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Offer of the Construction Company to Public Tender
Šrotová, Zuzana ; Šafránková, Lucie (referee) ; Waldhans, Miloš (advisor)
The aim of my thesis is to describe the process of obtaining public contracts according to the supplier. Therefore, the whole work is in its beginning outlined to explain in a theoretical part all the important concepts, context and procedures that will be used in a practical part. The practical part is focused on the course of obtaining a contract in the from of tender
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Marketing research - sponsoring of the UEFA Champions League in the Czech Republic
Souchová, Dominika ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
Title: Marketing research - sponsoring of the UEFA Champions League in the Czech Republic Objectives: The main objective of this research was to determine if there is awareness about the sponsorship of the Champions League in football among the wider public. Primarily, on the basis of questionnaire, it was investigated if the public during watching this football competition perceives sponsoring and specific sponsors of Champions League, if the public knows all these sponsors, and if so, which seems to be the most important. It was also investigated a public interest in the Champions League and in football in general. Methods: The thesis is based on theoretical knowledges that bind to this topic. To determine the general knowledge of sponsorship of the Champions League in football was used survey questionnaire method. The results are presented in tables and graphs. Results: Marketing research of sponsorship of the UEFA Champion League has revealed, that overall 82% of the survey respondents knew at least one of the six official sponsors of the Champions league. The research results have shown, that even the best - known sponsor is a Dutch beer producer - Heineken, who also appears to be the most important. Keywords: Marketing research, sponsor, Champions League, football
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Tfhe Sponsoring of the Czech Biatlon in 2013-2018: Hamé case study
Uhlířová, Markéta ; Halada, Jan (advisor) ; Vranka, Marek (referee)
This bachelor thesis evaluates the Czech biathlon sponsorship between the year 2013 and 2018. During this period a relatively unknown sport became a nationwide phenomenon and attracted a large number of new sponsors. At present, sponsors include Viessmann, Hamé, Alpine Pro or Atex. This work also focuses on the current trend of increasing the effectiveness of sponsorship through active cooperation with a sponsored subject in the Czech biathlon environment. The theoretical part of this work addresses the definition of sponsorship and its functioning in the field of sport. The paper presents Czech Biathlon Union as a sponsored subject and describes its cooperation with sponsors. In the practical part, the attention is focused on Hamé, the main partner of the Czech biathlon since 2013. This partner uses biathlon most often for its promotional activities. Since the very beginning of the collaboration, the Czech biathlonists have been the main face of the Hamé brand and have appeared in several of its advertising campaigns. Linking biathlonists with Hamé products is meant to symbolize a healthy lifestyle for the target group A part of this work is a quantitative research focusing on a general awareness of the Czech biathlon sponsors and the relationship of the respondents to Hamé. The research results confirm...
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Marketing research - sponsoring of the UEFA Champions League in the Czech Republic
Souchová, Dominika ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
Title: Marketing research - sponsoring of the UEFA Champions League in the Czech Republic Objectives: The main objective of this research was to determine if there is awareness about the sponsorship of the Champions League in football among the wider public. Primarily, on the basis of questionnaire, it was investigated if the public during watching this football competition perceives sponsoring and specific sponsors of Champions League, if the public knows all these sponsors, and if so, which seems to be the most important. It was also investigated a public interest in the Champions League and in football in general. Methods: The thesis is based on theoretical knowledges that bind to this topic. To determine the general knowledge of sponsorship of the Champions League in football was used survey questionnaire method. The results are presented in tables and graphs. Results: Marketing research of sponsorship of the UEFA Champion League has revealed, that overall 82% of the survey respondents knew at least one of the six official sponsors of the Champions league. The research results have shown, that even the best - known sponsor is a Dutch beer producer - Heineken, who also appears to be the most important. Keywords: Marketing research, sponsor, Champions League, football
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Offer of the Construction Company to Public Tender
Šrotová, Zuzana ; Šafránková, Lucie (referee) ; Waldhans, Miloš (advisor)
The aim of my thesis is to describe the process of obtaining public contracts according to the supplier. Therefore, the whole work is in its beginning outlined to explain in a theoretical part all the important concepts, context and procedures that will be used in a practical part. The practical part is focused on the course of obtaining a contract in the from of tender
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Economy of doping in cycling: Doping cases and their impact on market value of sponsors
Cihan, Maroš ; Stroukal, Dominik (advisor) ; Potužák, Pavel (referee)
The main goal of the paper was the impact of negative events, in our case doping cases, on sponsors of cycling teams and riders. It also discuss view of spectators and fans on doping and sponsorship. As a method it's used an event study, which measure the impact of event on market value of firms in time of the event. In the paper are built three models, which analyse different doping cases and their impact on sponsors firms. All three models didn't show significant negative impact on market value of sponzoring firms.
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Project management and its application in a selected organization
VYHNALOVÁ, Soňa
The aim of this thesis was to evaluate the project management system in the organization and to suggest possible changes. In the first phase of work, the author studied the available literature on the basis of which is a review. The next section describes the project management system in the organization, namely Komerční Banka. Furthermore, comparison of results of research conducted by Ernst and Young with the state Komerční Banka. Further research is described Brandeis University internal research of the Bank. Based on this research are determined two critical reasons for project failure. The first is the lack of definition of essential information at the beginning of the project and other insufficiently competent project manager. Another section is devoted to the project manager. Furthermore SWOT analyses is created. There are described hard and soft skills. Suggestions for improvement were divided for existing project managers and for those newly admitted.
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