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Linguistic Analysis of a Pre-Election Campaign
Škeřík, Martin ; Holanová, Radka (advisor) ; Šmejkalová, Martina (referee)
This bachelor thesis is focused on a linguistic analysis of the pre-election campaign during the 2021 parliamentary elections in Czechia. The aim of this thesis is to demonstrate which persuasive techniques were employed in specific pre-election campaigns. The analysis itself is based on the principles used by both commercial and political advertising with the main focus being on persuasive means and negative political advertisement. Such means are used by the elections participants in order to attract the attention of a potential voter and to secure their vote and long-time support. The analysed material was obtained in both printed and electronic form. It is divided by genre into further categories, those being election programmes, pre-election newspapers, letters to the voters, billboards and posters and finally internet platforms and social media. Based on the analysis, we found that among the most used persuasive means were imperatives, exclamatory and appealing sentences. The election participants also frequently employed questions which are used to simulate direct contact with the recipient. Metaphors, similes, epithets, hyperboles and phrasemes were also often used. A frequent persuasive technique was also the repeating of slogans and phrases, most political parties have also employed some...
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Marketingová komunikace vybraných politických stran v ČR v době předvolební kampaně
MIKOTA, Tomáš
The thesis deals with an analysis of marketing communication in a pre-elected campaign. The objective of the thesis is to map strategies and trends in marketing communication used by the political parties and groups which are resear-ched in the spheres of advertising, marketing mix, sales support, targeting, public relations, direct marketing, online communication, event marketing and personal sales as necessary entries for finding out trends in pre-elected practi-ses. The work applies the methods of scientific research such as a questionnaire survey and analyses. The publicly available information sources are also used to get more information. All the findings result into suggestions about changes in marketing communication strategies for better results in the next pre-election campaign.
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The new political movements in municipal elections to Prague City Assembly in 2014
Kušková, Klára ; Vymětal, Petr (advisor) ; Husák, Jan (referee)
This bachelor thesis deals with new political movements, which ran for Prague City Assembly in the municipal elections in 2014. The aim of this work is to find out whether citizens would prefer the new political movements or stayed with the traditional parties. The goal of work is accomplished on the basis of an analysis of pre-election campaigns and closer examination of electoral programs. The thesis also focuses on the factors that influenced the election results, especially in the movement ANO 2011 and Pro Prahu. Part of the work also deals with the theoretical part, which are mainly defined political movements, political marketing, capital city of Prague and its institutions.
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Media Reflection of the Elections to the European Parliament
Trávníčková, Karolína ; Mikeš, Jiří (advisor) ; Kultová, Dana (referee)
In 2014 the Czech republic celebrated 10th anniversary of accession to the European Union and the third elections to the European Parliament took place. It is these elections and especially the pre-election campaigns this diploma thesis focuses on. Its main goal is to analyze these pre-election campaigns, evaluate whether they were effective and whether media choices in them were influential to the election results.
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