|
| |
|
|
Marketing Strategy of a Chosen Product on The Example of DuPont
Wojnar, Michal ; Zamykalová, Miroslava (advisor) ; Vacín, Otakar (referee)
The bachelor thesis "Marketing Strategy of a Chosen Product on The Example of DuPont" is aimed at analyzing the marketing strategy and marketing mix of the Elvaloy material which is used in paving segment. The main applied methodology is called situation analysis through which the author compares individual key markets, reviews internal and external conditions of the company and studies the competition. The main objective of the thesis is also to present diminishing differences between industrial and consumer marketing and creation of new hybrid marketing concepts. As a main motive force of this step change is in this case considered globalization and its associated effects.
|
|
| |
|
| |
|
| |
|
|
Car market segmentation
Frinta, David ; Koudelka, Jan (advisor) ; Vávra, Oldřich (referee)
The aim of this thesis was to reveal segments of the car customers in the Czech Republic. Firt section of this thesis contains theoretical informations about market segmentation. The second section is dedicated to an analysis and evaluation of the research, which has been conducted in terms of my thesis. At the and I described the discovered segments and suggested options for their approach.
|
|
|
Market Segmentation
Sobíšek, Lukáš ; Hebák, Petr (advisor) ; Průšová, Petra (referee)
The aim of my thesis is to verify efficiency of different statistical methods in segmentation analysis of marketing data. I decided to carry out my study on the organic food market. The theoretical part defines segmentation from the marketing point of view, followed with statistical insight into this topic. The theory is then applied to marketing study in practical part. Finally, concrete recommendations for organic food marketers, producers and distributors are offered, which could help them to increase their revenues and to acquire a bigger market share.
|
|
|
The Application of Marketing Management in a Chosen Company
Jirák, Stanislav ; Ezrová, Hana (advisor) ; Přibyl, Jaroslav (referee)
Jirák, S.: Dissertation. Jindřichův Hradec : The University of Economics, Prague, Faculty of Management in Jindřichův Hradec 2009. 78 s. Dissertation consulting professor Doc. Ing. Hana Ezrová, CSc.. The work considers using marketing directing in a specific company. Specific resources and solutions are used, and based on them a description and analysis of marketing directing in company LINE, s.r.o. was made. This project is divided into two parts, the first is created as a general frame for the use of marketing directing and the second part is the application part, with definition of company and subsequent analysis of each steps of marketing directing. The conclusion contains recommendations connected with the world financial crisis.
|
|
| |
|
| |
guest ::
