine Arts of Brno University of Technology
Jirků, Marcela ; Morda, Miloslav (referee) ; Kruntorádová, Markéta (advisor)
The Bachelor Thesis on the topic "The Draft Budget of the Faculty of Fine Arts of Brno University of Technology" deals with the analysis of assembling the budget of this faculty. The theoretical part deals with the analysis of current legal regulation of the Czech public universities and their financing in general. Following this part, the practical part takes an insight into the assembling the budget for the Faculty of Fine Arts of Brno University of Technology, as well as the financing of artistic fields of study in artistic and non-artistic public universities and discusses their comparisons. Consequently, this work gives suggestions on the optimization of the faculty and its budgeting in next years.
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Naplňování cílů udržitelného rozvoje veřejných vysokých škol v České republice
Horáková, Vladěna
The bachelor thesis deals with sustainable development of public universities in the Czech Republic. The aim of the thesis is to find out how universities are meeting the UN Sustainable Development Goals (SDGs), to identify their weaknesses in this area based on a comparison with leading international universities and to propose recommendations for improvement. The data were provided in the form of mapping forms by the UNILEAD project and subsequently processed through qualitative research in the MAXQDA program. Analysis of the data revealed that meeting of the goals varied across areas and from a university-wide perspective was mostly in the initiation phase. Through the output of the forms and comparison with leading international universities were identified weaknesses in their operational activities, particularly lack of finance and human resources, lack of strategy and responsible person, and inconsistency. In relation to the weaknesses were proposed recommendations to eliminate them – the establishment of a new position of sustainability manager or sustainability team and drawing up a strategic plan for sustainability. Once these steps are implemented, universities should see improvements in their sustainability performance.
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Communication Mix of a Specific Product
Morkesová, Zuzana ; Kaňovská, Lucie (referee) ; Mráček, Pavel (advisor)
The thesis deals with the communication mix for a specific programme focused on space technology. The thesis specifies the theoretical knowledge in the field of marketing communication in general as well as the specifics of marketing communication for universities. The analytical part focuses on competition within Europe, semi-structured interviews with current students of the programme and then an interview with the manager of the Brno Space Cluster, a group of companies operating within the Brno space industry. Based on the analysis, a communication mix for the programme is proposed and a communication manual for the Space Application programme is placed at the very end of the thesis.
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The Draft Budget of the Faculty of Fine Arts of Brno University of Technology
Jirků, Marcela ; Morda, Miloslav (referee) ; Kruntorádová, Markéta (advisor)
The Bachelor Thesis on the topic "The Draft Budget of the Faculty of Fine Arts of Brno University of Technology" deals with the analysis of assembling the budget of this faculty. The theoretical part deals with the analysis of current legal regulation of the Czech public universities and their financing in general. Following this part, the practical part takes an insight into the assembling the budget for the Faculty of Fine Arts of Brno University of Technology, as well as the financing of artistic fields of study in artistic and non-artistic public universities and discusses their comparisons. Consequently, this work gives suggestions on the optimization of the faculty and its budgeting in next years.
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Systém vysokoškolského studia v ČR a financování vysokých škol
Ryskina, Mariya ; Severová, Lucie (advisor)
Cíl práce:
Hlavním cílem této bakalářské práce bude analýza systému vysokoškolského vzdělávání v České Republice. Analýza financování vysokých škol.
V teoretické části bude popsáván vzdělávací systém v ČR, formy vzdělávání, náklady na vzdělání a výdaje státu na provoz vysokých škol.
V praktické části bude provedeno porovnání s financováním vysokých škol Evropy, které dosáhly nejvyššího ocenění kvality vzdělání.
Metodika:
Teoretická části diplomové práce se bude zpracovávat pomocí informačních zdrojů, vztahujících se k systému vysokoškolského vzdělání v ČR, pomoci deskriptivní metody.
V praktické části bude využita metoda analýzy a komparativní, pomoci kterých se vypracují údaje týkající porovnání několika vysokých škol.
Doporučený rozsah práce: 30-40 stran
Doporučené zdroje informací
Brdek, M., & Vychová, H. (2004). Evropská vzdělávací politika. Praha: ASPI.
Grecmanová, H. (2015). Vysoká škola jako instituce . Olomouc: Univerzita Palackého v Olomouci.
Koucký, J., Bartušek, A., & Zelenka, M. (2013). Nerovnosti v přístupu k vysokoškolskému vzdělání v České republice a v Evropě 1950-2011. Praha : Univerzita Karlova v Praze, Pedagogická fakulta.
Severová, L., & Šrédl, K. (2010). Znalostní ekonomika. Praha: Česká zemědělská univerzita v Praze ČZU.
Šmídek, P. (2005). Financování vysokoškolského vzdělání v České republice a Evropské unii. Praha: VŠE.
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The Draft Budget of the Faculty of Fine Arts of Brno University of Technology
Jirků, Marcela ; Morda, Miloslav (referee) ; Kruntorádová, Markéta (advisor)
The Bachelor Thesis on the topic "The Draft Budget of the Faculty of Fine Arts of Brno University of Technology" deals with the analysis of assembling the budget of this faculty. The theoretical part deals with the analysis of current legal regulation of the Czech public universities and their financing in general. Following this part, the practical part takes an insight into the assembling the budget for the Faculty of Fine Arts of Brno University of Technology, as well as the financing of artistic fields of study in artistic and non-artistic public universities and discusses their comparisons. Consequently, this work gives suggestions on the optimization of the faculty and its budgeting in next years.
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Funding of public universities in relation to accounting information
Leová, Thi Lenka ; Poutník, Lukáš (advisor) ; Zouhar, Tomáš (referee)
The Bachelor's thesis deals with the funding of public universities and their accounting information in the Czech Republic. The aim of this thesis is to define methods of funding, and evaluate the structure of liabilities and income of three public universities for the year 2014 based on their financial statements. Whereby the University of Economics, Prague, Charles University in Prague and Masaryk University in Brno were chosen for comparison.
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Online communication of selected universities
Judová, Kateřina ; Horný, Stanislav (advisor) ; Kocourek, Ivan (referee)
This diploma thesis focuses on selected advertising campaigns (published during the academic year 2015/2016) by the universities in the Czech Republic with the highest impact. The goal of this thesis is to present the new ways of communication in digital marketing and to evaluate aforementioned campaigns based on usual principles of promotion among public and educational facilities in the Czech Republic. In order to understand the background the situational analysis and monitoring of current trends within the online advertisement were used. The main contribution is a set of recommendations that could be useful for any educational facility.
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