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On Supervision of Financial Markets by Czech National Bank
Skácelík, David ; Marková, Hana (advisor) ; Kohajda, Michael (referee) ; Švarc, Zbyněk (referee)
1 Abstract This work deals with the performance of supervision over the financial market and the entities operating in the financial market. Part of the work is devoted to consumer protection in the financial market and compensation systems. Because of the fact that the Czech Republic became a member of the European Union in 2004, this work includes also legislation of regulation and supervision of this level, as this treatment significantly predetermines Czech adjustment. Following questions were examined as an example of protecting the interests of clients of supervised entities: - whether there are any tools to protect the client's interests at the level of supervised entities, - what kind of role the supervisory authority has or may have in relation between a supervised entity and its client, - how are the client's financial interests protected in the event of failure of the supervised entity and whether this protection is de lege lata sufficient. The theoretical part of the work briefly describes the institute of supervision, its assorting and forms. The authority of supervisor is discussed in the next part together with the regulations under which the supervision is conducted. Owing to the fact that the scope of supervisory activity of the Czech National Bank is quite extensive, and the objective of...
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The notification of lack of conformity and consumer remedies in contracts for the sales of goods
Dvořáková, Anna-Marie ; Flídr, Jan (advisor) ; Čech, Petr (referee)
The notification of lack of conformity and consumer remedies in contracts for the sales of goods Abstract This thesis analyses the notification of lack of conformity and consumer remedies in contracts for the sales of goods. This thesis aims to analyse the provisions of Act. No. 89/2012 Coll., Civil Code, and Act. No. 634/1992 Coll., Consumer Protection Act, including recent amendments by Act. No. 374/2022 Coll., which entered into force on 6th January 2023, and reacted to some problematic practical issues. These provisions will be compared to corresponding provisions of Directive (EU) 2019/771. The first chapter of this thesis focuses on provisions of Civil Code regarding consumer remedies for the lack of conformity. Individual sections of this chapter describe requirements for conformity, exceptions from lack of conformity, the remedies which a consumer is entitled to, and the hierarchy of these remedies. Furthermore, the notification of lack of conformity is described according to sections 1922 and 2165 of Civil Code. The recent amendments regarding the liability of the seller for any lack of conformity existing at the time of delivery are also described. Furthermore, the thesis deals with the obligation to notify, according to which the consumer has to inform the seller of a lack of conformity within a...
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Blacklist of unfair business practices used against consumers
Tichá, Sabina ; Patěk, Daniel (advisor) ; Tomášek, Petr (referee)
Blacklist of unfair business practices used against consumers This thesis focuses on the blacklist of unfair commercial practices, which is a designation for an exhaustive list of specific unfair practices which a consumer may face in business relations with a seller and which are prohibited due to their unfair nature. This list forms Annexes 1 and 2 to the Act No. 634/1992 Coll., on Consumer Protection and an Annex I to the Directive 2005/29/EC of the European Parliament and of the Council concerning unfair business-to-consumer commercial practices in the internal market. The thesis begins by outlining the European regulation of consumer protection prior to the adoption of this Directive, from the origin of an idea to create a blacklist through its realization in a form of an Annex to the Directive to its implementation into national law in the member states. The blacklist is an integral part of the process of assessing unfairness of commercial practices. It is the first step of the whole process. For that reason, in the second part of the thesis, the reader is guided through the process of assessing whether a commercial practice is unfair and therefore prohibited and the main subjects of the commercial transactions are defined - the consumer and the seller. The following third and main part of...
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Influence of the information sources on the consumer behaviour
SZENDREI, Marek
This bachelor thesis focuses on the influence of information sources on consumer behaviour in the area of the internet as such, mainly internet advertising and its influence on consumer behaviour. The whole thesis is then divided into two parts. The first part is theoretical and it deals with the history of the internet and the history of the internet in the Czech Republic after the 1990s. Furthermore, information on the internet, morality of information and consumer behaviour. Then the practical part is the result of a questionnaire survey sent out to respondents. The questionnaire in its complete version is then in Appendix 1 of the bachelor thesis.
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Market position of a private label
RACKOVÁ, Pavlína
The thesis focuses on the selection of appropriate communication tools to enhance consumer awareness of Lidl's own brands. The thesis describes the retail industry and the brand as such and then focuses on own brands. The aim of the thesis is to find out how consumers perceive the Lidl retail chain's own brands and, based on the data obtained, to propose recommendations for increasing knowledge of the Lidl retail chain's own brands. Own brands, in a figurative sense, represent the ownership of the retailers themselves or the retailers that consumers should encounter on the sales floor of these retailers.
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Sales promotion in focus on ON Trade marketing
Kostková, Karolína ; Krátký, Stanislav (referee) ; Mráček, Pavel (advisor)
The bachelor’s thesis covers an analysis of the individual marketing activities of Plzeňský Prazdroj, a.s. with a focus on the Birell brand on ON Trade market. There are defined four parts in the bachelor’s thesis. The first part deals with the theory where there are the basics of marketing, brand and point-of-sale communication defined. The second part defines Plzeňský Prazdroj company, Birell brand and its competition. The third part describes and analyses the individual activities in the market and their evaluation. The fourth part describes plan of activities for the next year.
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Comparison of the Czech and French Consumer Law with emphasis on Distance contracts and analysis of the relevant French Legal terminology with a glossary
KADLEC, Jakub
The aim of this bachelor thesis is to perform a comparative analysis of Czech and French Consumer law in terms of its legal regulation with an emphasis put on distant contracting. The second objective is to provide a linguistic analysis of French legal terminology and to elaborate French-Czech glossary. The thesis is divided into five main chapters which are internally divided into subchapters. First chapter presents a term Consumer law and its principal characteristics. Second chapter is dedicated to Consumer law in Czech Republic and its legal regulation. Third chapter deals with legal regulation of Consumer law in France. Fourth chapter is focused on comparison of Czech and French legal regulation of Consumer law. Fifth chapter contains a linguistic analysis of French legal terminology and French-Czech glossary. The thesis ends with a conclusion and a summary in French.
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Vliv reklamních předmětů na chování spotřebitele při nákupu alkoholických nápojů v gastronomických zařízeních
Rivola, Filip
The aim of this bachelor thesis is to find out whether it is possible to force visitors of gastronomy businesses to buy chosen alcoholic beverages through advertising items. Monitoring, subsequent in-depth interviews and choice of preference of promotional items are used to gain the primary data. The marketing research took place in three businesses of different concepts, 45 participants were involved in the research. Based on the revealed information, recommendations are proposed to the alcoholic beverage producers and gastronomy business keepers. These recommendations lead to a better aiming and use of advertising items mainly in tourism because the large majority participating in the marketing research were tourists. In general, customers prefer unusual and original advertising items, preferably made from unusual material such as wood. This trend is mostly manifested with beer mats and promotional items which are part of the business interior and correspond with its concept through the design. The respondents have well reacted to the outdoor advertising which can be part of the very popular outside seating.
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Spôsoby komunikácie s vybranými segmentmi pri predaji potravín
Smrečková, Natália
The Bachelor Thesis studies the means of communication of subjects in food sales. The theoretical part defines marketing mix, especially communication, consumer behavior, and associated trends, the purchasing decision-making process, and the factors affecting consumers when purchasing food products. In the practical part of the research, secondary and primary data is used. The primary data was obtained using a questionnaire with 141 respondents. The purpose of the study is to give recommendations for the distributors and manufacturers of food products to improve their sales.
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