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The development of the export policy of the Czech Republic
Dolejší, Martin ; Čajka, Radek (advisor) ; Bolotov, Ilya (referee)
The topic of the thesis is concentrated on the export policies of the Czech Republic and its governmental institutions that have implemented these policies. The thesis deals with this issue since 1918 to the present, with the focus on the last 10 years. The aim of the thesis is to compare given policies and analyze policies' impacts on Czech export. The policies are scored by chosen indicators that evaluate the effects on whole Czech economy as well.
Economic diplomacy in the new millenium and implications for the Czech Republic
Krčál, Adam ; Zamykalová, Miroslava (advisor) ; Veselý, Zdeněk (referee) ; Štouračová, Judita (referee)
The dissertation thesis focused on a topical issue of the economic diplomacy, its role in the current economic discourse and its implication for the Czech Republic. The main contribution of the thesis can be seen in linking traditional economic issues, such as external economic relations balance with political issues, for example the governance of economic diplomacy on the national level. Being placed between economics and politics is a typical feature for the economic diplomacy. The thesis analysed various aspects of economic diplomacy, predominantly the export promotion and foreign direct investments. The Czech economic diplomacy has a big potential for further development. The Czech entrepreneurs are quite successful on foreign markets, both in the developed countries and in the third World. If the identified weaknesses were eliminated and some improvement measures were adopted, the positive impact on the economy and the business environment will arrive soon. The economic diplomacy plays an important role in the open economy, which is also the case of the Czech Republic. It also hugely affects the external economic balance of the country. The thesis also showed that the governance of the Czech economic diplomacy suffers from major deficiencies, particularly in terms of the distribution of powers and responsibilities. This hinders an efficient functioning of the state system of export promotion. In addition, the state support is not targeted enough at the sector of SMEs that needs the most support. The level of awareness about the public services provided is low. On the other hand, the findings showed that another important element of the economic diplomacy, the state support of foreign direct investments is very instrumental in the competitiveness of the economy and thus substantively contributes to the economic growth. The comparative analysis of the governance systems in Germany, Austria, Finland and France revealed that although the Czech system of economic diplomacy governance is similar to a certain extent to the analysed countries, there are still some issues to deal with that negatively affects the efficiency. There are a number of suggestions for further improvement provided in the thesis that can be used by the policy makers.
The comparison of export policy in the Czech Republic and Finland
Kašná, Jana ; Müllerová, Františka (advisor) ; Sváta, Zdeněk (referee)
This Master thesis' aim is to compare the export policy in the Czech Republic and Finland. The foreign trade of the Czech Republic and Finland is analyzed in the first chapter with respect to the territorial and commodity structure. The second chapter deals with the export policy of the Czech Republic, its development, conceptual solution and institutional background. The third part describes the export policy in Finland. Both policies are compared in the fourth chapter based on their defined goals, priorities and tools that are being used. The final part of this chapter analyses the export promotion from the Czech and Finnish SME's point of view.
Analysis of export support through ECAs in the world and in the Czech Republic
Vašíčková, Lucie ; Jílek, Josef (advisor) ; Štekláč, Jiří (referee)
The aim of the diploma thesis is to create a comprehensive description of the ECAs, to describe the way of working and the risks that the agency must take. ECAs have long history and are influenced by the many events that contribute to the current form of ECA. The last major event that affected the meaning of the ECA is the recent financial and economic crisis, thanks to which the agency gained an even stronger position than before. In the theoretical part of the diploma thesis will be summarized information about export credit agencies gained from existing bibliography. There will be described various models of ECA, the types of provided services and the risks which are connected with process of granting loans in this part. The analytical part will be focused on a detailed description of the selected export credit agencies. There will be analyzed their way of working, structure, types of products and the impact of the aid. In the conclusion, a comparison is made of selected ECAs using selected indicators. There will be summary of results gained from analysis in the conclusion of the thesis.
Nation branding rozvojových zemí
Sendrea, Veronica ; Pavlík, Petr (advisor) ; De Castro, Tereza (referee)
This Master's thesis focuses on nation branding in developing countries. Nation branding is an emerging discipline that aims to build and improve a nation's image through the application of marketing techniques. The aim of the thesis is to contextualize the nation branding of developing countries within the broader framework of the theory and practice of nation branding and development studies. The thesis is structured into three chapters. The first chapter offers an introduction into the theory and practice of nation branding and the critique attached to it. The second chapter then looks at how nation branding fits into the wider context of development studies, and the scale of its relevance for developing countries with a special focus on its application for export, FDI and tourism promotion and its significance in development co-operation. The last chapter is dedicated to case studies of application of nation branding in two developing countries: Uruguay and Thailand. The conclusion sums up the results.
Analysis of the forms and instruments of export promotion policy of the Czech Republic in comparison with the selected EU country
Salga, Jan ; Plchová, Božena (advisor) ; Nigrinová, Lenka (referee)
For the creation of the foreign trade relations, and in particular for the development of export is a key position of the State expressed in its export promotion policy. This diploma thesis deals with the comparison of the export promotion policy of the Czech Republic with the selected EU country - Austria, which is in many ways comparable to the Czech Republic. Subject of comparison is the export performance of the Czech Republic and Austria, the conceptual framework of both export promotion policies, their institutional arrangement and export promoting financial and non-financial services.
Institutional support of Czech exporters on strategic markets
Hávová, Lenka ; Plchová, Božena (advisor) ; Müllerová, Františka (referee)
The diploma thesis focuses on institutional structure of trade promotion in the Czech Republic and highlights the activities of particular trade promotion agencies on strategic markets - China and Brazil. The thesis contains also detailed description of EU Common Commercial Policy and how it influences the trade policy-making in the Czech Republic. The part of the thesis analyses the international trade of the Czech Republic, including the territorial and commodity structure with subsequent in-depth focus on international trade between the Czech Republic and China/Brazil.
Comparison of Export Support Systems in Austria and the Czech Republic
Zbranková, Lenka ; Král, Petr (advisor) ; Vokáč, Matěj (referee)
This master's thesis deals with the comparison of export support systems in the Czech Republic and Austria. In the first chapter, the terms "export support" and "export credit agencies" are defined and instruments of export supporting policies as well as their positive and negative aspects are listed and EU regulation and policies in this field are briefly described. A short description of the Czech Republic and Austria follows. Special attention is paid to the following analysis of export strategies and export credit agencies in both economies. This descriptive theoretical part is complemented by a practical case study carried out in cooperation with TOSHULIN, a.s. -- a successful producer and exporter of machinery. Both systems of export support are evaluated from the point of view of the company's sales department. The thesis concludes with an evaluation of the topic, a comparison of the effectiveness of both export support systems, and the author's suggestions for potential innovation and improvement in this area.
The system of export promotion in Germany
Zemlák, Radek ; Král, Petr (advisor) ; Vokáč, Matěj (referee)
The bachelor thesis is focused on the system of export promotion in Germany. The aim of this thesis is to describe and analyse the organizations which are involved in promotion of German exporters. Describe and analyse German exports, its evolution in time, the commodity and territorial structure. The first chapter focuses on the theoretical tools of export promotion. The second part of the thesis explains the development and structure of German exports. The third chapter focuses on institutions in Germany, which are involved in promoting exports. The final section contains the financing of exports.
Economic diplomacy of Spain-comparision with Czech republic
Půlpánová, Karolína ; Gullová, Soňa (advisor) ; Müllerová, Františka (referee)
This bachelor thesis focuses on the comparison of economic diplomacy in Spain and Czech Republic. This thesis is based on the theoretical definition of the concept of economic diplomacy and proposes solutions on how Czech Republic could learn from the implementation of Spanish economic diplomacy. The aim is to compare these two economic diplomacies and point out the main differences. First part of this thesis is focused on the basic concepts of economic diplomacy, its origin and main contributors. Second part deals with the analysis of Czech economic diplomacy, especially with export and foreign direct investments. Third part characterizes the same indicators in Spain. In conclusion, on the basis of evaluated data, corresponding recommendations and possible changes are proposed.

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