|
|
Communication Strategy of Galerie Vaňkovka Brno
Junek, David ; Zich, Robert (referee) ; Šimberová, Iveta (advisor)
The subject of the thesis is to develop a communication strategy for the company Galerie Vaňkovka Brno. The starting point of this work is theoretical knowledge of marketing, which are applied in the analytical description of the company. The findings of the current state of the company is subsequently developed a set of recommendations that will enable achieving effective communication with customers.
|
|
|
Development of the commercial property market in Brno
Zouhar, Matěj ; Bílá, Kateřina (referee) ; Ivanička, Koloman (advisor)
This thesis analyzes the commercial real estate market in Brno, with a focus on the fol-purchasing center. It also deals with determining the marketing strategy of OC Olympia. The marketing strategy was created SWOT analysis, and from it created proposals or recommendations for increasing visitor center. Next been created a competition analysis and market research around the center.
|
|
|
An air conditioning in the shopping center
Pospíšil, Tomáš ; Uher, Pavel (referee) ; Rubinová, Olga (advisor)
The bachelor thesis is divided into three parts: theoretical, computational and projection. In the practical part of the bachelor's thesis I solve the design of the air-conditioning of the shopping center, which includes the main commercial space and the respective rooms. In the theoretical part I deal with acoustics in air-conditioning. Sources of noise and possibilities of their attenuati-on.
|
|
|
Shopping Center in Ivanovice na Hané
Čech, Martin ; Šmak, Milan (referee) ; Pilgr, Milan (advisor)
Work deals with design of steel structure of shopping center. It is a building with rectangular shape with dimensions 28 x 55 m and a height 11 m and with cylindrical roof with 50 m radius. Main frames are designed with 5,5 m distance and they are made of arc roof truss connected to steel plate columns. Exterior building envelope is made of Kingspan sandwich panels. Roof cladding is designed without purlins and curtain wall is fastened into side rails. Macalloy tension members are used to obtain spatial rigidity of the structure.
|
|
|
Optimization and Communication of the Product of the Chosen Shopping Center
Brabec, Lukáš ; Svoboda, Pavel (referee) ; Chlebovský, Vít (advisor)
The Diploma Thesis is focused on the problematic of the optimization and consecutive communication of the mobile application which is developed by one Prague shopping center for its needs. For that I will use suitable communication mix based on current experience since the launch of the app which was in September 2017. The communication of the application itself to all interest groups in managed by marketing agency in cooperation with marketing management of the certain shopping center. Though it seems on the first sight that it is mainly B-2-B market, main interest focus is on the final customer satisfaction and that is B-2-C market. There is a detailed analysis of the Prague shopping centers market with emphasis on another mobile applications of the same purpose made in the Thesis. Then there are the steps how to make the marketing communication of the application more effective a so make the awareness of the application better suggested from the results of the analytical part .
|
|
|
Emergency Plan for a Shopping Centre for the Protection of Persons Against Deliberately Set Traps Involving Explosive Devices of Hazardous Chemical Substances
Venclovský, Filip ; Kirsch, Libor (referee) ; Mika, Otakar Jiří (advisor)
This theses is speaking about the posibilities of commit a terrorist action through the agency of the dangerous chemical substances or explosive devices in the Czech Republics shopping centers. Teoretical part wants to give an informations about legislative base of this dilema, characteristic of the shopping centers, characteristic of the disposable resources to the perpetration the terrorist action and the instruments for the solution of theses expectional events. The unique survey is base of practical parts. The survey was carry out to the fading out the best possibilities to commit a terrorist action. More than twenty experts were the respondents. The another parts of the practical part are the descriptions of the scenarios of the terrorist action, suggestions to the protection of the persons in the shopping center and the crisis plan for the shopping center to the solution of the expectional event which is describe in this theses.
|
|
|
Poděbradská Commercial and Administrative Center - construction technology project
Kmeť, Peter ; Boháček, Adam (referee) ; Biely, Boris (advisor)
This diploma thesis focuses on construction technology preparation of shopping center in Prague 9, Vysočany. The aim of this work was to choose an appropriate construction process. The thesis contains general information about construction with construction technology project, its financial and time consuming, facilities for construction and traffic situation in the surroundings of the construction, design of main machinery and mechanisms, technological regulation with control and test plan. The diploma thesis is focused on piles realization.
|
|
|
Vliv socioekonomických charakteristik vybraných obcí na dojížďku obyvatel za nákupy zboží denní potřeby
Henešová, Sára
The aim of the study was to determine the impact of socio-economic indicators on the commuting patterns of residents of three selected municipalities for the purpose of purchasing daily necessities. To achieve this goal, questionnaires were used, which I obtained in cooperation on the project TAČR TL05000558. The research focuses on analyzing the factors that influence the distance and time required to travel to the nearest supermarket, grocery store or other retailer of daily necessities. The socio-economic characteristics examined include age, transport accessibility of the municipality, and the size of the municipality.
|
|
|
Sanitation installation and gas installations in the shopping and entertainment center
Vajda, Matouš ; Wierzbická, Helena (referee) ; Vrána, Jakub (advisor)
The master thesis is focused on the design of sanitary technical and gas pipeline installation in a shopping and entertainment center with four above-ground and one underground floor. The theoretical part deals with the use of rainwater, management of rainwater and options for disposing of rainwater on the investor's property. The calculation and design part deals with the specific design of sewerage, water and gas pipelines in the shopping and entertainment center in the selected variant and their connection to technical equipment networks.
|
|
|
Poděbradská Commercial and Administrative Center - construction technology project
Kmeť, Peter ; Boháček, Adam (referee) ; Biely, Boris (advisor)
This diploma thesis focuses on construction technology preparation of shopping center in Prague 9, Vysočany. The aim of this work was to choose an appropriate construction process. The thesis contains general information about construction with construction technology project, its financial and time consuming, facilities for construction and traffic situation in the surroundings of the construction, design of main machinery and mechanisms, technological regulation with control and test plan. The diploma thesis is focused on piles realization.
|
guest ::
