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Typology of customer in fitness services
Lečková, Veronika ; Čáslavová, Eva (advisor) ; Ruda, Tomáš (referee)
Title: Typology of customer in fitness services Objective: The aim of this work is determine typology of consumers in fitness services. Methods: Based on, this analysis to find out typology of consumers, who use fitness services. The object of my research is only women between age of 15-56, which regularly use fitness services. Research will be made by quantity method with personal questions. The sample will be composed of consumers of fitness centers, which will be choosen according to some criterions. Results: They will be chosen with casual selection. Statistic results will be depicted by means of graphs and tables. Keywords: marketing research, fitness services, personal questions, typology of customer
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Typology of customer in fitness services
Lečková, Veronika ; Čáslavová, Eva (advisor) ; Ruda, Tomáš (referee)
Title: Typology of customer in fitness services Objective: The aim of this work is determine typology of consumers in fitness services. Methods: Based on, this analysis to find out typology of consumers, who use fitness services. The object of my research is only women between age of 15-56, which regularly use fitness services. Research will be made by quantity method with personal questions. The sample will be composed of consumers of fitness centers, which will be choosen according to some criterions. Results: They will be chosen with casual selection. Statistic results will be depicted by means of graphs and tables. Keywords: marketing research, fitness services, personal questions, typology of customer
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Analysis of discount retail market in Germany
Váchová, Radka ; Průša, Přemysl (advisor) ; Filipová, Alena (referee)
The goal of this bachelor thesis is a detailed description of the german discount market and a subsequent analysis of the customer's purchasing behavior. The theoretical part deals with the definition and the theory of retailing in general. The historical evolution of Germany is mentioned for a better understanding of the german economic situation and pozition of the state within the world economy. The practical part deals with the discount market analysis, that was based on available secondary data. Both economic values of the main german retail discounters and their position within the retail market as a whole were put into consideration. The next practical part is focused on the customer's purchasing behavior study, which was realized in terms of a questionary research.
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Typology of the World Class members
Porkertová, Adela ; Postler, Milan (advisor) ; Průša, Přemysl (referee)
The objective of the bachelor work is to point out the basic typology of the World Class members within its fitness club located in Venceslas Square and thanks to the obtained results try to come up with possible recommendation for the future marketing strategy. First part is dedicated to the theory and expressions such as marketing, market research, market segmentation, buyer behaviour and questioning. Second part gives a closer look to the fitness,to the company World Class and at last to the specific fitness club in Prague. Chapters explain whole procedure of the market research, the gain of the data and finally the data analysis with its practical explanation.
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Customer`s Typology in the Health and Fitness Club Holmes Place Nový Smíchov Company
Rakoušová, Sandra ; Postler, Milan (advisor) ; Průša, Přemysl (referee)
Cílem bakalářské práce je stanovit typologii zákazníka společnosti Fitness a Health Club Holmes Place Nový Smíchov a na základě kvantitativního marketingového výzkumu potvrdit nebo vyvrátit některé obecně tradované domněnky, které se oboru fitness center týkají. První část práce se zaměřuje na teoretické vysvětlení marketingového výzkumu, kvantitativního výzkumu, metody dotazování a chování spotřebitele. V druhé části práce se nachází přiblížení oboru fitness, dále prezentace společnosti Holmes Place, konkrétně hlavně klubu na Novém Smíchově. V následujících kapitolách je popsán průběh samotného výzkumu a v závěrečné kapitole potom analýza získaných dat a prezentace výsledků výzkumu.
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