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Social networks in corporate environments
Pupcsik, Michal ; Němečková, Lenka (advisor) ; Johnova, Radka (referee)
Thesis "Social Network Sites in Corporate Environments" deals with the theme of social network sites (Social Business) in companies. The introduction defines the concept of social network sites and Social Business and presents a brief history of social networking, with an emphasis on internal company use, especially as the developmental stage and the addition of intranet portals. The next section compares the various software solutions. In another part deals with the benefits as well as risks in the use of social network sites in companies and describes a method of analyzing social networks. At the end acquainted with the latest trends, forward-looking and based on research and gives a picture of social network sites and Social Business in companies of different size and orientation, operating in the Czech Republic. Powered by TCPDF (www.tcpdf.org)
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Employment possibilities for disabled people and for some other selected groups of people requiring increased care by mediation of employment
Dorňáková, Eva ; Vysokajová, Margerita (advisor) ; Štangová, Věra (referee)
107 ABSTRACT The aim of this master's degree thesis is to analyse the situation of people who are in a disadvantageous position on the labour market and because of that belong, pursuant to Act No. 435/2004 Coll., Employment Act, to the group of job seekers, who "require special care by mediation of employment". The author is particularly focused on people with disabilities. The intent is also to inform readers about government subsidies and alternative methods designed to facilitate the position of job seekers on the labour market. This thesis is divided into an Introduction, six Chapters (further divided into subsections) and a Conclusion. It contains a Table of contents, a czech and english Abstract and a List of references and other sources. Chapter One is devoted to the definitions of the "right to work" and the "right to employment" and the obligation to ensure equal treatment of all people exercising these rights. Following that, I mention the legal sources containing the aforementioned rights, first international, then the European and finally the national sources. Chapter Two is subdivided into four subchapters which correspond to the categories of citizens requiring special care by mediation of employment. Subchapter One concerns people with physical disabilities. Included within is the definition...
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The role of NGOs in tackling unemployment
Fišar, Milan ; Khendriche Trhlínová, Zuzana (advisor) ; Kouřilová, Jana (referee)
The thesis topic is the role of the non-profit sector in the field of unemployment solutions. The first part relates the consequences of unemployment and non-profit activities and highlights their importance in mitigating the effects of unemployment. This part also points out impact of non-profit organizations to increase employment and employability. In the next chapter, using examples from practice outlines the possibilities of cooperation between the NGOs and public administration. The third part focuses on statistical data on unemployment in the Czech Republic and then in more detail in the Vysočina Region. The final section describes in detail activities of NGO Fokus Vysočina and also several other examples of activities of social enterprises in the Vysočina Region. The conclusion summarizes the results and gives recommendations for further improvement.
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Strategic analysis of the company Zelený ostrov s.r.o.
Cima, Vladimír ; Habrmanová, Blanka (advisor) ; Bedrnová, Ilona (referee)
A strategic analysis of the company ZELENÝ OSTROV s.r.o. is done in this master's thesis. The company runs a small laundry with the same name in small city Dobřichovice in the central Bohemian region. The main goal of this thesis is to work out a strategic analysis, evaluate its results and try to suggest strategic recommendation which would lead to a future prosperity. Theoretical part of the thesis focuses on strategy, strategic management, strategic analysis, small and medium enterprises and social business. Practical part focuses on application of theoretical basis and doing strategic analysis of the chosen company. In the end, there is a list of business activities which are implemented into a new suggested company strategy.
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Social Business
Hrbková, Jana ; Krbová, Jana (advisor) ; Nový, Jan (referee)
The diploma thesis analyses and compares the current situation of social entrepreneurship in Prague and Plzen region. On the basis of an empirical analysis it evaluates the differences in public awareness and public opinion on the concept of social entrepreneurship and analyses benefits of an individual social enterprise for its employees. The main asset of the thesis is the list of individual recommendations which might help to develop social entrepreneurship in the Czech Republic.
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Transformace organizace na Social Business
Ončo, Martin ; Pavlíček, Antonín (advisor) ; Švík, Martin (referee)
Social networks like Facebook, Twitter or LinkedIn offer the opportunity to communicate and collaborate with friends and family in our personal life through the social technology without seeing each other on daily bases. This different approach is already common to be used for the majority of people and brings new benefits to now-a-day global environment. The same users of these external social networks are working in companies with various internal collaboration and communication tools. This fact has become stimulus for the theory of using social network technologies inside of the organization called Social Business. Social Business brings multiple new benefits for the organization, which were not possible to be gain through the previous approaches of communication and collaboration. In the present work we study the process of transforming organization into Social Business.
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The Marketing Strategy of a Social Business Mléčný bar Bílá vrána
Lišková, Marta ; Odehnalová, Jitka (advisor) ; Průša, Přemysl (referee)
This diploma thesis studies the marketing strategy of a social business Mléčný bar Bílá vrána. The theoretical part of this work presents the process of creation, implementation and control of a marketing strategy and features definitions of social business and its difference in comparison to classical businesses. The practical part of this work analyses the real strategy of Mléčný bar Bílá vrána. The strategy is researched and evaluated here. This work brings suggestions for improvements of this strategy.
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Challenges for CIO
Kouřimský, Vlastimil ; Benáčanová, Helena (advisor) ; Pour, Jan (referee)
The diploma thesis deals with the issue of the chosen current trends of ICT. The CIO represents the crucial person of the whole thesis. The aim of the thesis is to describe and comment on the connection of the role of the CIO with trends and challenges he/she has to face in recent times. To fulfill this aim it is necessary to realize the current trends through the integration of surveys of the renowned companies dealing with the ICT market. The field overhang of these studies dedicated to technologies is essential. The benefit of the thesis consists of the connection of the business and ICT at the CIO level. The abstraction from technical specifications of the particular trend as well as from the managerial point of view creates an image of the challenges for the CIO in the company context. The introductory part of the thesis reflects the position of ICT in companies and creates an image of the internal connection of the company as a whole. The core of the main part of the thesis contains chapters dedicated to the trends in particular: data analysis, content analysis, social business, big data, ICT security and education. Each of these main chapters describes the current state of the ICT field and its role in the company context. The last part of each main chapter deals with the benefit and the role of the CIO for the mentioned field. CIO's influence on the challenge, allies and possible risks of the trend are mentioned. At the end of the thesis the benefit of the CIO for the company and his/her role of facing challenges which come from the ICT field are evaluated. CIO plays an important role as a responsible person for particular challenges. Nevertheless, as it is apparent from the thesis, the CIO is not the only important part of the system that is necessary to create the maximum from each challenge.
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Business model - HUB Prague
Centnerová, Michala ; Zeman, Jiří (advisor) ; Vítek, Petr (referee)
Social business is type of business, which primary objective is very different from the profit-driven business. Social business objective is to create an added value to society and achieve at least some profit, which serves as a means to achieve this goal. For my thesis I have chosen a business model analysis of the new organization Hub Prague, which is a representative of a social entrepreneurship and which has entered Czech market in 2010. I have examined mainly its income and expenditures and the consequent ability to survive in the future. I have chosen this topic because I believe the social business as a whole new kind of business has the ability not only to succeed in the market, but bring a positive impact and add value to people in its neighborhood as well. According to the analysis performed I think that Hub owners should pay attention to cash flow management to ensure sufficient funds to run the business. To ensure Hub's Access it should focus its marketing activities on right communication of its mission towards its potential and current members and monitor its capacity constraints.
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Mikroúvěr a sociální podnikání
Kotálová, Radka ; Burgerová, Jiřina (advisor) ; Chalupníček, Pavel (referee)
This work deals with the fight against poverty using microcredit and attempts to explain the principles of social business. It describes the concept of microfinance and its history and offers examples of microfinance institutions operating in Mexico and Bangladesh and their comparison. The dark side of microcredit (i.e. dowry and violence) concludes this paper. It is based on books by Professor Yunus and data concerning the microfinance institutions of Mexico and Bangladesh provided by the MIX Market platform.
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