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Business Cards Generator
Vavro, Tomáš ; Prustoměrský, Milan (referee) ; Chudý, Peter (advisor)
Business cards are still an important part of communication and they are used as a carrier of basic information about their owner. This bachelor thesis deals with the development of the internet application used for business cards generation. The output of this application is a PDF document containing a set of created ready to print business cards.
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St. Wenceslas's millenium through the optics of periodical press
Jenčová, Lucia ; Štaif, Jiří (advisor) ; Jančík, Drahomír (referee)
This bachelor thesis focuses on St. Wenceslas's millennium, which means to put in remembrance religious, cultural and political meaning of St. Wenceslas. The most intensive celebrations took place in the last September decade of 1929. The pivotal theme of the work is a response to the main celebrations in the Czech daily press. There is not of course forgotten St. Wenceslas's tradition development, millennium preparations or other events linked to St. Wenceslas's anniversary. These problematics were processed just partially in minor literature and that is why the author wants to make use of it in her analysis of historic sources. So she concentrates on historic press. Although the publications, which originated in connection with the millennium, or the ones that address St. Wenceslas do not escape her attention, too.
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The Role of the Jewish Cultural Mediators in Prague Democratic Media between the Woldwars
Bosnovičová, Zuzana ; Zelená, Alena (advisor) ; Handl, Vladimír (referee)
This diploma thesis deals with the situation of the Jewish minority in the first Czechoslovak Republic concentrating on Prague as a unique case of the coexistence of the Czech, German and Jewish people. The aim of the research is to analyze the role of democratic German-language periodicals in the presentation of Zionism and Judaism based on the contributions of both Jewish and non-Jewish authors, the so-called intercultural mediators, and to answer questions about the extent to which the ideas of Zionism were presented in the democratic media, and how the question of Jewish identity was addressed in the German- language liberal press. The thesis is profiled as a political-historical and cultural-historical study. The research method chosen in its elaboration is the unique case study method. The aim of the thesis is to analyze the relations of these media to Judaism and Zionism, as well as the relations of Jews and Non-Jews to the issues of national identity, based on selected texts by both Jewish and non- Jewish writers and journalists. The analysis itself comprises a total of nine texts, and the identity of the author does not play a role in this case. The Jews in Prague mostly mastered German and Czech perfectly, and thus became translators and cultural mediators between the two nations. The...
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Business Cards Generator
Vavro, Tomáš ; Prustoměrský, Milan (referee) ; Chudý, Peter (advisor)
Business cards are still an important part of communication and they are used as a carrier of basic information about their owner. This bachelor thesis deals with the development of the internet application used for business cards generation. The output of this application is a PDF document containing a set of created ready to print business cards.
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Analysis of a selecter period of Polaroid company and usage of instant photography as a marketing toll
Krchová, Petra ; Halada, Jan (advisor) ; Orban, Karol (referee)
This thesis discusses marketing communication of Polaroid company and also defines and describes the usage of instant photography as a marketing tool. Polaroid company, one of the most iconic brands thanks to its founder, Edwin Land, is popular for their unique instant cameras and an instant photography, which is still popular today. First part of this thesis describes the origin and history of the company. It describes first intentions and talks about reasons that stood before the idea of establishing the company. It also focuces on history of the company and introduces all the important cameras during its evolution. The second part of this thesis defines company as a brand and describes its marketing communication in a wider range and focuses closely on the visual communication of two periods of the company's history. Period from 1960 to 1990 was the most succesful period of Polaroid company. The other period, from 2007 to 2017, was much more different though. Polaroid company started working as a licensing company and it changed the face of an instant photography and also changed the ways of using it. This thesis describes and analysies those periods, puts them in contrast and compares them. It also discusses practical usage of instant photography in marketing communication and shows that usage...
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St. Wenceslas's millenium through the optics of periodical press
Jenčová, Lucia ; Štaif, Jiří (advisor) ; Jančík, Drahomír (referee)
This bachelor thesis focuses on St. Wenceslas's millennium, which means to put in remembrance religious, cultural and political meaning of St. Wenceslas. The most intensive celebrations took place in the last September decade of 1929. The pivotal theme of the work is a response to the main celebrations in the Czech daily press. There is not of course forgotten St. Wenceslas's tradition development, millennium preparations or other events linked to St. Wenceslas's anniversary. These problematics were processed just partially in minor literature and that is why the author wants to make use of it in her analysis of historic sources. So she concentrates on historic press. Although the publications, which originated in connection with the millennium, or the ones that address St. Wenceslas do not escape her attention, too.
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