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The business plan for SnackBag company and its expansion into the foreign markets
Ježová, Jana ; Svobodová, Ivana (advisor) ; Srpová, Jitka (referee)
The aim of this thesis is to create a business plan for the newly established business subject in the health food industry and evaluate the viability of the plan. The plan also includes the choice of the appropriate form of potential expansion into the foreign market. This thesis is divided into theoretical and practical parts. To create this business plan, firstly it was necessary to write down the complex theoretical framework of the basic aspects which are crucial for small and medium businesses. Secondly, it was needed to sum up the general principles of creating a business plan, characterise its structure and mention the most common mistakes and problems that entrepreneurs may encounter. The theoretical part is concluded by a description of the appropriate forms of expansion for small and medium businesses. Based on this theoretical framework the business plan for the company SnackBag was created with the emphasis on the project´s financial calculation. The calculations confirm the business plan as viable. Analysis of the main advantages and disadvantages of particular forms of expansion to foreign markets concludes that the franchise was evaluated as the most suitable for SnackBag.
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Development of concept Blue Ocean strategy
Chiziţcaia, Oxana ; Doucek, Petr (advisor) ; Novotný, Jakub (referee)
The subject of this thesis are two terms, start-ups and strategies blue oceans. The aim is therefore to realize characteristic development of the strategy and the concept of start-up and subsequent analysis of the key success factors of start-ups, in correspondence to the strategy. Output objective is to formulate recommendations on the business segment, investors. The above primary terms are initially defined and subsequently integrated in terms of the practical analysis selected start-ups, which is also based design of this work. The work was divided into two parts, theoretical and practical. The theoretical part identifies and traces the development of the strategic concept at the time, according to the primary authors of publications strategy. Then I present the designation start-up and subsequent key factors. Subsequent practical part is converted, through analysis and comparison, theoretical background in practice. This section presents the start-ups Crowdholding and Emuj and subsequently evaluated their key success factors. In another part I implements assessment of the factors of their success in terms of key aspects of the Blue Ocean strategy. Outputs are recommendations for potential investors in terms of controversy over business plans. The conclusion summarizes the theoretical and practical part of the thesis.
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Business Start-up for Bike&Shoulder Bag – Bishbag
Nesvadba, Lukáš ; Štýbnar, Michal (referee) ; Chlebovský, Vít (advisor)
This bachelor thesis is focused on Business plan for a start-up company which is offering leather shoulder bag, which is easily applied to bicycle handlebar. This thesis is divided into theoretical and practical part. Bachelor thesis includes theoretical knowledge about the business, which you need to develop a business plan. The practical part focuses on developing business start-up for a product named Bishbag. It includes a proposal for start-up and pointing to the possibility of realization, marketing as a whole, distribution, promotion, SWOT analysis and more detailed analysis of this plan.
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Podnikatelský plán v oblasti gastronomie
Kraus, Martin
The aim of bachelor thesis "Business plan in gastronomy" is writing a business plan for start-up providing services in gastronomy. The thesis is divided in theoretical and practical part. Former describes basic terms of entrepreneurship and particular parts of business plan. Subsequent part focuses on applying explained principles and design business plan for start-up.
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Venture kapitálové investice a jejich podpora v České republice a Evropské unii
Macová, Dominika
Diploma thesis is focused on an analysis of venture capital financing support in the Czech Republic and European Union. The first part of the thesis is dedicated to defining terms related to venture capital financing,an impact analysis of venture capital on the state economy and an analysis of current situation in the venture capital market of European Union. Afterwards typology of the states of European Union according the activity on venture capital markets and comparison of the Czech Republic with selected countries are accomplished. Based on analysis results conclusions and recommendations are proposed in order to improve the situation in the Czech Republic and European Union.
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Business Start-up FairList s.r.o
Danč, Radek ; Smutek, Martin (referee) ; Chlebovský, Vít (advisor)
The thesis is associated with designing a business plan for a start-up named FairList Ltd.. The business plan is developed on the basis of the originally designed economic model which does not generate the needed profit. Attention is especially given to the analysis of the market and the identification of the specific needs of language educators and potential students who play an essential role in the success of the entire project.
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Creating an Internet Startup in International Environment
Komenda, Zdeněk ; Šteigl, Martin (referee) ; Šimberová, Iveta (advisor)
This master thesis deals with an online startup project Tigeroy.ru, which I founded from a reason to make alternative education in real life more popular and easier to find on Russian market during 2012. The team behind the project has already spent some time with development of the application and it is now faced up to a question what to do with the startup. In the thesis, I focus on the product development from the initial idea to the current situation. I analyse all the mistakes which we have made until now and offer further steps and a plan how to continue in developing the project in future. As the result of the thesis, there is also a proposal of a business plan which is created for the purpose of informing a potential investor about the project.
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Creating of Small Company and Strategy of its Development
Fáborský, Jindřich ; Herinek, Jiří (referee) ; Koráb, Vojtěch (advisor)
Tato diplomová práce se zabývá vytvořením podnikatelského plánu pro malou společnost, která přichází na trh s novým, technologickým produktem. Společnost, která se již jeden rok pohybuje v oblasti jazykových kurzů vyvíjí software pro reálnou výuku přes internet. Jelikož se jedná o zcela nový koncept, je třeba ověřit, zdali existuje poptávka na trhu ze strany jazykových škol, soukromých lektorů a především samotných studentů. Pro pochopení motivů zákazníků byl použit primární výzkum prostřednictvím dotazníků. Technologický produkt jež je předmětem podnikatelského plánu je již ve vývoji a měl by být uveden na trh v dubnu roku 2012.
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