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Strategy Proposel for Building a Profitable Multi-level Marketing Business
Mokrý, Martin ; Stejskal, Radek (referee) ; Koleňák, Jiří (advisor)
This diploma thesis deals with the multi-level marketing issue as a branch of business opportunities for individuals. It weighs pros and cons of this business method and its difference from misleading models. This diploma thesis proposes a specific approach leading to gain of a stable income level in this industry. It uses present knowledge of multi-level marketing, basic competence definition methods, competence models and coaching.
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Manipulation techniques in multi-level marketing
Staňková, Tereza ; Kollerová, Lenka (advisor) ; Machovcová, Kateřina (referee)
The thesis focuses on psychological manipulation used in recruitment in multi-level marketing companies. Despite the fact that multi-level marketing companies often use unethical practices and pose (not only) a financial risk, the number of their members has been growing steadily in the Czech Republic. They are particularly dangerous to vulnerable groups, including mothers on parental leave, the unemployed and students. However, the topic has not yet been sufficiently researched and thus lacks the theoretical foundation for developing a strategy to prevent the harmful effects of multi-level marketing. The aim of the thesis is to describe the recruitment process of multi-level marketing companies that operate in the Czech Republic, as well as the manipulation techniques they use. In order to meet the aim of the thesis, the participant observation method was used to observe the recruitment process of three selected multi-level marketing companies - Amway, Herbalife and Nu Skin. In addition to the observation, documents provided by the companies were collected. The results presented in this thesis can serve as a basis for educational practice to raise awareness of the issue of psychological manipulation in multi-level marketing companies and to design prevention strategies. The thesis is structured...
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Analysis of motivation principles in multi-level marketing
Andelová, Šárka ; Tuček, Milan (advisor) ; Stehlíková, Barbora (referee)
The Bachelor thesis deals with the topic of work motivation in multi-level marketing, as a specific type of organizational structure and management. The aim of the thesis is to look at how the principles of motivation in multi-level marketing (also MLM) work. The structure of the thesis is based on the classical division into two parts, theoretical and empirical. The main theoretical concepts are: marketing and MLM, motivation and the theory of work motivation, which are anchored through the theory of human relations. Attention is primarily given to the explanation and description of how MLM works, as this system already contains some principles of motivation in its operation. In order to fulfill the goal, the empirical part of the work is focused towards analysing the motivation system of the selected MLM company, analysing interviews with traders who are active in companies that are profiled as MLM organisations and comparating the findings. The empirical part works with theoretical knowledge, especially with selected theories of work motivation, by which it looks at issues. The object and output of this bachelor thesis is an attempt to explain the work motivation of people who use MLM-based companies for their work activities.
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Strategy Proposel for Building a Profitable Multi-level Marketing Business
Mokrý, Martin ; Stejskal, Radek (referee) ; Koleňák, Jiří (advisor)
This diploma thesis deals with the multi-level marketing issue as a branch of business opportunities for individuals. It weighs pros and cons of this business method and its difference from misleading models. This diploma thesis proposes a specific approach leading to gain of a stable income level in this industry. It uses present knowledge of multi-level marketing, basic competence definition methods, competence models and coaching.
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Multi-level marketing focusing on the marketing strategy of the company Green Ways, Ltd.
Davidová, Michaela ; Olšanová, Květa (advisor) ; Walter, Martin (referee)
The main aim of my bachelor thesis is to identify the opportunities for the growth of the company Green Ways, Ltd. in consideration of the competition on the czech market. This target was reached through the situational analysis and the subsequent SWOT analysis which evaluated the strenghts and the weaknesses and defined what the company should focuse on to gain the competitive advantage. In the theoretical part I also focused on the analysis of multi-level marketing which is the typical business form of the company Green Ways, Ltd. In conclusion, I made a survey through which we learned about the brand awarness on the czech market. The survey results have convinced me of the strong position of the company Green Ways, Ltd. among the green foods sellers on the czech market.
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Ethics and economics in history of economic thought
VEITHOVÁ, Monika
The aim of this thesis is to find and describe the relationship between ethics and economics in terms of their separation and return in the history of economic thought. For a comprehensive entry at first basic terms and the most important milestones of economic thought throughout history are explained. The diploma work shows, within the historical framework, the most important trends of thinking of particular economic schools and through proven propositions it either affirms or denies them.
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Commission and financial market
Macura, Marek ; Smrčka, Luboš (advisor) ; Zámečník, Petr (referee)
This thesis deals with the financial market intermediation and distribution on the financial market. By using situational analysis reveals connections and principles of the functioning of financial intermediation and focuses on the role of financial market regulation and commission fees. Thesis is analyzing the effects of changes in commission system and impact to different distribution models.
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Use of the multi-level marketing in business
Purnochová, Jana ; Cimler, Petr (advisor) ; Průša, Přemysl (referee)
This Bachelor Thesis titled Use of the multi-level marketing in business is focused on explanation of the direct selling and the multi-level marketing concept. At the beginning it briefly outlines the history, delimits the fundamental terms and defines the base of functioning of the system and its main advantages and disadvantages. Subsequently the core activities connected to the branch are introduced -- the methods of successful communication are explained and the basic rules, which are essential to attainment of success, are emphasized. A part of the thesis is also a description of the current direct selling, the TOP 10 of multi-level marketing companies per two last years is presented as well. The last chapter presents the company of Avon and its business orientation, the Avon Sales Leadership Framework is also described in this chapter.
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New trendsin building a MLM of Amway company
Dopita, Zdeněk ; Postler, Milan (advisor) ; Nemčíková, Zuzana (referee)
This bachelor thesis is focused on new tools which facilitate the performance of business opportunities by Independent Business Owners. Marketing, its new forms and the origins and development of multilevel marketing as a successful business method are characterized in the theoretical part of this thesis. One of the largest company which is engaged in directed selling -- Amway is described in the thesis as well. The thesis also deals with the application of new trends in Amway and its distributors. The practical part is an evaluation of author's own field research aim of which was to discover the extent of the use of new trends in building Amway business.
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