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Eating disorders in females
TESKOVÁ, Veronika Michaela
The thesis focuses on the issue of anorexia nervosa and multifactorial influences on the development and course of this disorder in women. Anorexia nervosa is a serious mental illness that is influenced by many factors such as social, familial and psychological. The analysis of these factors is crucial for a deeper understanding of this disorder and a prerequisite for designing adequate comprehensive treatment. This thesis analyses each of these factors and presents therapeutic approaches to anorexia nervosa and ways of treating it. The research is based on semi-structured interviews with open-ended questions with female respondents suffering from anorexia nervosa.
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Proposal for Using Virtual Reality Technology in Marketing of a Company
Šmerda, David ; Herman, Pavel (referee) ; Kaňovská, Lucie (advisor)
This Bachelor Thesis describes the current advent of virtual reality (VR) technology and possible use of this technology in marketing of the company. I will apply this technology to PTÁČEK - velkoobchod a. s. In the first part I will focus on the theory of marketing, marketing communication, marketing trends including virtual reality and psychological aspects in connection with VR. In the second part I will introduce the company PTÁČEK - velkoobchod a. s. And using selected analyzes I will analyze its marketing environment, which I will summarize in the resulting SWOT analysis. The third part contains a proposal to improve the company's marketing through VR technology, it‘s implementation and solution in practice.
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Psychological factors of adolescent girls influencing the performance during tennis match
Juřenová, Denisa ; Vanek, Marián (advisor) ; Drahovzalová, Dominika (referee)
The bachelor's thesis deals with specialized topics, namely possible psychological factors that can affect the development of a tennis match in adolescent amateur tennis players. The work is divided into two parts, theoretical and practical. The part of the theoretical work deals with the general characteristics of tennis, followed by the psyche of tennis players and briefly comments on the development of adolescents and their importance in this thesis. In the second part, ie empirical, the thesis pays attention to its own research, its methodology and the thesis brings the reader closer to the researched sample. The aim of the research is to determine how the player, her parents and the coach perceive tennis and tennis match, as well as what stressors may influence the player's performance and, last but not least, possible factors that can affect the performance of a young amateur tennis player. As basic methods of my qualitative research, I used observation and semi-structured conversation with both players and their parents. For credibility, I backed up the research with my own reflective diary. From the given methods, I found that the important factors that can affect amateur teenage girls include not only physical, such as fitness or physical preconditions for tennis, but mainly psychological,...
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Proposal for Using Virtual Reality Technology in Marketing of a Company
Šmerda, David ; Herman, Pavel (referee) ; Kaňovská, Lucie (advisor)
This Bachelor Thesis describes the current advent of virtual reality (VR) technology and possible use of this technology in marketing of the company. I will apply this technology to PTÁČEK - velkoobchod a. s. In the first part I will focus on the theory of marketing, marketing communication, marketing trends including virtual reality and psychological aspects in connection with VR. In the second part I will introduce the company PTÁČEK - velkoobchod a. s. And using selected analyzes I will analyze its marketing environment, which I will summarize in the resulting SWOT analysis. The third part contains a proposal to improve the company's marketing through VR technology, it‘s implementation and solution in practice.
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Psychological Factors Influencing Efficiency of Cause-related Marketing
Bernátová, Miriama ; Vranka, Marek (advisor) ; Báča, Ladislav (referee)
1 Annotation The bachelor thesis called "Psychological Factors Influencing Efficiency of Cause-related Marketing", deals with selected psychological factors and their effect on credibility of the campaign, the attitude towards the brand and purchase intention, which may have overall influence on efficiency of marketing communication. The thesis consists of two parts - theoretical and practical. Theoretical part includes definition of cause-related marketing, its benefits and typology as well as examples of CRM use. Theoretical part is also focused on psychological factors examined further in the study. Practical part involves the replication of the study, which aim is to examine influence of certain psychological factors on the efficiency of CRM. Chosen psychological factors are the type of the product and the perceived fit between the product and a cause. The results of the research indicate influence on the credibility of the campaign, brand attitude and purchase intention even though the hypotheses of the research were not confirmed.
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Development of creative thinking of individual in the process of cognitive activity
Ilyasova, Vladlena ; Pstružina, Karel (advisor) ; Řepa, Václav (referee)
This thesis is devoted to the development of creative thinking. The main objectives of the work are to identify, define and justify the psychological factors, stages and qualitative characteristics of creative thinking. Show through practical experiments that specially organized cognitive activity leads to the development of creative thinking through the development of its qualitative properties. In my work I analyze in detail the concept of creativity, creative thinking, and cognitive activity in terms of different scientific approaches. One important aspect is the detailed functional analysis of the process of creative thinking and cognitive activity. Cognitive activity in the context of my work is discussed as a functional space for the development of creative thinking. During the practical part by experimental work we confirm the hypothesis that the development of individual qualitative characteristics of creative thinking during a specially organized cognitive activity leads to the overall development of creative thinking. Practical work includes preparation and adaptation of Torrance figural test of creative thinking to identify creative potential, preparation of exercises and tasks for the development of each property of creative thinking, preparing a presentation to familiarize students with concepts: creativity, creative thinking, cognitive activity and the capacity to distinguish psychical phenomena influencing the creative thinking. Creating an appropriate atmosphere for the development of emotionally-positive attitude of students to the process of creative thinking. Ensuring an impact of detected psychological factors through the implementation of certain conditions. Carrying out classes targeted to the development of individual qualitative characteristics of creative thinking in the 5th, 6th and 7th classes of elementary school Janského. By creating a control and experimental groups we provide the ability to track changes in the practical section. After comparing and analyzing the results we can make the conclusion that the specially organized cognitive activity leads to the development of creative thinking. Own contribution of the work lies in the fact that the effect of each identified, evidence-based psychological factor in the development of creative thinking of individual is guaranteed due to creation of certain conditions to initiate and activate this process, while developing each of the four qualitative characteristics of creative thinking takes place gradually. The research results can be used in the practice of educational institutions to create a comprehensive program targeted to develop creative thinking and the implementation of this framework program in the school education process. During writing this thesis we used the following methods: a theoretical analysis of philosophical, psychological and pedagogical literature, examined the practical experience on the subject. Developing creative thinking of individual during cognitive activity was studied using experimental tests of J. Guilford, E.P. Torrance and others. The work consists of two parts. First, more theoretically oriented part, is divided into two chapters. The first chapter deals with definitions of basic terms, describes the process of creative thinking and its stages. The second chapter deals with the revelation of psychological factors and phenomena influencing the process of creative thinking and functional analysis. Second, practically oriented part, deals with the preparation of tests and tasks targeted to the development of individual qualities of creative thinking, practical implementation of research among primary school pupils and analysis of the results.
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Analysis of factors affecting young people in the elections to the Chamber of Deputies of the Czech Republic
Pokorný, Tomáš ; Hudík, Marek (advisor) ; Skopeček, Jan (referee)
This thesis analyzes the factors that influence decisions of young people in elections to the Chamber of Deputies of the Czech Republic. Specifically, it focuses on the citizens of the Czech Republic citizens aged 18 to 28 years. The research is carried out in elections to the House of Commons in 2010. As shown by earlier studies from the United States or European countries (Abramson, 1974; Knoke 1974; Baker, 1978; Inglehart, Norris 1999; Anderson, 2000; C. Baslevent H. Kirmanoglu 2008), for young people are dominant other factors than for older generations in public elections. My goal is to detect the influence of psychological, social and political determinants of the electoral vote and determine what the characteristics of young leftist and rightist voters are. Furthermore this thesis validates some hypotheses, based on various studies (Knoke 1974, Abramson 1974, Thorisdottir et al. 2007). As a method of analyzing the dependence between explained variable and explanatory variables I used multinominal logistic regression to testing hypotheses investigating the influence of parents political orientation, household earnings, and traditionalism to party election. Null hypotheses expecting no influence of these variables were rejected. Alternative hypotheses were confirmed only in certain categories of hypotheses investigating parents political orientation influence to party election.
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