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Tabloid as a new medial phenomenom in postcomunist countries
Balatková, Tereza ; Köpplová, Barbara (advisor) ; Jirák, Jan (referee)
Diploma thesis "Tabloid media as a new media phenomenon in post communist countries" deals with the tabloid media in comparison with serious media in post communist countries (examples: Poland and Czech Republic). My diploma thesis looks to the tabloid media as a new phenomenon which appeared in this area after the fall of communism. Diploma thesis searches for a historical and social background of the tabloid media with special regard to the middle European region. I chose Czech Republic and Poland as a examples of this region on which I can demonstrate how tabloid media born and developed and how is their situation on the print media market in both countries. First part of every country chapter starts with the historical and social background, which goes from early 18th century until these days. Second part is analytical. This part analysis data of readership and circulation in both countries to find out how is the real position nowadays of main tabloid media on the print media market in both countries. Diploma thesis also offers short content analysis of main tabloid media in Poland and Czech Republic and short graphic analysis of this tabloid media. Everything together putts a complex look to the development and nowadays position of the tabloid media in post communist countries Czech Republic...
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Health and advertisin in a tabloid of the First Republic
Soukalová, Kateřina ; Vošahlíková, Pavla (advisor) ; Köpplová, Barbara (referee)
Main topic of the diploma thesis is advertising related to health in press of the First Republic in former Czechoslovakia, especially in tabloid newspapers from the press group called Tempo of Jiří Stříbrný. It deals with advertisements related to medical devices, aids or medicinal and dietetic products, as well as health care. It shows that there has been no consistent or consistently observed legislation with regard to such advertising. There were many complaints by doctors or pharmacists about dry-selling advertising in newspapers, about quack advertising and offering charlatan's products. The thesis brings insights into individual thematic types of health-related advertising, describes those that were most often imprinted, which products and services were the most targeted. All this in connection with current medical, pharmacy, or legal discourse about quack advertisements in daily papers or charlatanism as such.
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Czech tabloid photography and the privacy law
Kabátová, Šárka ; Lábová, Alena (advisor) ; Topinková, Martina (referee)
This thesis represents an analysis of the Czech tabloid photography in its most extreme form in relation to the legal framework of the Czech Republic. It covers legal aspects of the tabloid photography both in its theory as well as practice. This thesis therefore includes not only detailed analysis of the legal boundaries but also five case studies. These case studies should illustrate Czech tabloid photography in its most extreme form and bring to attention the ethically problematic decisions of the tabloid press to publish photos of naked celebrities. The case studies of three former top politicians - Mirek Topolanek, Petra Buzkova and Miroslav Macek - and actress Jirina Bohdalova as well as singer Iveta Bartosova would lead one to the conclusion that Czech tabloid photojournalism has had serious problems operating within the ethical boundaries. Those have been broken despite the law as well as the professional code of conduct. The findings indicate the shift in understanding of what is and is not ethical and that this is facilitated by increasing tabloid market share. Powered by TCPDF (www.tcpdf.org)
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Tabloid as a new medial phenomenom in postcomunist countries
Balatková, Tereza ; Köpplová, Barbara (advisor) ; Jirák, Jan (referee)
Diploma thesis "Tabloid media as a new media phenomenon in post communist countries" deals with the tabloid media in comparison with serious media in post communist countries (examples: Poland and Czech Republic). My diploma thesis looks to the tabloid media as a new phenomenon which appeared in this area after the fall of communism. Diploma thesis searches for a historical and social background of the tabloid media with special regard to the middle European region. I chose Czech Republic and Poland as a examples of this region on which I can demonstrate how tabloid media born and developed and how is their situation on the print media market in both countries. First part of every country chapter starts with the historical and social background, which goes from early 18th century until these days. Second part is analytical. This part analysis data of readership and circulation in both countries to find out how is the real position nowadays of main tabloid media on the print media market in both countries. Diploma thesis also offers short content analysis of main tabloid media in Poland and Czech Republic and short graphic analysis of this tabloid media. Everything together putts a complex look to the development and nowadays position of the tabloid media in post communist countries Czech Republic...
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Tabloidization and public service media
LUKEŠOVÁ, Daniela
This thesis seeks to define the difference between commercial media and public service media, given the degree of tabloidization. The work is based on the assumption that the tabloid principles do not interfere only the commercial media, but due to the gradual development of the media industry they even penetrate the public service media. The work is focused on the reasons and forms of penetration by the tabloid media principles to the public. The theoretical section outlines the basic theoretical background and terminology to the topic of public service media and to the topic of tabloid principles. There are presented the characteristics of the tabloid media in the theoretical part, not only in theme but also in language. At first the methods used are presented in the analytic part and then work attempts to outline the current situation in the public service media, specifically on the example of radio broadcasting. The practical part of this thesis is based on the content analysis of media messages. Public media represents the Český Rozhlas 1 - Radiožurnál, concretely its news reports. This work not only tries to find the tabloid principles in broadcast of this media, but also try to make its comparison with the news of commercial media, represented by broadcasting station Radio Impuls. Aim of this work is to confirm or eventually to refute the assumption that public service media in the Czech Republic are affected by some degree of tabloidization in the form of penetration of tabloid principles.
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