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Business Plan for the Establishment of a Beauty Salon
Němcová, Veronika ; Koráb, Vojtěch (referee) ; Chlebovský, Vít (advisor)
The diploma thesis deals with the preparation of a business plan for the establishment of a beauty salon in Trebic. The theoretical part of the thesis is focused on the definition of basic concepts in the field of business, description of the business plan and its parts and the analytical methods and tools used. The analytical part of the thesis includes the evaluation of the outputs of the analysis of the microenvironment, macroenvironment, own resources and capabilities and marketing research using the SWOT matrix, on the basis of which the appropriate strategy for the new enterprise is determined. The design part of the thesis contains the actual design of the business plan, which is based on the theoretical knowledge, analyses and the chosen strategy.
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IS/ICT Support of the Implementation of Strategy
Reslová, Monika ; Kozel, Vladimír (referee) ; Zich, Robert (advisor)
The target of the thesis is to propose an appropriate information system that ensures the implementation of the business strategy for the garden division of the company AGRO CS a.s. Specifically it targets evaluating the use of enterprise information systems and the application of business intelligence according to the information base describing the company's business strategy. The thesis is divided into three parts. The first one is the theoretical part that outlines the methods used for analysing the business strategy and the theory background about business strategy itself. It also contains information system theory. The second part, the analysis part, presents the company and is based on the theoretical part. It also implements methods used for analysing the business strategy and analysing the appropriateness of the use of EIS systems or business intelligence applications. In the last part, the proposal part, an appropriate EIS or BI system is chosen based on consultations, requirements and targets that are the outcome of the previous part.
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The Business Plan for Setting Up a Restaurant with a Repair Services in Brno
Vykydal, Filip ; Norek, Milan (referee) ; Bumberová, Veronika (advisor)
This diploma thesis deals with creation of economically feasible business plan for establishment of pub facility with repair service in Brno. The created business plan proposal is based on the strategic analysis of the company surroundings, including making own marketing research to identify key factors influencing the entry and business of the new company on the market. Based on the analyzes, a suitable business strategy was chosen, which is further elaborated into partial parts in the form of marketing, operational, organizational and financial plans, including assessment of project risks and time schedule.
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IMPACT OF STRATEGIC MANAGEMENT ON THE PROSPERITY OF THE COMPANY
Palíšek, Eduard ; Bartes, František (advisor)
The target of this dissertation thesis is to verify a relationship between strategic planning and prosperity of the company. Opinions of many experts about expediency of strategic planning vary. Some believe that strategic planning is a base for successful growth, while others demonstrate through results of many different researches that a direct relationship between strategic planning and success of the company cannot be proven. Therefore an empirical research was made to test hypotheses about the impact of strategic planning on prosperity of the company. The theoretical part of the thesis describes the development of strategic management followed by a description of internal and external business environments and the impacts which influence them. The theoretical part also describes the characteristics of strategic management and planning, tools and models as well as methods for measurement of efficiency of strategic planning. As the sub-target of this thesis is also to propose a simplified model of strategic planning which could be applied in small and medium size companies, the theoretical part is concluded by description of specifics of small and medium size companies. The analytical part of the thesis consists of detailed analyses of data collected through questionnaires. Based on results of those analyses, profiles of different categories of companies are synthesized. Conclusions of performed analyses and syntheses are used as a base for testing of validity of defined hypotheses. A new concept of the “4-segments model” of strategic planning is presented in the proposal part of the thesis. Benefits for theory and for practical use are evaluated at the end of the thesis.
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Evaluation of the Company´s Financial Performance Using Benchmarking Approach
Veber, Michael ; Moravcová, Monika (referee) ; Bartoš, Vojtěch (advisor)
This master thesis is concerned with financial and business performance evaluation of the company RENATEX CZ a.s. Theoretical part deals with strategic analysis, company performance measuring methods, and financial analysis indicators. The practical part first evaluates RENATEX’s business environment and then, it provides a comparison of the company with selected competitors. While still using benchmarking methods, next phase of the thesis compares operational and financial indicators, services and products in offer, their quality, and implemented business strategies. Finally, the thesis suggests various measures to improve financial and business performance of the company.
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Business Plan for New Product Launch
Pejčevová, Barbora ; Rotrekl, David (referee) ; Koráb, Vojtěch (advisor)
The diploma thesis deals with a business plan, preparing a launch of a new product on the market. The business plan is based on strategical analyzes of the current status of the company. The first part is theoretical and defines the meaning and the structure of the business plan. It focuses on external and internal strategical analyzes. In the second part strategical analyzes studying the current state of the company are applied. The last part of the thesis describes individual parts of the business plan for a new product launch.
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Economic and Financial Assessment of the Company using the Balanced Scorecard Method
Komárek, David ; Bartoš, Vojtěch (referee) ; Kocmanová, Alena (advisor)
This diploma thesis’ focus lies on utilizing the Balanced Scorecard method for a financial and economical evaluation of a chosen company. Theoretical part is a summary of knowledge from selected literature which put focus on tools and methods of strategic management and company performance. The second part introduces the chosen company and with the appropriate tools depicts its current financial state and its business strategy. The next part consists of composing the Balanced Scorecard through adequate research methods and is closed with a summary of research findings and a draft of possible steps for optimization
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Business Plan for New Product Launch
Pejčevová, Barbora ; Rotrekl, David (referee) ; Koráb, Vojtěch (advisor)
The diploma thesis deals with a business plan, preparing a launch of a new product on the market. The business plan is based on strategical analyzes of the current status of the company. The first part is theoretical and defines the meaning and the structure of the business plan. It focuses on external and internal strategical analyzes. In the second part strategical analyzes studying the current state of the company are applied. The last part of the thesis describes individual parts of the business plan for a new product launch.
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The Business Plan for Setting Up a Restaurant with a Repair Services in Brno
Vykydal, Filip ; Norek, Milan (referee) ; Bumberová, Veronika (advisor)
This diploma thesis deals with creation of economically feasible business plan for establishment of pub facility with repair service in Brno. The created business plan proposal is based on the strategic analysis of the company surroundings, including making own marketing research to identify key factors influencing the entry and business of the new company on the market. Based on the analyzes, a suitable business strategy was chosen, which is further elaborated into partial parts in the form of marketing, operational, organizational and financial plans, including assessment of project risks and time schedule.
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