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Marketing Strategy Proposal
Schwarz, Petra ; Schüller, David (referee) ; Chalupský, Vladimír (advisor)
The diploma thesis deals with creating a marketing strategy proposal for company GN s.r.o. with focus on marketing mix. Diploma thesis is divided into theoretical, analytical and part of proposals. The theoretical part will be paid to defining the basic principles making marketing strategy proposal, creating marketing mix, product policy, price policy, distribution policy and communication policy, and market analysis. In the analytical part will be analyses current state of the company. In Part of proposals will be the marketing strategy proposal itself with focus on marketing mix.
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Model of e-commerce
Zavrtálková, Hana ; Trčka, Jiří (referee) ; Dvořák, Jiří (advisor)
In this work I made up a model of an electronic shop for the firm Vinařství Štěpán Maňák. I mean future possible competiton wiles and other barriers over implementation of the e-shop. Further I take to parts all needed steps that re important to think out and do ahead himself programmed business. The firm then herself decide, whether only pre-set e-commece on current pages or choose the other variant, that I prefer. That is to contact me recommended company, that will like cooperate with the firm and creates her wholy new and more attractive pages.
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Marketing Strategy Proposal
Schwarz, Petra ; Schüller, David (referee) ; Chalupský, Vladimír (advisor)
The diploma thesis deals with creating a marketing strategy proposal for company GN s.r.o. with focus on marketing mix. Diploma thesis is divided into theoretical, analytical and part of proposals. The theoretical part will be paid to defining the basic principles making marketing strategy proposal, creating marketing mix, product policy, price policy, distribution policy and communication policy, and market analysis. In the analytical part will be analyses current state of the company. In Part of proposals will be the marketing strategy proposal itself with focus on marketing mix.
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Business Plan: Beauty studio
Svobodová, Martina ; Lešetický, Ondřej (advisor) ; Dvořák, Jiří (referee)
The aim of the thesis is to prove whether is this business plan a feasible project or not. Based on the conclusion the entrepreneur will decide to go for the realization or not. The subject of the thesis is a beauty studio with already certain amount of current clients however still with substantial space for improvement. To reach better profitability there are calculations, analysis and set up of a new strategy carried out.
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Model of e-commerce
Zavrtálková, Hana ; Trčka, Jiří (referee) ; Dvořák, Jiří (advisor)
In this work I made up a model of an electronic shop for the firm Vinařství Štěpán Maňák. I mean future possible competiton wiles and other barriers over implementation of the e-shop. Further I take to parts all needed steps that re important to think out and do ahead himself programmed business. The firm then herself decide, whether only pre-set e-commece on current pages or choose the other variant, that I prefer. That is to contact me recommended company, that will like cooperate with the firm and creates her wholy new and more attractive pages.
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Cost calculation and pricing in selected company
LUKŠOVÁ, Veronika
This diploma thesis deals with analysis of costing system and a way of creating pricing methods in selected company. The first part of my diploma's thesis is based on theoretical pieces of knowledge about calculations and prices. The second part is concentrated on the selected company. The analysis was performed in the company STAVING Studena, spol. s r.o. where individual calculations are designed according to customer's requests. In my bachelor´s thesis the system of price calculation is shown on concrete examples.
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The Strategy of the Entrance of UJP PRAHA a.s. company into the Foreign Markets
Klocová, Klára ; Gullová, Soňa (advisor) ; Klosová, Anna (referee)
The topic of this thesis is the commercial strategy of the company UJP PRAHA a.s. for trading in foreign markets, or possibly for entering new markets. The thesis generally deals with the company's commercial policy including the analysis of competitors, the list of methods of the products selling and promotion and also the brief overview of market needs. Another part of the thesis contains the analysis of sales opportunities showing the most perspective territories for trading. Finally it concludes with a proposition of concrete recommendations leading to the sales increase and the future position of the company in the world markets.
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Comparison of OEZ company strategy before and after takeover by Siemens
Faltusová, Ludmila ; Zamykalová, Miroslava (advisor) ; Vlčková, Magdalena (referee)
This thesis mainly deals with comparison of OEZ company strategy before and after the takeover by concern Siemens. Theoretical knowledge is interconnected with practice within the company. After the thorough introduction of both companies I deal with takeover itself and with motives, which resulted in the acquisition. In the next part, every particular policy of marketing mix is described and compared. In the last chapter, SWOT analyses are worked out and by their comparison I can evaluate the situation, in which the company was before the takeover and in which the company is now. The main contribution is the evaluation considering the described fields and also the general evaluation by SWOT analyses.
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