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Implementace Business Intelligence v MVNO
Kamenchshikova, Alena ; Pour, Jan (advisor) ; Basl, Josef (referee)
The goal of this paper is to implement Business Intelligence solution for mobile virtual network operator Erbia Mobile. The first part is devoted to description and analysis of concepts and architecture associated with BI implementation. The second part deals with technical aspects of BI introduction to the company based on listed requirements gathered from series of interviews with management. Implementation is initiated by analysis of company data sources and detailed description of attributes essential to the telecommunication industry. Based on requirements and data source examination outputs, multidimensional analysis is created and described in detail. Next part describes individual components (Data Warehouse, ETL, OLAP cubes) implementation as well as different optimization techniques. Given components created on Microsoft platform using Integration, Analysis and Reporting Services. Final reports and dashboard visualizations are created using MS Excel and Power BI software tools.
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Regulation of virtual operators in the Czech Republic
Winkelbauer, Erik ; Korbel, František (advisor) ; Millerová, Ivana (referee)
The aim of this thesis is to provide an overview of the rights and obligations of mobile virtual network operators in the Czech Republic and the corresponding rights and obligations of mobile network operators. The first part of the paper looks at electronic communications in general. It begins with a description of the development of European Union electronic communications legislation, the currently valid Electronic Communications Act and its relation to the Code of Administrative Procedure. The paper then presents the legal regulation of administrative supervision, competition law, public consultation procedure, notification procedure and the procedural regulation of adopting a measure of general nature. The authority and the organization of the Czech Telecommunication Office (CTO) and a classification of the business models used by mobile virtual network operators is then detailed. The second part of the text addresses legal rules directly governing mobile virtual operators, commencing with the legal prerequisites for the provision of electronic communications services and a notification of intention to commence the provision of these services. A thorough exploration of the legal regulation of the access and interconnection and reference offers based upon this regulation is then included. The paper...
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The Analysis of the Czech Mobile Market with Focus on Prepaid and Low-Cost Postaid Tariffs
Malířová, Tereza ; Mikolášek, Jakub (advisor) ; Čech, František (referee)
This thesis analyzes the Czech mobile market which has recently undergone significant changes. It focuses on the prepaid plans and low-cost postpaid tariffs and compares offers of all three full-fledged mobile operators which are currently available and the tariffs provided by the mobile virtual operators. The aim is to determine the cheapest option for different levels of consumption. To compare the prices of mobile services provided by the individual operators, the OECD basket methodology was established. The ČTÚ adopted this approach and adjusted it in order to reflect specific patterns of the Czech mobile market. Both of these methodologies were employed. The mobile baskets include a voice and text usage and in addition, some of them take into consideration the growing demand for mobile internet and thus, a certain amount of data is added to these baskets. The results show that the virtual operators are able to compete with the full-fledged operators in providing services even to customers with a relatively high consumption. Furthermore, the thesis seeks to identify possible distortions within the operators' offers, which occur when a customer with a certain consumption is better off choosing a prepaid tariff over the postpaid even though the postpaid tariff is supposed to cover this usage for a lower...
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The Analysis of Mobile Virtual Network Operator Market in the Czech Republic
Březinová, Jana ; Král, Petr (advisor) ; Vokáč, Matěj (referee)
The aim of this thesis is to analyse the mobile virtual operator market in the Czech Republic, regarding its development compared to abroad, and to identify the opportunities and threats in the Czech market. The first chapture describes the global development and future trends. The second chapter characterizes the development of Czech market of mobile services and important events preceding the entry of virtual operators. The third chapter focuses on analysis of Czech market compared to British, the mobile virtual operators are segmented and evaluated based on the potential for future success in the market. The opportunities and threats are identified through own qualitative research using the technique of focus group.
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Implementation of Self-Service BI at MVNO GoMobil
Řehoř, František ; Pour, Jan (advisor) ; Malecha, Jiří (referee)
The main objectives of this work are determining Self-Service Business Intelligence as one of Business Intelligence approaches, description and characterization of Qlik Sense and finally development of particular solution using the above tool. In the first part thesis deals with the theoretical side of the approach, describes its advantages and disadvantages and users coming into contact with the respective technologies. Subsequently, thesis specifies requirements for Self-Service Business Intelligence and mentions different requirements and sizes of solutions in organizations. At the end recommendations for the implementation of the approach and technologies are mentioned. The second part is devoted to Qlik Sense platform, as one of the representatives based on the Self-Service approach. At first basic features, options and benefits are described. Then the development of solutions and principles of work with this tool are explained. Finally, architecture of enterprise server solution is described together with installation steps and basic configuration of a Qlik Sense site. The third part is focused on mobile virtual operator GoMobil, its current state, Business Intelligence needs and last but not least the requirements and development of solution using Qlik Sense platform.
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Virtuální operátor jako nový typ poskytovatele telekomunikačních služeb zákazníkům.
Štěpán, Marek ; Špaček, Miroslav (advisor) ; Hofrichter, Kamil (referee)
The primary objective of the master's thesis is to identify and to characterize following action steps, which lead to establish a virtual network operator as a new start-up company. Firstly, a virtual operator is characterized from a technical point of view and as an innovation. Czech telecommunication market is compared to foreign markets by its price level. The power of market competitors was described and market gaps were identified. A project founding a virtual network operator was made to support the main objective of the thesis. General action steps were identified and commented after the project part of the thesis.
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Companies entry forms into foreign markets
Tichá, Dominika ; Němečková, Iveta (advisor) ; Olšanová, Květa (referee)
The current period of globalization, still greater liberalization of business environment and growing competition put companies in a difficult situation. To succeed, they are expanding business to an international environment. Multinational companies are expanding into the markets, where they do not yet have their own effects. Entrepreneur or company can use several forms of entry, from export and import operations, through capital-saving forms of market presence, for example licensing, franchising or industrial cooperation, to capital inputs, that can be realized through portfolio or foreign direct investment. On the one hand, entrepreneur's interest to invest is affected by the economic situation of the country, but the effects of using ICT are crucial as well. One of these factors is the high-speed mobile internet access. Mobile network operators can meet demand due to holding of specific frequencies in different bands. Nowadays, the Czech Republic has initiated new selection procedure -- auction to divide frequencies. This Auction is used to attract new mobile operators and also offer new forms of entry for them. Mobile operators need to grant permits, licenses to operate different networks. Significantly for them is entering through strategic alliances of large companies, since it is the area of telecommunications, which requires a lot of money on research and development, innovation and development of telecommunications infrastructure. The first part presents different types of expansion from export and import operations through capital-saving investments to the most complex capital inputs. The second part focuses on the current mobile service providers operating on the Czech market, and their entry into the Czech Republic. The third and last part presents a new selection procedure -- an auction to obtain radio frequencies. There are outlined some new possibilities of entering mobile network operators on the Czech market with telecommunication, which brings this auction.
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