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Pre-election TV debates on the example of the 2023 presidential election
Preissová, Viktorie ; Nečas, Vlastimil (advisor) ; Jirák, Jan (referee)
This master thesis deals with the pre-election TV debates before the second round of the presidential elections in 2023 in the Czech Republic, when Petr Pavel and Andrej Babiš stood against each other. The thesis draws on political communication theory, normative media theory, agenda-setting theory and previous analyses of the TV debates. Using quantitative content analysis, the three selected pre-election duels are examined in terms of the moderator's agenda setting, the types of moderator's questions and speeches, the candidates' agenda setting, the candidates' running away from the topic, and the type and tonality of the candidates' messages. The results of the analysis show that each moderator gave different importance to each topic. However, the moderators most frequently focused on the presidency itself, the conduct of the election, the communist past of both candidates, security issues, and the current government. In most cases, their speeches were neutral and did not take the form of a question. The debate on Czech Television, moderated by Martin Řezníček, had the most even distribution of replicas on each topic. Nova and Prima TV had a less even distribution of topics, and two topics dominated both of them. On both Nova and Prima, the most frequently communicated instructions were those...
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Valentová, Hana ; Jirák, Jan (advisor) ; Šoltys, Otakar (referee)
This diploma thesis on the "Non-Parliamentary Political Parties in Media Communication Process. Communication Behaviour of Non-Parliamentary Parties in the Czech Republic prior to the Parliamentary Elections of 2006" suggests that political parties wishing to succeed in the dynamically changing media environment today need to present themselves through the refection of contemporary trends in the development of political communication. Based on the hypothesis that the non-parliamentary (i.e. small) political parties fail to master these principles of media and political communication, which is one (but not the single) reason why they fail to reach spectacular results in elections, this diploma thesis investigates four Czech non-parliamentary political parties participating in the parliamentary elections of 2006. The theoretical part of this diploma thesis introduces the current phenomena of political communication, including the mediatisation and personalisation of politics and the concept of politics as entertainment, with a focus on the examples of professionalization of political communication, political marketing and the importance of public opinion. In the practical part of this diploma thesis, the fundamental definitions are used and the method of semiotic analysis applied to the media...
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TV debates as an tool of pre-election communication of candidates in the Presidential election 2018
Kostelecký, Martin ; Konrádová, Marcela (advisor) ; Rosenfeldová, Jana (referee)
This thesis deals with the presidential debates in the second round of the presidential election in 2018, when Miloš Zeman and Jiří Drahoš met in duels. In the theoretical part of the thesis, I will explain the concepts related to the political communication and introduce the development of political campaigns. Then, I will focus on the development and history of political debates in the world as well as in Czechia. I will also focus on Czech television market and the differences between public and commercial broadcasters. In the practical part, I will perform a quantitative content analysis, which aims to determine whether the candidates used the topics, that the Public Opinion Reseach Center (CVVM) evaluated as the most important for the public. Next, I will perform a pragmalinguistic analysis, which will help to find out whether any of the debates favored any of the candidates. I will also compare the formats of the debates as well as the topics discussed to find out the differences between debate on public and commercial broadcaster. The thesis concludes that there are differences in the concept of debates between public and private television, both in the choice of topics and format, and in the favoring of candidates. It also finds that candidates use the topics which the public considers most...
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Valentová, Hana ; Jirák, Jan (advisor) ; Šoltys, Otakar (referee)
This diploma thesis on the "Non-Parliamentary Political Parties in Media Communication Process. Communication Behaviour of Non-Parliamentary Parties in the Czech Republic prior to the Parliamentary Elections of 2006" suggests that political parties wishing to succeed in the dynamically changing media environment today need to present themselves through the refection of contemporary trends in the development of political communication. Based on the hypothesis that the non-parliamentary (i.e. small) political parties fail to master these principles of media and political communication, which is one (but not the single) reason why they fail to reach spectacular results in elections, this diploma thesis investigates four Czech non-parliamentary political parties participating in the parliamentary elections of 2006. The theoretical part of this diploma thesis introduces the current phenomena of political communication, including the mediatisation and personalisation of politics and the concept of politics as entertainment, with a focus on the examples of professionalization of political communication, political marketing and the importance of public opinion. In the practical part of this diploma thesis, the fundamental definitions are used and the method of semiotic analysis applied to the media...
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Questions of Václav Moravec
Havlík, Martin
The paper deals with the questioning done by one particular popular Czech host of political debates in his TV show and also in radio broadcasting interviews. I suggest that the best way to analytically capture the host’s questions is to combine qualitative and quantitative approaches. By analysing one excerpt and a few interviews with the former president of the Czech Republic, Václav Havel, I show that the host asks his guests rather hostile questions and in this way controls the flow of the interviews or debates.
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