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Nothing tastes as good as hunger (television documentary about anorexia)
Slavíková, Kristýna ; Macková, Veronika (advisor) ; Lokšík, Martin (referee)
Eating disorders (abbreviated as ED) are complex mental illnesses that manifest not only on the level of the mind, but also have a profound effect on the physical health of patients. Individuals who suffer from one of the types of ED often face a significantly reduced quality of life, as well as misunderstandings and unfounded prejudices from the general public. Arguably the most well-known variant of the disease is anorexia nervosa, which is also one of the psychiatric diagnoses with the highest mortality rate. Although the incidence of the disease has increased in recent years, for example as a result of social media and the COVID-19 pandemic, audiovisual coverage of the topic has lagged behind, as there are few recent films dealing with the disease. The television documentary, Nothing Tastes as Good as Hunger, therefore seeks to bring the audience closer to living with anorexia through the authentic story of 19-year-old Tereza Putišová, giving viewers an uncensored insight into the mind of a girl who has her own rich experience of the disease.
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The Concept of Ideal Woman's body in Women's Lifestyle Magazines
Kratochvílová, Renata ; Jirák, Jan (advisor) ; Köpplová, Barbara (referee)
The diploma thesis The Concept of Ideal Woman's Body in Women's Lifestyle Magazines analyses two women's lifestyle magazines Marianne and Svět ženy in period of the year 2017. The thesis aims to find out how the pages of both magazines approach the beauty ideal of women's body and it is based on the hypothesis that there is a beauty ideal related to thiness presented in the lifestyle magazine in general. The thesis examines both pictorial and textual magazine's content including the title pages and it is performed by quantitative content analysis and semiotic analysis. The thesis is primarily based on the Theory of The Social Construction of Reality which described in more detail in theoretical part of the thesis. This part is further devoted to definition of particular theoretical terms and concepts which are important for the correct understanding of the whole thesis and the next is part devoted to researches which already examined the beauty ideal in media. The end of theoretical part categorizes women's press and describes its expansion. The second methodological part is devoted to thesis'research plan, more detailed description of both examined magazines and also to the description of methods used in the last part which were quantitative content analysis and semiotic analysis. The analytical...
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The Concept of Ideal Woman's body in Women's Lifestyle Magazines
Kratochvílová, Renata ; Jirák, Jan (advisor) ; Köpplová, Barbara (referee)
The diploma thesis The Concept of Ideal Woman's Body in Women's Lifestyle Magazines analyses two women's lifestyle magazines Marianne and Svět ženy in period of the year 2017. The thesis aims to find out how the pages of both magazines approach the beauty ideal of women's body and it is based on the hypothesis that there is a beauty ideal related to thiness presented in the lifestyle magazine in general. The thesis examines both pictorial and textual magazine's content including the title pages and it is performed by quantitative content analysis and semiotic analysis. The thesis is primarily based on the Theory of The Social Construction of Reality which described in more detail in theoretical part of the thesis. This part is further devoted to definition of particular theoretical terms and concepts which are important for the correct understanding of the whole thesis and the next is part devoted to researches which already examined the beauty ideal in media. The end of theoretical part categorizes women's press and describes its expansion. The second methodological part is devoted to thesis'research plan, more detailed description of both examined magazines and also to the description of methods used in the last part which were quantitative content analysis and semiotic analysis. The analytical...
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The Meaning of Body Image in Marketing
Jarošová, Lucie ; Pešek, Ondřej (advisor) ; Zamazalová, Marcela (referee)
Každodenní život plný konzumu nám jasně dokládá sílící boj o zákazníka. V konkurenčním boji často vítězí ten, o kterém víme více a lépe. Z hlediska marketingové komunikace je nejvýraznějším prvkem reklama, která ovlivňuje naše spotřební chování prezentací lidí pohledných a štíhlých, jimž se koupí nejrozličnějších výrobků snažíme vyrovnat a docílit tak domnělého pocitu štěstí. Cílem této práce je pomocí obsahové analýzy stanovit nejfrekventovanější prvky body image, které se nejčastěji objevují v reklamách časopisu pro mladé dívky a následně zanalyzovat vazby mezi nimi. Definovat tedy nejčastěji prezentovaný tělesný ideál, s nímž že se tyto dívky, ať již vědomě či nikoli, konfrontují, a který výrazně vstupuje do jejich tělesného sebepojetí. Zjišťuji, že marketéři v naprosto alarmující míře využívají definice krásy prefabrikované kosmetickým, módním a dietním průmyslem, který je na hony vzdálen od běžné populace.
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