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Marketing Research Focused on Student Entrepreneurship and Knowledge of Innovation Agency
Brázdová, Michaela ; ,, Petra Chovancova (referee) ; Šimberová, Iveta (advisor)
The diploma thesis deals with marketing research focused on students' entrepreneurship and knowledge of the selected innovation agency, the South Moravian Innovation Centre. The theoretical part defines the key concepts for the thesis, which are entrepreneurship, innovation, marketing trends, marketing research and presents related research already conducted. The analytical part introduces the Innovation Agency and analyses the current state of the organisation. Furthermore, marketing research and analysis of the obtained data is carried out. Based on the results of the questionnaire survey and interviews, the thesis concludes by proposing measures to improve the current state of the innovation agency.
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Marketing Research Focused on Student Entrepreneurship and Knowledge of Innovation Agency
Brázdová, Michaela ; ,, Petra Chovancova (referee) ; Šimberová, Iveta (advisor)
The diploma thesis deals with marketing research focused on students' entrepreneurship and knowledge of the selected innovation agency, the South Moravian Innovation Centre. The theoretical part defines the key concepts for the thesis, which are entrepreneurship, innovation, marketing trends, marketing research and presents related research already conducted. The analytical part introduces the Innovation Agency and analyses the current state of the organisation. Furthermore, marketing research and analysis of the obtained data is carried out. Based on the results of the questionnaire survey and interviews, the thesis concludes by proposing measures to improve the current state of the innovation agency.
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Entrepreneurship education at secondary vocational schools
Homolová, Kateřina ; Krpálková Krelová, Katarína (advisor) ; Langer, Tomáš (referee)
This diploma thesis is focused on an enterprise education. There are theoretical outcomes of the particular issue included in the first part of the thesis. This part deals with a basic terminology definition as well as with an explanation of the meaning of an enterprise education and subjects that deal with its development. The first part of the thesis also deals with current enterprise education projects that are being in progress not only in the Czech Republic but also all over the European Union and international organizations. The goal of the empirical part is to analyze a particular educational program and to evaluate up to which level an enterprise issue in general is included. Another aim is to get to know the students attitude towards the enterprise and to check their knowledge about the business skill. For this purpose a didactic test had been created according to an educational program. This test has proven that the business knowledge level is not satisfying. Therefore, the aim of this part is also to design a recommendation of possible modification to improve the educational process that would lead students to a bigger interest in the issue of business, to be more independent, active and creative.
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Implementing entrepreneurship education into the system of education
Hofman, Václav ; Krpálek, Pavel (advisor) ; Asztalos, Ondřej (referee) ; Malach, Josef (referee)
This thesis on the ways of implementation of entrepreneurship education in the Czech business school system describes entrepreneurship and education as two such extraordinary opportunities that need to be leveraged and interconnected if we are to develop the human capital required for building the societies of the future. It sees the entrepreneurship education as the engine fuelling innovation, employment generation and economic growth. The thesis consolidates existing knowledge and good practices in entrepreneurship education around the area that covers the lifelong learning process, starting with youth individuals. It searches for the effective goals of Czech educational system that prepare the current and future generations of entrepreneurs, workers, teachers, managers and individuals with the skills needed to succeed and help others. The research on entrepreneurship and entrepreneurial skills is provided. The core methodology components contain observation, questionnaire survey, school documentation analysis, personal managed conversation and statistical interpretation using the method of T-test. The thesis consolidates sharing and development of innovative new tools, approaches and delivery methods suitable for entrepreneurship courses. Achieving the EU goals, it also urges didactic action and provides recommendations to teachers, government, school management and universities on the development and delivery of effective education programmes for entrepreneurship. Finally, the thesis forms the objectives of entrepreneurship education as a critical component for addressing the global challenges of the 21st century. They should be clear from the start and outcomes should be measured to ensure that the intended results are being delivered.
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Business tasks at universities
Malček, Michal ; Chlapek, Dušan (advisor) ; Kahoun, Jindřich (referee)
Thesis goes through the system and the economic aspects of mutual influences between universities and business environment to the usability of student knowledge in the real corporate environment. The most important part of the theory chapter is a description and evaluation of the various forms of cooperation between students, academics and business. Then there is a follow-up discussion about the role of web technologies in the process of cooperation of these entities. On this basis, the next chapter continues with the interpretation of calculations of economic data, outputs from own surveys and also the interpretation of the findings of several external analysis. The main objective of analytical chapter is to at least particularly reveal and evaluate market opportunities in the mediation of selected forms of cooperation. The final part of the work is a response to identified opportunities in form of the project concept.
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