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Product range analysis of Skechers company
Nguyen, Tuan Anh ; Vávra, Oldřich (advisor) ; Kuzmiaková, Zuzana (referee)
This bachelor thesis deals with a topic of product range analysis of the American footwear company Skechers. The first part is theoretical and is devoted to the methods which focus on analyzing the product range and the product mix of the company. The second part is practical and is devoted to the company´s product range itself. With the help of the internal data of Skechers, the author uses the analysis of sales volume and revenues to determine the strong and weak sides of the company´s product range and also suggests the possible solutions for the weaknesses as well as the possibilites for the future development of Skechers mainly in the Czech Republic.
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Launch of the product line on the Czech food market
Langerová, Anna ; Halík, Jaroslav (advisor) ; Kvinta, Zdeněk (referee)
The bachelor thesis focuses on launch of product line on the food market in Czech republic. It mainly focuses on premium line of Dr. Oetker brand which is called Premium Puding. The thesis is divided into three basic chapters. The first part describes the theoretical concepts relating to targeting and positioning, product marketing mix, a new product development and competitive and SWOT analysis. The second chapter dicusses the company itself and concetrates on Premium Puding and its analysis. The last chapter describes the results of analysis and some recommendation.
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Economics and financial leasing companies planning
PÍCHOVÁ, Lucie
Planning is a very important manager work which is necessary for governing and functioning every society. The aim of this diploma paper is to analyse the system of financial plans, define planning of society, whether it is effective and reliable, describe setting short run and long run plans. For these case study was chosen a leasing company which plans on the base of accountancy of international standards, the medium {--} term plan and at that time also the contemporary plan is checked. The medium {--} term plan relates with expenses and profits. The plan is effected by the market share, environment and the market competition. The leasing company planes for three forefronts {--} cars, consumer goods and direct loans. Significant influence on the product, if it is profitable or not, has delinquency, which is the highest in the first year of the repayment. The company creates provisions for delinquent contracts. In the first phase of ratification insurance some products is necessary to be a part of the products. The Planning department and Department of Control are in charge of following forefronts of individual product. Conclude that the leasing company is in its planning and implementation successful. Profitable products of all product forefronts are the result. Cars, with their highest position in the market, are the star of the company. Nonprofitable products are cancelled and there are substituted by other products. Liquidity is not followed much because the company is owned by a multinational company.
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Marketing mix of product line
Záhoříková, Zuzana ; Vávra, Oldřich (advisor) ; Koudelka, Jan (referee)
The dissertation is concerned with the analysis of the marketing mix of the czech cosmetic company Dermacol, in the concrete its products of firming care Enja Body Control Program. The objective is to review present application of marketing instruments and confront it with the opinion of consumers (design of product, comparison of czech anf foreign brands, price level, effectiveness of distribution and comunication etc.).
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Product line analysis of Janus company
Kudrnová, Gabriela ; Vávra, Oldřich (advisor) ; Drábová, Veronika (referee)
The thesis describes a company that distributes laser printers and copy machines. Using the portfolio analysis, I seek for products that should be on offer further and those that should be excluded from the sortiment. The thesis also describes services that serve as a support of the product. At the end the portfolio of this company is compared to portfolios of competing companies.
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