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Marketing Communication in Pharmaceutical Industry
Jirků, Jitka ; Lešetický, Ondřej (advisor) ; Hodek, Jiří (referee)
The object of this thesis is to give a self-contained theoretical basis for understanding of the specifics of the communication in marketing of pharmaceutical companies. To formulate a marked differences in this field and to summarize the main acquired information towards the plan of optimal marketing communication for pharmaceutical companies.
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Implementation Business intelligence solution in enterprise
Černý, Lukáš ; Slánský, David (advisor) ; Pour, Jan (referee)
Since 1989, there rose many branches. One of them the company grounds with their work scope as ICT services, ICT trainings and system development. The households had started to use in huge the PCs and round 1992 joined WEB. The companies did start to ask for applications which would have been able to be in connection with the other branch offices and had been looking for such solutions that would have brought the new added value. There had been rising new bank systems, telecommunication, insurance, energy, industrial systems and the like. Today, we are dating 2011 and it is more than 20 year; and the systems are still in use. Therefore it is unavoidable to store all the data to be used further and based on the data to create competitive environment. Every company has got its own department assuring data storage, data analysis and reporting the results to the top management. In past the data was used to process decision streamline, and thus remedy the key branches. Hence a new line of business came up focused on data processing, the new technology standards conception, new storage data types etc. The new fundamental term was formed -- Business Intelligence. The subject of the diploma paper is Business Intelligence Solution in enterprise scoped to the process design, development, data purity and project management in pharmacy. There are mentioned the base components of Business Intelligence Solution, technology and meritorious aspect of design. Integral part of this work is description of pharmacy problematic and project management.
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Mystery shopping and its use in pharmacy
Klusáčková, Jana ; Vávra, Oldřich (advisor) ; Šojdel, Václav (referee)
This diploma thesis deals with a research method that is called mystery shopping. The objective is to introduce of this method, its application in practice, interpretation of results and subsequent proposal of recommendations. Marketing research and the main parts of the research process are in diploma thesis defined. A conception mystery shopper, mystery story are also explained and phases of imaginary shopping are taken to part. The application part is realized through mystery shopping in 42 pharmacy in Prague. The study observes the four chain pharmacy Phramaland, Dr. Max, Lloyds a and Schlecker and focuses on their approach to potential customers and evaluation of quality sales. Recommendations for pharmacy are given according to the analysed results. The closure summarizes the important findings of the thesis.
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Pharmacy accounting and the impact of regulatory fees on the running of small companies
BOBKOVÁ, Martina
Sales of pharmaceuticals in today's consumer society is very widespread. Pharmacies must be able to satisfy all types of customers, and must manage that they are always well stocked and ready for any demand. In the last two years is operation of pharmacies significantly affected by the introduction of regulatory fees. Actual enactment of the fees would certainly not attracted so much attention. The main problem is the payment of regulatory fees by regional pharmacies, which are subsidized by region. Private pharmacies can not compete that conduct and they are facing a difficult competitive position. In the theoretical part I was dealing with explanations of accounting terms definition relating to pharmacy accounting, as well as accounting itself. I described standard accounting practices. I mentioned a ways to calculate the Company's liquidity and stock turnover, and what these indicators reflect. Then I tried to describe the issue of regulatory fees. In the practical part I have analyzed the complex pharmacy accounting. I described the various ways and methods of accounting for fixed assets, stocks, short-term investments, clearing relationships, and use the account of an individual entrepreneur. My main goal was to capture the specifics which appear in the pharmacy accounting. These specifics related to particular stocks. As a partial target I've done calculations showing the liquidity of the pharmacy and stock turnover. These indicators I subsequently evaluated in the tables and I tried to analyze other factors that affect liquidity and stock turnover. In the next target I analyzed the financial impact of the regulatory fees payment on other private pharmacies. I tried to retrace the events that occurred in the Czech judiciary which were related to the disputes of private pharmacies and regions in the issue of these fees.
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Accounting of chemist
BOBKOVÁ, Martina
Pharmaceuticals retail is in current consumer society highly spread. Chemists have to possess large quantity of assortment. The main target of my work was identify how large quantity of drug assortment affects accounting of accounting entity and also overall liquidity of a pharmacy. In the teoretical part I was dealing with determination of stock definition and stores accounts. I described standard process of supply acounting and certain specifics, which can be link up with stock. I stated methods of solidity calculation and stock turnovers and meanings of these indicators. In the practical part I analyzed the real stock accounting in the pharmacy. I described individual stages of stock taking, which are related with stock and evaluated stocktaking differences. Than I was dealing with stock pricing methods and supplies, which are influencing purchase prices of individual goods. I tried to highlight specifics which are linked up with drugs such as selling price setting according to VZP codebooks. In the end I calculated pharmacy liquidity and stock turnovers. I interpreted my results at tables and than I tried to analyze others factors which are influencing liquidity and stock turnovers.
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Financial analysis of enterprises engaged in retail trade in pharmaceutical products (pharmacies)
Vykoukal, Jan ; Marek, Petr (advisor) ; Brabenec, Tomáš (referee)
This bachelor's thesis is focused on financial analysis of enterprises engaged in retail trade in pharmaceutical products -- pharmacies. Firstly I will examine theoretical part which will define the different indicators (including general formulas). Then the practical part follows -- here I will make application-defined formulas of the theoretical part of the specific company (pharmacy Chlumec). I will also verbally comment proven results. For better orientation and understanding various tables and graphs are added which I will introduce both in the text and in the annexe. Calculated values of the pharmacy Chlumec will be also compared with four other pharmacies operating in Královéhradecký region. In conclusion I will make a brief assessment of the four analysed pharmacies.
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Tax Accounting in a Pharmacy
Balek, Luboš ; Janhubová, Jaroslava (advisor)
The bachelor thesis focuses on basic principles of the Czech tax accounting system with the accent on the tasks most relevant to the needs of a small pharmacy. The thesis also examines the legal frame for this type of enterprise and analyzes administrative consequences of this legislation.
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