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Development of media coverage of Floorball in the Czech Television
Šišma, Vojtěch ; Janák, Vladimír (advisor) ; Procházka, Jan (referee)
Title: Development of media coverage of Floorball in the Czech Television Objectives: The main objective of this work is to determine the evolution of media coverage of Floorball in the Czech Television, in more detail in 2008 - 2011 on the sports channel of Czech Television, CT4. Another objective is to determine how perceive the media coverage in top clubs in the Czech floorball competitions for men - Fortuna Extraleague. Methods: In this work was used the method of quantitative content analysis and a method of inquiry. The method of quantitative content analysis was applied in the analysis of the television program of the Czech Television from 2008 until 2011. The method of inquiry was used to determine the perception of media coverage in the clubs Fortuna Extraleague. Results: The space dedicated to floorball on the channel CT4 has in the past three years tend to grow slowly. The media coverage of floorball is distinctly affected by significant events. Most are presented Fortuna Extraleague. Clubs Fortuna Extraleague feel increased interest of Czech Television of floorball but the media presentation of their teams are not satisfied with and positive influence of media coverage for generation sponsors are not perceive. Keywords: Floorball, medialisation, history of floorball, media, Czech...
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Means and functions of the medialization of financial markets in the last decade
Šimečková, Barbora ; Šoltys, Otakar (advisor) ; Kyjonková, Petra (referee)
Bachelor thesis deals with means and functions of financial markets medialization in the last decade on the print, broadcast and network media material. In the introduction there is a brief outline of the current situation of economic news in the Czech media environment. The first part of the thesis provides economic (financial markets theory) as wel as media (application of semiotics) theoretical bases. The practical part of the thesis analyses the outcomes from financial markets publicized in selected titles of journals (Hospodářské noviny, Mladá fronta E15, MF Dnes and Lidové noviny), news sites on the Internet (iHNed.cz, E15.cz, iDnes.cz and Lidovky.cz) and in Česká televize broadcasting. The analysis uses the knowledge of semiotics - the study of signs and sign systems. The aim of the thesis is to define the means which are used for financial markets medialization depending of the type of media (print, broadcast and network media) and evaluate their functions. Attention is also paid to the diversity of the means in an economically-oriented and general media. The results of the analysis show strong stereotypes of means of financial markets medialization across monitored media, frequent use of symbols, tables, graphs and other graphic elements. The conclusion offers several hypotheses for...
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FK Dukla Prague Marketing Mix Analysis and Proposals for Its Improvement
Bittengel, Günter ; Procházka, Jan (advisor) ; Šíma, Jan (referee)
FK DUKLA PRAGUE MARKETING MIX ANALYSIS AND PROPOSALS FOR ITS IMPROVEMENT Targets: The analysis of particular marketing aspects, which compose the complete marketing mix. Communication with club fans and investigating their position on marketing. Consequent proposals of appropriate recommendations in marketing field to improve the club's present image. Methods: There will be an example study and SWOT analysis used to analyze current marketing mix. These will determine strong and weak points of the club. Contact with the club will take place in an informal meeting. A questionnaire will be used to find out fans' view. The experimental sample will consist of loyal fans only. I will then combine gathered data with my own knowledge and will attempt to create propositions for marketing mix improvement. Results: Created proposals will be presented to the club's leadership and they will have an opportunity to realize these proposals to achieve new marketing targets. The study detected drawbacks in the marketing field and helped the club. Key words: marketing mix, communication mix, medialization, questionnaire
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Methanol affair in the czech media
Kolátorová, Lucie ; Šoltys, Otakar (advisor) ; Zezulková, Markéta (referee)
This thesis deals with the medialization of public health-threatening events associated with the methanol affair, which appeared in Czech republic in September 2012. The thesis examines the ways in which selected four national newspapers informed the public about that case. The theoretical part presents concepts through which it is possible to look at the functioning of the media - their role in society, patterns and routine ways of media production, their role in case of emergencies and crises. Analytical part first outlines the methodological basis and consequently represents the outputs of quantitative and qualitative research. The quantitative part mainly describes how much space was in the examined newspapers provided with the affair, what kind of sub-themes were most accented, how much importance was over time attributed to the affair, what the motives were displayed in the published photographs, to what extent was preserved news neutrality of published headlines. The qualitative part of the research focuses on the linguistic tools used in articles in term of neutrality, on non-verbal expression tools and in detail illustrates how the examined newspapers reported about specific events associated with the methanol affair.
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Argumentation in publicizing of selected debates of talk shows Otázky Václava Moravce (Václav Moravec's questions) and Máte slovo s M. Jílkovou (Have a word with M. Jílková) and eristic dialectics
Remešová, Lucie ; Šoltys, Otakar (advisor) ; Podzimek, Jan (referee)
This diploma thesis deals with the argumentation of guests of selected debates of the talk shows Otázky Václava Moravce and Máte slovo s M. Jílkovou publicizing. The format of these talk shows assigns these debates the confrontational nature, which leads their participants excluding the presenters to the argumentation duels. The subject of the research is a detailed analysis of the argumentation used by guests of the selected debates of the respective talk shows, including finding an answer to the question of what role the presenters play in it. The analysis put a particular emphasis on eristic dialectics, the concept created by Arthur Schopenhauer, which is understood to be a science of human intransigence. The concepts of Rhetological Fallacies of Jiří Kraus or David McCandless are taken into consideration in the second place as well. Linguistic and suprasegmental means as well as nonverbal level of the communication are being examined too. The aim of this analysis is, on the one hand, to describe the axiology and the associated efficiency of argumentation of the main guests at selected debates of Otázky Václava Moravce and Máte slovo s M. Jílkovou and on the other hand, to verify the usability of eristic dialectics to deconstruct myths, manipulations and distortions of facts in these debates....
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Medialization of information and society
Nguyen, Hoai Vu ; Toman, Prokop (advisor) ; Sigmund, Tomáš (referee)
This diplom thesis is about the problems, which are connected to our main themes, that are information and all the aspects around it. At the first part of this work we're going to focus on the concept of information and its role in the gaining new knowledge and the communication process. With communication, which is an essential element of every working social society, we will talk about media and mass media. In the third chapter we will deals with the history of all kinds media and compare them to each other, especially about internet, which became a phenomenon of our society. The last sentences of this chapter is about the concept of New media, or social network. The next part of this work is focused on the relationship between information and society, we will compare the actual situation of internet using in Vietnam and in the Czech republic. The fifth chapter of this diplom thesis is about my empirical research about the impacts of internet and social network to people's lifestyle and behavior. The last two chapters will deal with the effects of media to our social society, globalization and we will also prove, that media can be a very powerful political weapon.
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Media coverage of the prevention of health problems in selected Czech newspaper and their online forms for the year 2010.
PECHOVÁ, Eva
The authoress of the diploma thesis aims to determine if it is possible for the public to learn serious information by means of media, i.e. information related to the prevention of health problems, and to monitor the state of medialisation of these problems by setting partial targets. The objective of the diploma thesis is to discover if media address such topics which should be medialised, in the view of statistically most frequent causes of death and the perspective of prevention and protection of the public health. The nature of significant health problems and the prevention of what topics should appear in daily newspapers have been determined in accordance with epidemiologic data and frequency of diseases which have been the most common causes of death in the Czech Republic in the long term, and which are summarized, inter alia, in mortality tables of the Czech Statistical Office. Another partial objective is to establish what types of themes appear most frequently, to determine the differences between the online and printed forms of media, and to discover who the authors engaging in these problems are. Two dailies were selected for our research - MfDnes (with its regional supplement Jižní Čechy) and the regional Českobudějovický deník in the printed form, including their supplements, including some of their thematic web pages. The research has also examined three independent magazines.The present diploma thesis is divided into a theoretical part and a research part. The theoretical part summarizes - based on the study of available literature and secondary data analysis - basic information regarding the problems of health and illness, prevention, media, the most common causes of death in the Czech Republic, briefly characterizing individual diseases and risk factors of their origin, as being familiar with such facts is essential for their prevention.The research part approaches the collection and evaluation of data in a combined manner. First, data were collected and studied by analysing documents. Afterwards, data were evaluated by means of qualitative statistics, whereas the methods of so-called descriptive statistics were utilized. The quantitative content analysis - which is usually used for the research into mass media - was used for analysing articles. The acquired data were tested statistically by bivariate analysis method. Copies of dailies and their magazines from 2010 were found in the Research Library of South Bohemia. News servers and thematic web pages were browsed by means of media archive.Individual objectives of the diploma thesis have been met. The reached conclusion stipulates that on the one hand, media do address the prevention of significant health problems; on the other hand, they fail to interconnect it with concrete diseases to an adequate extent. The medialisation of topics related to neoplasms is insufficient. Moreover, the thesis has discovered that the most common themes that media engage in are related to the problems of nutrition/overweight and slimming, both in the online and printed forms of all media analysed. It has been determined that the representation of article topics differ for individual media analysed. The most frequent authors of such articles are women. In most cases, there are most often two or three authors who participate in the medialisation of prevention of health problems. In the authoress?s view, the present diploma thesis may provide feedback to authors who examine issues of the prevention of health problems. In addition, with its illustrative overview of the most common causes of death in the Czech Republic, the thesis might highlight the necessity of medialisation of prevention of some themes; and, contrariwise, it could pinpoint less important, but frequently medialised themes, which take up too much space in both printed and online media.
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The Role of Olympism in International Relations
Hruška, Jakub ; Matějka, Zdeněk (advisor) ; Sršeň, Radim (referee)
The thesis investigates the position of Olympism in international relations. The introductory chapters deal with institutional structure of the Olympic Movement, which is headed by the International Olympic Committee. The following chapters examine Olympism in connection with selected political issues. These are political interests of states and other subjects, conflicts and cooperation among states. The question of boycotts is addressed in a separate chapter. The aim of the thesis is to evaluate the role of Olympism in international relations in a comprehensive manner. The thesis uses several historical examples that show how the Olympic Movement coped with given political challenges. From the mentioned examples and the evaluation of development, the most important factors for Olympism are finally deduced, i.e. commercialization, mediatization and politicization.
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Selected consequences of society‘s informatization
Zíma, Stanislav ; Rosický, Antonín (advisor) ; Pavlíček, Antonín (referee)
The aim of the thesis is to describe selected consequences of informatization on the basis of three different views' critical synthesis. First view is an historical perspective focused on medialisation of information and its influence on shaping of man's thinking. On the background of technological progress are shown the milestones in changing of social reality. Another view is to describe the infromation society as a present phenomenon with its general characteristics. The last point of view is based on the hypothesis sof Global brain, which describes mankind as a network of nerve cells, connected to global computer network. Thesis is not intended to be a comprehesive overview of the informatization's consequences but it tries to explain basic issues related to information society.
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