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Visitors` Satisfaction in South Bohemia (Prácheňsko a Pošumaví Tourist Area)
KUDLÁČKOVÁ, Veronika
The main goal of this bachelor thesis is an identification of factors influencing satisfaction of South Bohemian visitors. Concretely, the thesis is focused on touristic area of Prácheňsko and Pošumaví. It also solves the quality and quantity of a primary and secondary supply in the selected region in terms of demand. The outcome of this work is to make precautions leading to increasing the contentment of tourists in the destination. Regarding the realisation of the thesis research, it is done through questionnairing and by unified data from three cities, that are suitable to the selected area of South Bohemia. The contentment of visitors is evaluated from the number of cultural and natural sights to infrastructure and accommodation issues related to the destination. All these data are processed and prepared for the final precautions.
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Evaluation of possibilities of using Czech crafts in tourism supply
Sládková, Hana ; Jarolímková, Liběna (advisor) ; Petrů, Zdenka (referee)
The aim of the thesis is to characterize the ways of using Czech crafts in the tourism supply and their current state of involvement in the offer. The thesis also aims to evaluate the importance of craft markets focusing on Český Krumlov, representing one of the ways in which crafts are involved in the supply. The theoretical part describes the integration of Czech crafts into tourism and divides individual folk crafts by material. The practical part deals with ways of using Czech crafts in the tourism supply and outlining measures leading to the improvement of their current state. Furthermore, in the practical part there are interviews with craftsmen leading to the evaluation of the importance of historical markets and the interest of tourists in individual folk crafts.
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Tourism analysis of Chlumec nad Cidlinou and its surroundings focused on occupancy development at the campsite
Mentelová, Markéta ; Kalábová, Markéta (advisor) ; Abrhám, Josef (referee)
The bachelor thesis deals with tourism analysis of the town Chlumec nad Cidlinou and its surroundings with a focus on the public campsite and outdoor swimming pool development. The aim of the thesis is to analyse actual tourism supply situation as well as preconditions for further development in the area and to evaluate the occupancy development at the campsite in years 2003 - 2016. The thesis consists of six chapters. The first chapter introduces theoretical basics, the second chapter deals with general characteristic of the town and its surroundings and in the third chapter there can be found the tourism supply analysis of the area. Next two chapters include the description and SWOT analysis of the public outdoor swimming pool and campsite area, and the last chapter encompasses final assessment. The outcome of the bachelor thesis represents the creation of complex tourism supply description in the area on one hand, and positive occupancy development of the campsite on the other.
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Potential of tourism of the microregion Kozákov
Štyrandová, Markéta ; Valentová, Jana (advisor) ; Abrhám, Josef (referee)
The aim of the bachelor thesis is to analyse the potential of the tourism industry of the microregion Kozákov. The thesis consists of four main chapters. The first one delimits the elementary terms from the field of tourism, which are connected with the theme. The second chapter minutely characterizes the microregion, its territory and important personalities. The third chapter builds on an analysis of the primary and secondary tourism supply. It also concerns itself with the issue of the tourism subjects in the microregion and promotion. The last chapter evaluates the potential of the microregion for the development of the tourism and contains advice for the efficient utilization of the destination.
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Analysis of the Winter Tourism Supply of Switzerland
Art, Anastasiya ; Vaško, Martin (advisor) ; Kondrashov, Alexey (referee)
The bachelor thesis is focused on the analysis of the winter tourism supply of Switzerland. The objective of this thesis is to analyse the winter tourism supply of Switzerland and to assess Switzerland as a destination for the Czech tourists for spending an active winter holiday. The theoretical part of the thesis is dedicated to the sport tourism, including winter sport tourism and also to the role of destination management in development of the destination`s tourism. The practical part is dedicated to the tourism industry of Switzerland and its winter tourism supply. Further, the activities of the Swiss national tourism authority Schweiz Tourismus, and its role in the creation of the winter tourism supply, are described. In the conclusion of the practical part, there is a SWOT analysis, which assesses Switzerland in terms of an active winter holiday destination for the Czech tourists.
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The utilization of potential of the region Pěnčínsko for tourism development
Kořínková, Dana ; Jarolímková, Liběna (advisor) ; Herget, Jan (referee)
This thesis analyses the potential for tourism development in the region of Pěnčín near Jablonec nad Nisou- current supply of the tourism porducts, unexploited potential, planned projects and investments. The questionnaire research among the locals is also part of the analysis. It should demonstrate the attitude of locals to tourism and its possible development. This analysis and findings from the theoretical part of thesis are used for suggestion of tourism operating in this region.
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Comparison of tourism services supply and their influence on local developement in chosen municipalities - Hluboka nad Vltavou, Trhove Sviny
SYROVÁTKOVÁ, Hana
The aim of my diploma thesis was based on evaluation of the offer of tourism services in towns Hluboka nad Vltavou and Trhove Sviny and their comparison with the wiew of contribution of tourism for the municipality and its budget. In the thesis there an offer of the tourism services is mapped, the impact of tourism on municipal budgets is analyzed and the tourism multiplier in both municipalities is set. As the output of the thesis is recomended to set a position of destination manager in Hluboka nad Vltavou, a position of project manager in Trhove Sviny and another minor remedies headed towards tourism develoment in Trhové Sviny.
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