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Vliv CSR jako motivačního faktoru na dobrovolnou retenci zaměstnanců v MSP v odvětví cestovního ruchu
JARKOVSKÁ, Petra
This work tries to present Corporate Social Responsibility as a way how to stimulate employees' desirable affirmative work attitudes, such as Job Satisfaction, Organizational Commitment or Voluntary Retention, using concepts from psychology (motivational theories) and social psychology (e.g., Social Exchange Theory, Social Identity Theory) as an underlying theoretical framework. To examine the causal relationship between Corporate Social Responsibility and employees' work attitudes, empirical research was conducted in the tourism industry setting (precisely in the hospitality subsector of the tourism industry), engaging a set of multiple regression analyses. The physical research location, Prague, the Czech Republic's capital, was designated deliberately, as it is one of the predominant tourism destinations in the Central European and European context. The found results confirmed a significant causal relationship between Corporate Social Responsibility and the examined employees' work attitudes, such as Job Satisfaction, Organizational Commitment, and Voluntary Retention. However, the strength of the relationship differs. Based on the empirical research findings, the model navigating employees' desirable work attitudes through Corporate Social Responsibility as a motivation factor was suggested. Additionally, by adopting narrative (qualitative content) analysis, this work also tries to summarize the current trends in the scholarly literature on Corporate Social Responsibility in relation to employees and, thereafter, based on the findings, suggest a broader contemporary conceptual approach to managing Corporate Social Responsibility in regard to employees. Aside from presenting the research findings, this work attempts to show the tourism industry (together with its hospitality subsector) from a sustainable regional development standpoint and evaluate the Corporate Social Responsibility concept's history by pinpointing some of the most significant scholarly contributions.
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Application of the Person-Centered Approach (PCA) principles in management
Mitaczová, Jana ; Junková, Vendula (advisor) ; Loneková, Katarína (referee)
The basic objective of the theoretical part of this diploma thesis is to present Rogers' Person- centred Approach (PCA) in terms of its development, theory, basic principles and potential applications out of therapeutical context, with emphasis on leadership. The first chapter is devoted to general knowledge of the PCA and in the second chapter there is a more detailed description of possible applications of the PCA in management. The basic objective of the empirical part is to verify the relationship between main necessary conditions of PCA in people management (respectively in person-centered leadership) and employees' organizational commitment. The quantitative research in the form of correlation study has been carried out on a sample of 63 respondents, employees of various organizations in various fields. Barrett-Lennard Relationship Inventory (BLRI) and Organizational Commitment Questionnaire (OCQ) were used as research methods. The results show the significant correlation between organizational commitment and measures of empathic understanding, congruence, and level of regard expressed by managers towards employees. The significant relationship between organizational commitment and unconditionality has not been confirmed. Besides the hypotheses linked to the basic goal there are some other...
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Application of the Person-Centered Approach (PCA) principles in management
Mitaczová, Jana ; Junková, Vendula (advisor) ; Loneková, Katarína (referee)
The basic objective of the theoretical part of this diploma thesis is to present Rogers' Person- centred Approach (PCA) in terms of its development, theory, basic principles and potential applications out of therapeutical context, with emphasis on leadership. The first chapter is devoted to general knowledge of the PCA and in the second chapter there is a more detailed description of possible applications of the PCA in management. The basic objective of the empirical part is to verify the relationship between main necessary conditions of PCA in people management (respectively in person-centered leadership) and employees' organizational commitment. The quantitative research in the form of correlation study has been carried out on a sample of 63 respondents, employees of various organizations in various fields. Barrett-Lennard Relationship Inventory (BLRI) and Organizational Commitment Questionnaire (OCQ) were used as research methods. The results show the significant correlation between organizational commitment and measures of empathic understanding, congruence, and level of regard expressed by managers towards employees. The significant relationship between organizational commitment and unconditionality has not been confirmed. Besides the hypotheses linked to the basic goal there are some other...
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Organizational culture in hotel Adria Prague
Pauličková, Katarína ; Nový, Ivan (advisor) ; Surynek, Alois (referee)
Organizational culture is very important determinant of every organization. This diploma thesis deals with the specific aspects of organizational culture. It consists of four main parts. In the first chapter the theoretical basis regarding organizational culture, organizational commitment and experiential education is described. The second part consists of the deep analyses of hotel Adria Prague. It provides the information regarding its employees, clients, competition and specific events the management organizes on regular basis. The next part is dedicated to the empirical research the aim of which was to identify organizational strategy and values as well as the extent to which employees identify with these values. It also focuses on factors fostering organizational commitment. In the final part of the thesis the practical recommendations for the management of the hotel are mentioned.
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