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Advertising regulation in Czech and international hockey
Pravenec, Tomáš ; Ruda, Tomáš (advisor) ; Vendlerová, Jana (referee)
Title: Advertising regulation in Czech and international hockey. Objectives: : The main target of this bachelor's thesis is to determine the diversity between legal systems in the advertising regulation relating to clubs participating in the highest ice hockey competitions in three selected EU countries, namely the Czech Republic, the Slovak Republic and the Federal Republic of Germany. Methods: In this work was used qualitative method of analysis of documents, which is supplemented by structured interviews with experts from various clubs. Results: From the perspective of the legal regulation must clubs in these three countries comply the same rules. Advertising is regulated in the same way. Keywords: Regulation, advertisement, sports advertisement, analysis of documents, interview, ice-hockey.
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Products' offer of the club SK Slavia Praha for partners
Hladík, Martin ; Voráček, Josef (advisor) ; Janák, Vladimír (referee)
English name: Products' Offer of the club SK Slavia Praha for partners Summary: The aim of my bachelor's thesis is to investigate and analyze current offer of products of the club SK Slavia Praha for partners. My bachelor's thesis tries to improve and enlarge this offer. I will propose new arrangement of partners and I will create new kind of partner - partner of youth academy. At the end of this thesis I will design sponsorship packages for all kinds of partners. These proposed changes schould enhance the co-operation between SK Slavia Praha and partners. Key words: sports marketing, marketing mix, sponsorship, sports advertisement, sponsorship package.
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Products' offer of the Praga Kart Team for partners
Hájek, Patrik ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
Title: Products' offer of the Praga Kart Team for partners Objective of the thesis: Objective of this thesis was to review the current offer of Praga Kart Team for its partners, to create proposal to improve this offer and to propose sponsorship packages. Methods: In the thesis have been used case study and involved observation. Furthermore, to obtain the necessary information, interviews with manager of the team and with representative of one of current sponsors have been made. To supplement this information has been chosen written questioning with current partners. Outcomes: The lack of any offer for partners causes a loss of the potential partners right from the beginning. Creating of new offer, together with proposing of sponsorship packages, may facilitate the work with finding new partners. It is important that the team leadership deals with sponsorship issue more and that organizing of a ride in kart was included in the offer for partners, because many partners are missing it in current offer. Key words: Sponsorship, sponsorship package, sports advertisement
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Advertising regulation in Czech and international hockey
Pravenec, Tomáš ; Ruda, Tomáš (advisor) ; Vendlerová, Jana (referee)
Title: Advertising regulation in Czech and international hockey. Objectives: : The main target of this bachelor's thesis is to determine the diversity between legal systems in the advertising regulation relating to clubs participating in the highest ice hockey competitions in three selected EU countries, namely the Czech Republic, the Slovak Republic and the Federal Republic of Germany. Methods: In this work was used qualitative method of analysis of documents, which is supplemented by structured interviews with experts from various clubs. Results: From the perspective of the legal regulation must clubs in these three countries comply the same rules. Advertising is regulated in the same way. Keywords: Regulation, advertisement, sports advertisement, analysis of documents, interview, ice-hockey.
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Achievements offer for partners of selected Czech and Slovak football clubs of Synot liga and Fortuna liga during economic crisis
Lajčin, Milan ; Čáslavová, Eva (advisor) ; Šíma, Jan (referee)
Title: Objectives: Methods: Results: Keywords: Achievements offer for partners of selected Czech and Slovak football clubs of Synot liga and Fortuna liga during economic crisis The aim of this thesis is on the basis of analysis of the football marketing environment in Czech republic and in Slovakia and on the basis of analysis of the current offers for partners of Czech and Slovak football clubs to identify weaknesses and shortcomings in sponsorship relations. Results of analytical part will be used to create proposal implementation of sponsor activities of football clubs of Synot liga and Fortuna liga, including utilize of opportunities, that the current situation of economic crisis offers, due to differences of the Czech republic and Slovakia. In qualitative research of thesis I used descriptive case study, interview, observation, SWOT analysis, document analysis and comparative analysis. I applied these methods in the analysis of various football clubs, while I also used SWOT analysis in the processing of proposals. I used comparative analysis to compare marketing environment in selected football clubs. The data obtained from research helped me identify aspects of the marketing environment, in which individual football clubs have shortcomings. In addition to the specific proposals of cooperation...
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Products' offer of the club SK Slavia Praha for partners
Hladík, Martin ; Voráček, Josef (advisor) ; Janák, Vladimír (referee)
English name: Products' Offer of the club SK Slavia Praha for partners Summary: The aim of my bachelor's thesis is to investigate and analyze current offer of products of the club SK Slavia Praha for partners. My bachelor's thesis tries to improve and enlarge this offer. I will propose new arrangement of partners and I will create new kind of partner - partner of youth academy. At the end of this thesis I will design sponsorship packages for all kinds of partners. These proposed changes schould enhance the co-operation between SK Slavia Praha and partners. Key words: sports marketing, marketing mix, sponsorship, sports advertisement, sponsorship package.
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