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Marketing Strategies of Art Trade with a Focus on Contemporary Czech Art Scene
Peško Banzetová, Michaela ; Horáček, Radek (referee) ; Svoboda, František (referee) ; Rais, Karel (advisor)
Contemporary art trade in the Czech Republic has been regarded as a private area accessible only to a few insiders. So far no adequate literature about this field has existed, the marketing strategies used within it were, not only from the outside perspective, quite unclear. This work shows that it is not a secret sphere. On the contrary, it is a part of the market, which has the effect that the more you talk about it openly, the better impact it has on the whole society. The author presents the current situation in this field, its historical context, and openly discusses the long-term marketing strategies of gallerists who work with contemporary artists. On the basis of case studies from abroad she also shows other possible ways how to bring society closer to contemporary art by means of some specific marketing tools.
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Marketing Strategies of Art Trade with a Focus on Contemporary Czech Art Scene
Peško Banzetová, Michaela ; Horáček, Radek (referee) ; Svoboda, František (referee) ; Rais, Karel (advisor)
Contemporary art trade in the Czech Republic has been regarded as a private area accessible only to a few insiders. So far no adequate literature about this field has existed, the marketing strategies used within it were, not only from the outside perspective, quite unclear. This work shows that it is not a secret sphere. On the contrary, it is a part of the market, which has the effect that the more you talk about it openly, the better impact it has on the whole society. The author presents the current situation in this field, its historical context, and openly discusses the long-term marketing strategies of gallerists who work with contemporary artists. On the basis of case studies from abroad she also shows other possible ways how to bring society closer to contemporary art by means of some specific marketing tools.
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Art commerce in Czech Republic
Vlčková, Barbora ; Drozen, František (advisor) ; Novák, Miloš (referee)
Bachelor thesis describes art commerce in Czech Republic with emphasis on paintings. It compares this situation to the situation on foreign markets and proposes how to improve it. This thesis also describes how auction houses and galleries work, laws concerning the art commerce and support of art in Czech Republic.
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The business strategy of private sales gallery in Prague and the specifics its operation
Prokůpek, Marek ; Vojík, Vladimír (advisor) ; Tyslová, Irena (referee)
This bachelor's thesis deals with a problem of small commercial gallery business. The teoretical part of my thesis is concerned with choosing the proper juridical form for the business, with composition of business plan, with financial plan and financial safety of a gallery. Further, specificity of small commercial gallery business and new trends in the art field are mentioned in this part. The aspects which are described in the theoretical part of my bachelor's thesis are applied to foundation of one fictive concrete private selling gallery afterwards.
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