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Marketing communication of the company Apolo Praha
Šibravová, Veronika ; Zamazalová, Marcela (advisor) ; Černá, Jitka (referee)
In my Bachelor's Thesis I engage in communication of company Apolo Praha, s.r.o. with its existing and potential customers. My main goal is to design a suitable communication campaign that would ensure the company greater brand awareness among the general public. I am using for that such communications tools that could hit a target group, but they are not so expensive. It is important to keep the financial limit set by the company, and it is 500,000 CZK. In conclusion of my Bachelor's Thesis I am evaluating if I succeeded in achieving the goals, and whether they are achievable for the company Apolo Praha, s.r.o.
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Financial analysis of RWE Transgas, Ltd.
Pokorný, Martin ; Klečka, Jiří (advisor) ; Boukal, Petr (referee)
The aim of the thesis is to describe the financial analysis, its objectives, content, methods and outcomes (outputs) in the theoretical section. The practical section rests on performing financial analysis of RWE Transgas, Ltd. between years 2005 and 2010 using horizontal and vertical analysis of financial statements, ratio indicators, working-capital analysis, EVA and benchmark.
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