|
| |
|
| |
|
|
Organising sport&music event ,,bm(X)treme fest 2010"
Čermák, Roman ; Šíma, Jan (advisor) ; Honzárek, Tomáš (referee)
Title: Organising sport&music event ,,bm(X)treme fest 2010" Goals: The aim of my bachelor thesis is to analyze shortcomings in organizing sport&music event ,,bm(X)treme fest 2010" and create proposals for their elimination. Methods: To achieve the goals I have chosen SWOT analysis as a suitable method for the analysis of the strengths, weaknesses, opportunities and threats of event, electronic polling and interviews. Results: The work points possibilities to streamline the organization of sports and music festival and also to avoid the mistakes of the past years. Keywords: SWOT analysis, elektronical interviewing, interview, sports management, sponsorship, marketing
|
|
|
Volleyball club Aero Odolena Voda marketing mix analysis
Hons, Michal ; Procházka, Jan (advisor) ; Voráček, Josef (referee)
Title: Volleyball club Aero Odolena Voda marketing mix analysis Targets: To perform an overall evaluation of the current Aero Odolena Voda marketing mix, using SWOT analysis bring strenghts and weaknesses to light. Based on this analysis suggest possible modification that would lead to a better marketing mix. Methods: Using qualitative methods such as interview, alongside with quantitative methods such as questioning, SWOT analysis and using secundary dates. Results: The specific modifications of individual parts of marketing mix will be suggested. These changes should lead to overal marketing mix improvement. These suggestions will be offered to club's leadership, that will decide how to dispose of it. Key words: Marketing, marketing research, marketing mix, sports management, SWOT analysis, corporate identity, questionnaire
|
|
|
Management and leadership of the selected football clubs and specific features of their functioning
Podzimek, David ; Chylíková, Hana (advisor) ; Freisler, Tomáš (referee)
The recent departure of Czech football clubs participating in the top two competitions for the newly created League of Football Association (LFA) has given rise to a number of questions. This step is generally considered to be a significant step towards emphasising the differences between the professional and amateur areas of football in our country. The goal of this dissertation was to demonstrate the differences and the similar features in the management and leadership of this type of sports organisation on the basis of practical research undertaken in two selected clubs. FC Jablonec nad Nisou from the first division served as an example of the professional sphere, while FC Loko Vltavín was selected as a representative of the amateur game. The findings were then used to compare these two kinds of clubs in relation to various aspects of their complex functioning. General principles and specific features have been drawn from this for both qualitative levels. The results have particularly demonstrated the significant influence of club economics and the competitive environment, which mutually influence and to a certain degree determine the level of all other areas which the people from the club management are involved in.
|
|
|
Doping and management in elite sport
Frydrychová, Zita ; Nekola, Jaroslav (advisor) ; Janák, Vladimír (referee)
Title: Doping and management in elite sport Objectives: The main aim of this diploma thesis is to find the opinions of the cardinal representatives from professional sport, i.e. top sports officials and elite sportsmans, to doping, who may have the different attitudes to this issue from their position and roles. Methods: In this diploma thesis were used two methods for collection of data. Specifically, the method of questionnaires and semi-structured interview method. Mixed type of research was selected due to deeper into the issue. In the diploma thesis was also used the method of analysis or comparison, mostly to gather sufficient information for the development of theoretical foundations of work. Results: Results of mixed research are interpreted in the research of this diploma thesis. The results of this study found the opinion of the cardinal representatives from professional sport, sports managers and the elite sportsmans, to doping. The results can serve as a basis for future research in this area, for example, when comparing the sports company to the general public, as to whether individuals who show more willingness in the use of doping, they have a different attitude to their body and health than individuals who do not want to show this willingness. Keywords: doping, management, sports...
|
|
|
Sports event management - Princeton-Blairstown Center
Jelínková, Jana ; Voráček, Josef (advisor) ; Procházka, Jan (referee)
Title: Sports event management - Princeton-Blairstown Center Objectives: The aim of this work is on the basis of the strengths, weaknesses, opportunities and threats to propose particular arrangement that would improve organization of Princeton-Blairstown Center in following years. Methods: Case analysis was used as the main research method. In preparation of this analysis participant observation, document analysis, semi-structured and unstructured interviews were applied. On the basis of these methods SWOT analysis was developed, which shows the strengths and weaknesses Results: The analysis showed that the Princeton - Blairstown Center was very well organized event with small issues. The camp is associated organization to Princeton University, camp gains part of the funding from the university or its foundations. The advantages of Princeton - Blairstown Center are mainly a high ropes course, a unique environment and area and because of these advantages camp has increasing number of participants every year. For the following years, it is very important to keep a good relationship with the university, take care of the site, keep the lake in good condition, try to find sponsors and improve promotion of Princeton - Blairstown Center. Keywords: Management, sports management, manager, sports event,...
|
|
|
Volleyball club Aero Odolena Voda marketing mix analysis
Hons, Michal ; Procházka, Jan (advisor) ; Voráček, Josef (referee)
Title: Volleyball club Aero Odolena Voda marketing mix analysis Targets: To perform an overall evaluation of the current Aero Odolena Voda marketing mix, using SWOT analysis bring strenghts and weaknesses to light. Based on this analysis suggest possible modification that would lead to a better marketing mix. Methods: Using qualitative methods such as interview, alongside with quantitative methods such as questioning, SWOT analysis and using secundary dates. Results: The specific modifications of individual parts of marketing mix will be suggested. These changes should lead to overal marketing mix improvement. These suggestions will be offered to club's leadership, that will decide how to dispose of it. Key words: Marketing, marketing research, marketing mix, sports management, SWOT analysis, corporate identity, questionnaire
|
|
|
Organising sport&music event ,,bm(X)treme fest 2010"
Čermák, Roman ; Šíma, Jan (advisor) ; Honzárek, Tomáš (referee)
Title: Organising sport&music event ,,bm(X)treme fest 2010" Goals: The aim of my bachelor thesis is to analyze shortcomings in organizing sport&music event ,,bm(X)treme fest 2010" and create proposals for their elimination. Methods: To achieve the goals I have chosen SWOT analysis as a suitable method for the analysis of the strengths, weaknesses, opportunities and threats of event, electronic polling and interviews. Results: The work points possibilities to streamline the organization of sports and music festival and also to avoid the mistakes of the past years. Keywords: SWOT analysis, elektronical interviewing, interview, sports management, sponsorship, marketing
|
|
|
Management of sport's event Prague's barrel 2011
Švec, Jakub ; Voráček, Josef (advisor) ; Šíma, Jan (referee)
Title: Management of sport's event Prague's barrel 2011 Objectives: A descriptive analysis of international football tournament Prague's barell, presentation of strengths and weaknesses owing to my experiences and create suggestion for improvement. Methods: Descriptive analysis, SWOT analysis, interview. Results: The work will show a view to organization structure and concise directions how a similar event is organized. It finds mistakes in organization and creates a conclusion and recommendation for an organizers. Keywords: Sports management, sport event organization, descriptive analysis, SWOT analysis, interview, sponsorship.
|
guest ::
