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Socio-environmental characteristics of Králicko microregion
Vaishar, Antonín ; Cetkovský, Stanislav ; Martinát, Stanislav ; Nosková, Helena ; Tošovská, Eva ; Vajdová, Zdenka ; Woitsch, Jiří ; Zapletalová, Jana
The article is focused on relatively complex regional analyses of Králíky microregion. The analyses are focused on natural condition, location, historic evolution and on the present regional and environmental pocitics affecting the regional development. The results of public enquiry focused on perception of microregion are presented, too.
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Perception of small Moravian towns by their inhabitants
Frantál, Bohumil ; Pokluda, František
The paper that is based on the data obtained from the author´s own research focused on the issue of perception and image of the small towns, presents certain established results from questionnaire surveys aimed at analysis of perception of small Moravian towns from the particular point of view of their inhabitants, specifically perception of the town image, evaluation of different environmental and social dimensions of the living space and their changes, analysis of perception of the quality of life, anxiety and future prospects, and classification of the present most significant problems in life of inhabitants of the small towns.
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Intermunicipal cooperation and its perception among mayors
Klusáček, Petr
Approximately 80 % of municipalities in the Czech Republic have less than 1 000 inhabitants and this fact has negative influence on efficiency of the public administration. The paper deals especially with the issue of the intermunicipal cooperation which is one of the most important issues during the 3rd phase of the current territorial administration reform. The analysis is based on the dates from the own questionnaire survey. In June 2006, 600 Czech mayors were asked what they thought about intermunicipal cooperation and what were their proposals, ideas and opinions.
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Skutečné problémy života v malých moravských městech jak je vnímají jejich obyvatelé
Frantál, Bohumil
The paper that is based on the data obtained from the author´s own research focused on the issue of perception and image of the small towns, presents certain established results from questionnaire surveys aimed at analysis of perception of small Moravian towns from the particular point of view of their inhabitants, specifically perception of the town image, evaluation of different environmental and social dimensions of the living space and their changes, analysis of perception of the quality of life, anxiety and future prospects, and classification of the present most significant problems in life of inhabitants of the small towns.
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Research on Perception of the Brand Palette
Dostálová, Irena ; Postler, Milan (advisor) ; Kobelková, Lucie (referee)
The thesis deals with the perception of a cosmetic brand Palette. It analyzes its communication activities and brand identity and compares them with its parent brand Schwarzkopf. The main goal is to find out how Czech consumers perceive this brand. It describes awareness, associations connected with the brand and attitude of consumers towards Palette. The main method to achieve the goals of this thesis is my own research conducted online and analysis of publicly available secondary data and private secondary data from Henkel company.
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Reality and virtuality
Bardová, Helena ; Pstružina, Karel (advisor) ; Řepa, Václav (referee)
This thesis is dealing with explanations of reality, virtuality, their various definitions, examples and possible points of view for their understanding. These terms are set into the context of present era that is so strongly influenced by virtuality and its technologies. There is also a chapter which is describing the problem of real and virtual identity. On two in detail explained examples of on-line shopping and teleworking are shown the contrasts of their positives and negatives. Part of this thesis is also considering the influence of virtuality on a human life including so called computer diseases. Support of this work represents the part about internet statistics -- time spent in virtuality, negative effects, their foreknowledge and prevention. Historical development of technics that brought us virtuality (Internet, mobile phones and TV) is also included. The text is based on opinions of reputable authors from the fields of sociology, philosophy and informatics. I interlaced the text with my own reflections and in conclusion there is a part about expected future development of the technics used for virtuality.
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Vnímaní značky Triola
Dohnal, Petr ; Zamazalová, Marcela (advisor) ; Koudelka, Jan (referee)
Práce je zaměřena na vývoj a současné vnímání tradiční značky Triola na českém trhu. Analyzovány jsou vybrané marketingové aktivity, které jsou dle názoru autora pro vnímání značky klíčové. Součástí práce je řada doporučení vedoucích ke zlepšení stávajícího stavu.
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