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Information system for sale support
Štupák, Branislav ; Holek, Radovan (referee) ; Macho, Tomáš (advisor)
The diploma thesis deals with design and implementation of the information system for sale support. In the first part of the thesis is done market analysis and described legislative requirements. These theoretical findings are further applied in the design part of the system. System is designed in spirit of good user experience(UX). Application is created with offline-first approach by React Native framework for cross-platform development of mobile applications. Synchronization between end point devices is done by CouchDB database system.
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In-store marketing targeted at children
Křivánková, Barbora ; Rosenfeldová, Jana (advisor) ; Moravcová, Hana (referee)
The bachelor's thesis focuses on the topic of in-store marketing targeted at children and how they perceive this communication. The theoretical part describes its principles and possible adaptations of its elements to children shoppers. It also discusses the development of children themselves and their social and cognitive abilities. It also addresses legislative restrictions and ethical aspects. The research part subsequently investigates how children aged 8-17 perceive marketing at the point of sale. The results of the quantitative questionnaire show that children's perception is relatively complex from the age of 8. There are only minimal and insignificant differences between the youngest and oldest children. The conclusions of the thesis can serve as a basis for further research and as a foundation for creating ethical rules and principles of in-store marketing.
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Functional and emotional impulses during shopping at the point of sale
Šteflová, Aneta ; Jesenský, Daniel (advisor) ; Koudelková, Petra (referee)
The Bachelor's thesis entitled "Functional and emotional impulses during shopping at the point of sale" addresses the description of buying impulses in a retail store. It illustrates those marketing possibilities for application of impulses in communication of non-chocolate sweets at the point of sale in hypermarkets. The first theoretical part defines shopping at the point of sale, its terminology, provides information about impulsive shopping and analyse particular buying impulses and possibilities of their usage. In the second part of the theses, theoretical knowledge is used from the first part to describe in-store marketing communication tools employed by different brands of non- chocolate category at the point of sale of Czech hypermarkets. Information about buying impulses is gained from literature and on-line sources. Information about POP communication tools in hypermarkets comes from my own observation and from analytic discussion of impulses' usage with materials gathered from the theoretical part. The main focus is on description of the current situation in application of POP communication tools, especially buying impulses used in communication of sweets with customers at the point of sale.
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In-Store Marketing of Bageterie Boulevard in the Second Half of the Year 2012 Accenting the Linguistic Component of Communication
Machová, Tereza ; Klabíková Rábová, Tereza (advisor) ; Hejlová, Denisa (referee)
This bachelor thesis describes in-store marketing activities of the czech fast food restaurant chain Bageterie Boulevard. It highlights linguistic aspects of these activities. The thesis deals with a description of used in-store marketing tools during 2014 and the first quarter of 2015 in three chosen Bageterie Boulevard restaurants in Prague. After a short introduction of the company a first part introduces a reader to the problematics of in-store marketing and the problematics of advertising texts. It chooses specific tools and instruments and also sets a theoretic framework for a further description in a second part of the thesis. It looks for basic specifics of fast food restaurants in-store marketing. The second part of the thesis includes a descriptive analysis of chosen aspects itself. It describes a presence and a form of both long and short-term in-store marketing instruments and also written and spoken messages in visible parts of point of sale. Within verbal communication it highlights interesting linguistic components. The thesis also notices differences in store atmosphere within the chosen restaurants.
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The Use of gamification in the Field of In-store Marketing Communication
Indrová, Anna ; Jesenský, Daniel (advisor) ; Vranka, Marek (referee)
This thesis focuses on the use of gamification in in-store marketing communication. Gamification, as a phenomenon of implementing game mechanics and principles in a non- gaming environment, is currently one of the fastest growing trends in marketing and is used across its different fields. This thesis focuses on the direct application of gamification and game mechanics at the point of sale, where it has the potential to engage customers, establish relationships and thus help brands to meet their marketing goals. The aim of the first part is to define the terms needed, define gamification itself as a part of game theories and game context. Also, to collect scientific data, researches and available information on gamification as an in- store marketing tool, which will be used as a basis to construct a strategy for proper implementation of gamification at the point of sale. The second part of the thesis serves several case studies, mapping implementation of gamification at the point of sale, which are subsequently evaluated on the basis of concepts and criteria defined in the first part of the thesis.
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Information system for sale support
Štupák, Branislav ; Holek, Radovan (referee) ; Macho, Tomáš (advisor)
The diploma thesis deals with design and implementation of the information system for sale support. In the first part of the thesis is done market analysis and described legislative requirements. These theoretical findings are further applied in the design part of the system. System is designed in spirit of good user experience(UX). Application is created with offline-first approach by React Native framework for cross-platform development of mobile applications. Synchronization between end point devices is done by CouchDB database system.
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Functional and emotional impulses during shopping at the point of sale
Šteflová, Aneta ; Jesenský, Daniel (advisor) ; Koudelková, Petra (referee)
The Bachelor's thesis entitled "Functional and emotional impulses during shopping at the point of sale" addresses the description of buying impulses in a retail store. It illustrates those marketing possibilities for application of impulses in communication of non-chocolate sweets at the point of sale in hypermarkets. The first theoretical part defines shopping at the point of sale, its terminology, provides information about impulsive shopping and analyse particular buying impulses and possibilities of their usage. In the second part of the theses, theoretical knowledge is used from the first part to describe in-store marketing communication tools employed by different brands of non- chocolate category at the point of sale of Czech hypermarkets. Information about buying impulses is gained from literature and on-line sources. Information about POP communication tools in hypermarkets comes from my own observation and from analytic discussion of impulses' usage with materials gathered from the theoretical part. The main focus is on description of the current situation in application of POP communication tools, especially buying impulses used in communication of sweets with customers at the point of sale.
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In-Store Marketing of Bageterie Boulevard in the Second Half of the Year 2012 Accenting the Linguistic Component of Communication
Machová, Tereza ; Klabíková Rábová, Tereza (advisor) ; Hejlová, Denisa (referee)
This bachelor thesis describes in-store marketing activities of the czech fast food restaurant chain Bageterie Boulevard. It highlights linguistic aspects of these activities. The thesis deals with a description of used in-store marketing tools during 2014 and the first quarter of 2015 in three chosen Bageterie Boulevard restaurants in Prague. After a short introduction of the company a first part introduces a reader to the problematics of in-store marketing and the problematics of advertising texts. It chooses specific tools and instruments and also sets a theoretic framework for a further description in a second part of the thesis. It looks for basic specifics of fast food restaurants in-store marketing. The second part of the thesis includes a descriptive analysis of chosen aspects itself. It describes a presence and a form of both long and short-term in-store marketing instruments and also written and spoken messages in visible parts of point of sale. Within verbal communication it highlights interesting linguistic components. The thesis also notices differences in store atmosphere within the chosen restaurants.
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Semiotics of point of sale and product merchandising
Plecitá, Michaela ; Kladný, Tomáš (advisor) ; Poštulka, Filip (referee)
The diploma thesis Semiotics of point of sale and product merchandising focuses on studying space as a semiotic phenomenon. Space here will be analyzed in terms of key concepts, such as orientation and identification. The diploma thesis will be based on a comparison of different spaces for consumption, where the space will be perceived as artificial place, whose position is changing according to the development of society. The main theme of diploma thesis will be arrangement of the space, that means idea how the people in the area of shopping centers are moving in parallel with the city. Shopping center will be the target of my interest, where I will analyze behavior of man depending on the point, which I will lay out in the shopping center. The aim of the thesis is to find out influences of buyer's behavior, what techniques are used in the point of sale and how brand builds his position. The research method will be semiotic analysis.
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Software for Online Record of Sales
Nguyen, Viet Bach ; Vojíř, Stanislav (advisor) ; Smutný, Zdeněk (referee)
One of the key elements of retail facilities is a cash register system because it optimizes the checkout process. Even though retail firms usually present a conservative behavior towards innovations, they still need both human resources and high-quality machines to help maintain the smoothness of daily processes, especially with cash registers and POS systems since they carry out the most crucial process in the whole establishment. Law and regulations are also an issue that firms must deal with. Most of cash registers and POS systems in the Czech Republic are to be deemed useless due to the introduction of the new Act of Online Record of Sales. This means that old machines and systems will have to be replaced by newer ones. The goal of this thesis is to design and implement a solution for retail firms to cope with legal requirements of the regulation. To achieve this goal, the thesis first deals with the requirement analysis of POS systems. It also provides a detailed analysis among significant features of the statutory regulation while describing the fundamentals of that regulation. A design of a POS system is then proposed based on gathered information. Its implementation is then carried out using the web as its platform. The POS system implements a client-server model using some of the newest and most popular JavaScript web technologies including jQuery, Express framework, Node.js and MongoDB database system. The output of this work is an on-line application which provides many important features to support retail businesses and thus can become a convenient and beneficial solution for entrepreneurs.
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