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Analýza a návrh Contact Managementu
Šmehlík, Ivo ; Pour, Jan (advisor)
The main objective of this thesis is to provide the management of a company with a self- contained view on problems associated with the Contact Management as one component of the implementation of Customer Relationship Management (CRM). The thesis is primarily drawn from internet sources in order to obtain the most realistic and accurate view of given problems. The introductory part of this thesis focuses on an analysis of the areas that affect the success of the implementation of Contact Management. It highlights problems with the quality of data in companies, introduces the contributions of business architecture, and the concept of a single customer view within a company. The following part of the thesis focuses on problems involving the integration of data within a company and analyzes the problem areas concerned with the implementation of a uniform integration platform. The main part of the thesis focuses primarily on the return of investment from an application operating Contact Management and also from an active data warehouse as one of the possible solutions for the implementation of Contact Management. The thesis provides a detailed view of the classification of costs and benefits, which is necessary for relevant analysis. Together with a view on the return of investment, the thesis also analyses the design of systems for the management of the active data warehouse. The final part of the thesis focuses on problems with the implementation of householding as one part of Contact Management. This explains a possible way to implement householding within a company. The main contribution of this thesis is, firstly, to develop an overall view of the problems of Contact Management and, secondly, to provide the management of a company with information which is necessary for appropriate decisions about the solution that will radically affect the success of the entire company.
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The cloud computing and virtualization technologies in the enterprise practice
MAURIC, Jakub
This work reports on virtualization and cloud computing technologies. It evaluates their strengths and weaknesses as well as describes the examples of its deployment. The document serves as a concise and comprehensive guide, describing the necessary theory along with the practical use. It is all demonstrated on a real project. The practical part refers to the data environment of the Fire Rescue Service of South Bohemia Region and represents the usage of studied technologies. The analysis also includes project´s financial and technical aspects.
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Investment in real estates as a method how to secure a retirement
Bartošek, Vít ; Radová, Jarmila (advisor) ; Pavelka, František (referee)
This diploma thesis called "Investment in real estates as a method how to secure a retirement" describes in its first part alternative possibilities of saving money for a retirement and briefly mentions pension replacement rates in the Czech Republic and other countries. In the next chapter there are definitions of basic real estate field terms, descriptions of taxes connected with transactions in the realty market and basic valuation method. In the practical part trend of housing development, level of housing and course of realty price are analysed. In the next chapter return on investment in region areas is calculated. The development of a mortgage market is outlined and thus a profitability of investment into flats followed by their rental in selected cities in the Czech Republic is calculated.
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Approaches to determining the value of public services from consumers perspective
Řehák, Tomáš ; Stejskal, Jan
Potřeba hledat úspory ve veřejných rozpočtech staví čím dále větší počet veřejných knihoven před úkol odpovědět na otázku po své užitečnosti. A odpovědět nikoliv ve floskulích či neměřitelných kategoriích. Je třeba odpovídat v korunách, procentech či měsících návratnosti. A je třeba nalézt odpovědi nejen na otázky užitečnosti knihovny jako celku, ale i jednotlivých služeb či jejich okruhů. Městská knihovna v Praze spolu s Univerzitou Pardubice a Univerzitou Matěja Béla v Bánské Bystrici pracují na tříletém projektu, který by měl pomoci nalézt metodiku hodnověrně prováděných výzkumů v této oblasti.
Slides: idr-517_1 -  PDF
Video: idr-517_2 -  MP4
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Tampon Printing Technology and Implementation in Real Enterprise Environment
Medek, Miroslav ; Přibil, Jiří (advisor) ; Kincl, Tomáš (referee)
This bachelor thesis deals with pad printing technology and its following implementation on real business environment in M-print Poděbrady. Theoretical part compares past and future of pad printing technology and shows disassembled pad printing machine. Practical part shows different types of machines used today, purchase conditions, economic indicators of profitability and return on investment. Based on previously mentioned calculations, this thesis will try to find the best solution concerning recommendation of future investments into pad printing technology in M-print Poděbrady.
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Master Data Management, Customer Data Integration and value for business
Rais, Filip ; Novotný, Ota (advisor) ; Slánský, David (referee)
This thesis is focused on Master Data Management (MDM), Customer Data Integration (CDI) area and its main domains. It is also a reference to a various theoretical directions that can be found in this area of expertise. It summarizes main aspects, domains and presents different perspectives to referenced principles. It is an exhaustive background research in area of Master Data Management with emphasis on practical use with references on authors experience and opinions. Secondary focus is directed to the field of business value of Master Data Management initiatives. Thesis presents a thought concept for initiations of MDM project. The reason for such a concept is based on current trend, where companies are struggling to determine actual benefits of MDM initiatives. There is overall accord on the subject of necessity of such initiatives, but the struggle is in area of determining actual measureable impact on company's revenue or profit. Since the MDM initiative is more of an enabling function, rather than direct revenue function, the benefit is less straight forward and therefore harder to determine. This work describes different layers and mapping of business requirements through layers for transparent linkage between enabling functions to revenue generating ones. The emphasis is given to financial benefit calculation, measurability and responsibility of business and IT departments. To underline certain conclusions thesis also presents real world interviews with possible stakeholders of MDM initiative within the company. These representatives were selected as key drivers for such an initiative. Interviews map their recognition of MDM and related terms. It also focus on their reasons and expectations from MDM. The representatives were also selected to equally represent business and IT departments, which presents interesting clash of views and expectations.
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Economic Aspects of Wind Energy Production in the Czech Republic
Mešková, Alena ; Ryvolová, Ivana (advisor) ; Zemplinerová, Alena (referee)
Over the past few years in the Czech Republic has significantly increased the interest in electricity production from renewable sources, wind power plants are no exception. In connection with them, there are several technical and economical issues, some of them deals with this work. The first part focuses on the theoretical framework of the studied area. It includes a historical developments and legislation related to wind energy issues, and the matter of interest groups operating in this area. The second, analytical part deals with the evaluation of economic aspects of wind energy production. How is this resource economically effective as well as regulation of this industry itself is a sensitive issue for many years. Therefore this part focuses on the costs associated with energy production from VTE and their impact on prices for final consumers. Furthermore, there is the analysis of ROI to VTE by regulated and unregulated purchase price of wind energy and there are stated the changes on the market provoked by the existence of regulatory measures in this area.
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Investiční rozhodování v IT a ROI jako prostředek měření přínosů ITSM pro business
Zakharenkava, Sviatlana ; Voříšek, Jiří (advisor) ; Tolar, Jan (referee)
The Diploma Thesis is dealing with questions of investment decision-making in the area of IT and can be a complete guidance on the basic concepts of decision-making on the investment projects, methods of financial evaluation of such projects and the ways of its application in the sphere of IT. It is mainly aimed on the projects dealing with internal processes in IT organizations and optimalization of its management ? IT Service Management (ITSM). The paper deals with existing methodologies and standards applicable to IT Service Management and closely works with the latest library of best practices ITIL V3. The introduction gets the reader into the basics of the IT management, introduces the existent market standards and creates a liaison between the IT and business in questions of investments. The second part pays attention to the principles of ITSM and describes the benefits that can process optimalization bring to the company. The third chapter opens up the IT investment topic and introduces various methodological concepts and models used not only in the classical financial theory, but in the modern management practice as well. It offers a basic overview on the methods of investment project evaluation, e.g. Net Present Value (NPV), The Payback Period Method, The Internal Rate of Return (IRR), The Profitability Index, and the most popular one ? Return on Investment (ROI). The following chapter applies the measure of Return on Investment (ROI) to the projects of ITSM implementation according to ITIL. It shows the basic principles of the method usage, describes its main components and introduces the way of identification and evaluation of the benefits, which those projects bring to the business. Gained knowledge is based on the real practical examples ? several worked-out business cases created for the customers of the Hewlett-Packard Company. The last part of this chapter shortly describes several software tools for building the similar business cases and their own methodology. The last chapter in devoted to the situation on the local and world market and addresses the practical application of the methods of IT projects evaluation in the companies. The conclusion then summarizes important parts and key elements of the paper.
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