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Marketing analysis of advertising advertised on pornographic websites
Trpkoš, Jan ; Koblovský, Petr (advisor) ; Houdek, Petr (referee)
This bachelor thesis deals with the analysis of marketing communication on pornographic websites. The thesis is divided into two parts - theoretical and research. The theoretical part explains the concept of pornography, outlines its issues and the requisites of advertising advertised on pornographic sites. In the practical part, a quantitative method of data collection is first carried out and then the individual specifications of advertising on pornographic sites are examined using a qualitative interview method. The data obtained show that the ads follow the classical structure of advertising communication, but due to the environment in which they occur they are absolutely different in quality and content.
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Everyday Aesthetics and Urban Environment
KAHOUN, Jakub
This thesis aims to find potential conjunctions of environmental aesthetics and sociological urban criticism. The first chapter is concerned with certain theoretical problems of environments and various conceptions of the aesthetical. The overview of the anglophone tradition of aesthetics of environment based on aesthetic theory of nature is confrontated with theoreticians inspired by phenomenology and pragmatism. The main objective of this thesis is the theoretical inclusion of everyday urban experience and then the creation of prerequisities to describe and evaluate this environment. The necessity to reflect the different attitudes of producers and percievers is already occuring during the first chapter. The following part is dealing with diverse examples of alienation, manipulation and violence, which specially designed city environments perform on certain groups of inhabitants. This chapter also examines the selection of the targets of violence, typology of environments, strategies and motivations of the ordering party of such designed environments. The perspective is turned around in the last chapter, when the city environments are described from the viewpoint of a consumer, a pedestrian or a reader. The city is comprehended as an authoritative structure of opportunities, which can be nonetheless be seized creatively in various practices. These practices are considered as somehow subverting or microsubverting the structuring authority.
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Legal regulation of unfair competition in English and Czech law
Janhuba, Martin ; Patěk, Daniel (advisor) ; Horáček, Tomáš (referee)
Resumé v anglickém jazyce This thesis is focused on the legal regulation of unfair competition, unfair commercial practices and on the misleading and unlawful comparative advertisement. The legal regulation was a subject of the major changes under the influence of European union's regulation. The thesis' aim is to analyse and describe the regulation, bring it closer and by using of the partial comparisons contemplate it with the Czech legal arrangements. The structure of the thesis is divided into the introduction, three consecutive chapters and final summary. The introduction chapter is mainly focused on the European's legal regulation version of Unfair Commercial Practices Directive and Misleading and Comparative Advertising Directive. Chapter is focused on consumer protection in English legal regulation prior to implementing of the new European law and further to the form of such implementing and harmonisation. Thesis' task to interpret the main legal regulations' fundamental alterations, which acts as starting basis for the part as follows. The crucial part is listed in the second part, which is divided into the two subchapters. The subchapters follows the directives legal regulation structure. The more extensive subchapter deals with the unfair commercial practices and its task is to interpret the...
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Techn(olog)ical Revolution in Education: Practices and Attitudes of Ninth Grade Pupils to Education and Autodidacticism within the Reforming System of Education
Růžička, Jakub ; Remr, Jiří (advisor) ; Buchtík, Martin (referee)
Jakub Růžička Techn(olog)ická revoluce ve vzdělávání: zvyklosti a postoje žáků devátých tříd ZŠ ke studiu a samostudiu uvnitř reformujícího se školství Bakalářská práce Abstract The impossibility of mastering the entire existing knowledge of humankind, which means entire knowledge that has been produced up to know, by independent and individual human being, and also the development and massive expansion of computer technologies and the Internet, imply the necessity of rethinking current educational practices. Despite that, implementing new means of education, progressive didactic methods and crossing the boundaries of study and self-study, is being obstructed by institutional conventional educational system and related methods. Even thought the system responds to the transformation of the labour market, it does not put the main emphasis on information technologies, which are great facilitators in achieving these goals. The ongoing reform of the Czech educational system has the spirit of broader European reforms. This dissertation is concerned with description of the current trend, implementation of new educational methods and associated stances and attitudes of ninth grade pupils, who are one of the first generation in the Czech Republic which has been affected by the revolution in IT and by the above...
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