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	Proposal of the Marketing Strategy for ITAB, s.r.o. on the Romanian Markets Koudela, Tomáš ; Šimberová, Iveta (referee) ; Heralecký, Tomáš (advisor) The aim of this thesis is to design a marketing strategy. The first part presents theoretical knowledge of marketing, marketing strategy, competitive analysis and methods of penetration for new markets. In second part is introduced the company and made the analysis of the current situation. Furthermore, this work deals with analysis of the situation and competition on the Romanian markets (searching for potential distributors and their evaluation). On the basis of analysis is proposed appropriate marketing strategies, options of the penetration to the markets and costing. These options are then evaluated and selected the most appropriate. Detailed record
	Optimalization of the organization of the T.G. Masaryk Library of Social Science's book collection (with emphasis on open access shelves) Slabochová, Jitka ; Drobíková, Barbora (advisor) ; Stöcklová, Anna (referee) This master thesis deals with an issue of optimizing organization of the library shelves in the T.G. Masaryk Library of Social Sciences in Jinonice. The first part focuses on theory and defines basic concepts of organizing open access shelves. The next part provides a comparison of open access collections in selected libraries with particular emphasis on methods of books shelving. The core part describes rearrangement of the Library's collection on the basis of implementing new categorization scheme ordered in a subject-territory manner. The thesis also presents results of a survey asking whether this new arrangement enables more effective searching in the Library's open access collection. Detailed record
	Proposal of the Marketing Strategy for ITAB, s.r.o. on the Romanian Markets Koudela, Tomáš ; Šimberová, Iveta (referee) ; Heralecký, Tomáš (advisor) The aim of this thesis is to design a marketing strategy. The first part presents theoretical knowledge of marketing, marketing strategy, competitive analysis and methods of penetration for new markets. In second part is introduced the company and made the analysis of the current situation. Furthermore, this work deals with analysis of the situation and competition on the Romanian markets (searching for potential distributors and their evaluation). On the basis of analysis is proposed appropriate marketing strategies, options of the penetration to the markets and costing. These options are then evaluated and selected the most appropriate. Detailed record
	From closed collections to open stacks Svoboda, Martin ; Kocourek, Pavel ; Kolátor, Jan Slides: PDF Detailed record

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