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Making OpenType fonts with free software
Bednár, Peter ; Mekyska, Jiří (referee) ; Rajmic, Pavel (advisor)
In thesis themes of typography and computer font of OpenType format is described in details. At the beginning attention is paid to historical development of typeface, where stress is laid mainly on development of Roman and white letter with their characteristics. Having presented basis of typography work is concentrated on topic of digital font with emphasis on possibilities of OpenType format. Further its characteristics and advantages were listed compared to another formats and it was evaluated as format appropriate also for creating font in education process. Letterspacing and kerning were mentioned between basic graphical modifications in creating fonts. In theoretical part of the thesis they were examined in available programs designed for creating font in OpenType format. Except free available means into summary were included also commercial types due to absence of more advanced instruments and functions with free available applications. In evaluation was found that the most convenient for education is Fontlab Fontographer commercial program, free Type lite and Fontforge indicated for Open-source platform. Practical part of the thesis is focused on two chosen programs for creating main font characteristics. The goal was to detect if it is possible to reach identical results when using both programs. Fontographer program enabled to use wide tool palette dedicated to vector graphic processing by means of Adobe Illustrator similar instrument. In the case of Type lite program there were rather less instruments, what is sufficient for elementary work and familiarization with creating of digital typeface. Freeware shortage is basic absence of kerning, spacing or hinting functions. Comparing program possibilities, it falls that freeware programs based on OS Windows with their functionality are sufficient only for entry level users. The best option within free available programs is Fontforge for OS Linux which supports mentioned typographic functions. Fontographer was recommended for teaching of basic characteristics of OpenType font format. Another goal of the thesis was creating of recommended work procedure for creating basic characteristics of OpenType font for students, that is enclosed at the end of the thesis.
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Design and typography of Wedding Prints
Kopecká, Barbora ; Khabirova, Maja (advisor) ; Bubeníček, Jan (referee)
In this thesis I describe the design of three sets of wedding prints. Every set is created within its own unique visual identity and consists of several different types of prints. In the theoretical part of the thesis I define key terms, analyze the factors influencing the design and I describe the process of creating a publication. In the practical part I design three sets of prints for the bachelor's project GetWed - a company specializing in wedding invitations and prints. Before the design itself I analyze the competition in the field and in the Czech republic. The output is a product with an unique design that respects the rules of publication-creating and meets the requirements of the Czech market.
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Typographical description of the print Melanchtons Latin grammar of the Czech adaptation of Nigellus
Pišna, Jan
This study is aimed at genesis and typographical description of Melanchton’s Latin grammar adaptation to Czech language. It was originally worked out by Valentin Trotzendorf for Silesian school in Goldberg (town Zlatorija in Poland today). It was prepared for printing by Laurentius Lodovicus – teacher from Zhořelec. Trojan Nigellus from Oskořín adapted this work on the Czech milieu in 1594 and its first edition was published in the printing press of Daniel Adam from Veleslavín. In Otmar’s reprint of this work is an evident effort to imitate its original design of Veleslavín’s edition. In the second half of the 17th century was its Czech adaptation from Nigellus printed in Jan Dadan’s printing house in Žilina.
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Multimedia presentation of organization
KUBINČIAK, Jan
This thesis summarize knowledge of the range of multimedia, their definition and use in presentations. For this purpose it prepares guidelines established as appropriate for designing and creating presentations. It lays down rules to be observed due to the different purposes and forms of presentation in the organization. The acquired knowledge is summarized in the model demonstrated a multimedia presentation created in Adobe InDesign.
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John Wyndham - The Day of the Triffids. Artist´s book
RŮŽIČKOVÁ, Eliška
This thesis consists of two parts ? theoretical and practical. The theoretical part is focused on the topics of beautiful book ? i.e. bibliophilia, artist?s book, illustration, and overall literary art. The basis for the practical part of this thesis is figure and work, namely ?The Day of the Triffids? by John Wyndham, as well as meaning and place of science fiction in the world of art. The practical part consists of set of illustrations, a cover design and a typographical solution of the book ?The Day of the Triffids? The aim of this work was to create a book, which could be classified as valuable literature, not only by its contents, but by its appearance as well.
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Traditional Type in the Digital Era
Weinzettelová, Silvia ; Gray, Simon (advisor)
The first part of this paper briefly reviews the history of typography and the ways how the traditional typefaces had been modified in order to ensure high readability and legibility. Semiotics of type, as well as the importance of positive emotional response to UI and UX, are discussed in the second part, highlighting the important patterns in the user’s comprehension and emotional responses. In the third place, the shift towards the “mobile first” approach is emphasized, and the importance of adopting the appropriate methods and techniques which would ensure the optimal representation on information on small screen handheld devices is justified; the problems caused by type scaling and reading patterns, screen resolution, pixel representation, and backlit environment are identified. Furthermore, the optimal characteristics of screen fonts are explained. Last but not least, the present and future of typography on small screens is discussed.
Fulltext:  PDF
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Significance and Design of The Logo
Markvart, Jiří ; Čermák, Radim (advisor) ; Bedřichová, Jana (referee)
This bachelor thesis is devoted to the logo as an important element in the presentation of the company, organization, product, and, in some cases, also social and cultural events or people. The thesis is divided into two parts. The theoretical part explains the importance of the logo itself and describes its role in visual presentation. The differences between logos are discussed according to logos' purpose and design. Attention is paid both to logos in the commercial sector and of municipalities and state institutions, where visual presentation has made significant progress in recent years. The practical part is devoted to the creation of the logo itself and describes the methodology from the client's assignment of the project to the release of the style guide. It describes all important steps in the creation of a logo and discusses different options and variations that may occur during the process. The purpose of this thesis is to establish a clear overview of the significance of the logo as a major element in the visual presentation of a company or an organization, followed by guide to the entire process of creating a logo. Both parts together should provide the reader with a sufficient basis for understanding this issue.
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Forgery and Authenticity
SVATÝ, Michal
My bachelor thesis analyses the problem of forgery. The reference text for my work was chapter "Art and Authenticity" from the book Languages of Art: An general Approach to a Theory of Symbols by Nelson Goodman. I focus on forgery especially in relation to the literary text and image, pilot genres for forgery analysis. Possibility of forgery of other artistic genres I describe only marginally. The key question of my thesis: Does perfect forgery exist? Or it is impossible to make the forgery perfect?
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Presentation of goods using different graphic techniques and procedures
Kadlecová, Petra ; Šedivá, Zuzana (advisor) ; Benáčanová, Helena (referee)
The work focuses on the comparison of different graphic techniques and procedures for the presentation of the company and its products. It describes the importance of visual communications company with others, discusses the different media and also discusses the important principles in creating advertising and overall visual communications company. The aim is to summarize the advantages and disadvantages of different graphic techniques and procedures, the possibility of their use. A part of the recommendations is, how and what kind of graphics technique or procedure should be used to represent the company and its products.
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