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The Rate of Negativity in Miloš Zeman's and Karel Schwarzenberg'Reflection in Media during Presidential Election in 2013.
Tvarohová, Jana ; Křeček, Jan (advisor) ; Štechová, Markéta (referee)
Diploma thesis The Rate of Negativity in Miloš Zeman's and Karel Schwarzenberg' Reflection in Media during Presidential Election in 2013 analyses the rate of negativity in the news production of three national newspapers - Mladá fronta Dnes, Lidové noviny and Právo - about these presidential candidates. Time range setting is one month before first round of presidential election and one month after first round of presidential election. The presidential election in January of 2013 was completely different from previous presidential elections. People voted in a direct presidential election. It was very important event, in which the media were very interested. Press, television and radio broadcasting were filled with presidential election, candidates, debates and many reflections. Media have taken it a bit contradictory. Apart from the ordinary information that were important for the public knowledge, the media resorted to the kind of media storm. There were a hight rate of negativity in the news against Miloš Zeman. On the contrary, Karel Schwarzenberg was reflected as an ideal president. The public was separated into two groups by media. First group was supporters of Miloš Zeman and the second one was supporters of Karel Schwarzenberg. The aim of this diploma thesis was to find out, how much...
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Changes of content of weekly Reflex under the influence of its editors -in-chief
Kuklík, Vladimír ; Němcová Tejkalová, Alice (advisor) ; Švelch, Jaroslav (referee)
The diploma thesis Content changes of Reflex weekly according to the influence of its editors in chief focuses on the changes which this Czech magazine has gone through from its founding in 1990 to 2013 - during these twenty three years the position of editor in chief changed six times, passing from one person to another. The development of this thesis was based on the supposition that each of the personalities has left their mark on the magazine and has influenced its content according to their experience and preferences. In the theoretical part, the thesis deals with history of the magazine, with changes of editors in chief, the publishers, visual aspects, with the composition of editorial team or magazine sections and also with magazine's direct competitors and the number of editions sold. The following chapter focuses on the theoretical context of the research and refers to the analytical part. Terms as neutrality, negativity and agenda settings are being defined here and the impact of commercialization on visual aspect of the print media is being discussed in this chapter as well. The next part is based on the quantitative content analysis and it examines magazine content in specific periods; both the first and last three months of each editor in chief's era. The analysis outcomes present...
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Negativity in news programme Televizní noviny (TV Nova) and news programme Události (ČT)
Bobek, Martin ; Hronová, Tereza (advisor) ; Nečas, Vlastimil (referee)
In master thesis called Negativity in Television News we dealt with the structure of television news from good news vs. bad news angle of view and in context both public service and commercial based media. We focused on two main TV news programmes Události (Czech television) and Televizní noviny (TV Nova). Bad news category was analysed in depth then. The text starts with a chapter about relationship between media contents and reality so we were describing social constructivism theory in media context. Then we dealt with mechanisms and influences, which affect form of media outputs; we focused on concept of news values and processes of tabloidization and commercialization. Next chapter was dedicated to definition of negativity in news. In this context we described presence of bad news in coverage during the history; we dealt with media violence and its effects on audience; we defined media negativity and set up the typology of bad news. The analysis showed us percentage of bad news in two main news programmes of Czech television and TV Nova. We found out, which negative topics were predominating and they were analysed in depth then. In this part of analysis we were researching through what particular factors of negativity the negative impression of news is being increased.
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The Struggle for the Eternal and the Infinite (S.Kierkegaard and J.Patočka)
Trlifajová, Justina ; Kouba, Pavel (advisor) ; Ritter, Martin (referee)
The thesis deals with the struggle for the Eternal and the Infinite in the works of Kierkegaard and Patočka. It starts with their respective concepts of existence. Based on them, positive and negative aspects of the relation of existence and transcendence are described. The main guiding principle of the description is the movement of the infinite resignation and the movement of the faith in Fear and Trembling, which is compared with the de-objectifying and all-founding force of the Idea in Negative platonism. It turns out that in the relation between existence and transcendence, one can discern the two basic meanings of the transcendent reality. These meanings, together with the positive and negative aspects of the relation of existence to transcendence, form the dialectic of positive and negative, in which the struggle for the Eternal nad the Infinite is set, as well as the struggle for an authentic human existence.
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Comparison of Selected Topics of Political Commnication of political parties in the Czech Republic:
Rozmajzl, Lukáš ; Křeček, Jan (advisor) ; Vochocová, Lenka (referee)
Comparison of Selected Topics of Political Communication of political parties in the Czech Republic: Professionalization, Personalization, Negativeness ROZMAJZL, Lukáš. Srovnání vybraných jevů politické komunikace u politických stran v ČR: profesionalizace, personalizace a negativita. Praha: Univerzita Karlova v Praze, Fakulta sociálních věd, Institut komunikačních studií a žurnalistiky, 2011. 140 s. Vedoucí diplomové práce PhDr. Jan Křeček, Ph.D. This Diploma Thesis deals with three selected topics of political communication (Professionalization, Personalization, Negativeness) which are related to the transform of modern to postmodern political campaigns. Each of the topic is described on the theoretical base, then the historical development of using this technic by political parties is mentioned, and finally relevant criticism of this concept (related to the problems of the definition of the concept, or to the normative reflections on democratic political systém) is noticed. Comparative analysis of political communication made by Czech political parties in 2010 elections is made to identify the level of using each of three concepts mentioned above. The result is explicit that political parties in the Czech Republic differ one to another in using different technics of political communication towards...
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