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Media representation of LGBTQ+ community: comparative study of selected Czech and Slovak press
Hlinka, Ivan ; Osvaldová, Barbora (advisor) ; Končelík, Jakub (referee)
The upcoming democratic regime and the liberalization of society related to the gentle revolution gave queer people the courage to try to claim their place in society. Despite the efforts of activists, equality of LGBTQ+ people with the rest of society have not been achieved even after thirty years. The situation is worse in Slovakia, where only 31% of residents hold the opinion that the queer community deserves these rights. This diploma thesis focuses on the media representation of the LGBTQ+ community in the Czech and Slovak periodicals between 1993 and 2022, while comparative content analysis is used as a research method. The first two chapters introduce the theoretical foundations. They present a way of communicating LGBTQ+ topics, basic terms, community development in Slovakia and the Czech Republic, and an overview of research conducted on the topic of media representation of queer people. In the next part, the concepts of media theory are explained. The third chapter deals with work methodologies, where the goal of the thesis, research questions, hypotheses and variables are determined. The last two chapters present the data obtained by analysis, data comparison and answers to the set questions. The result of the work was the discovery of positive trends, such as the growing importance that...
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The credibility of news in the world of data journalism
Pilná, Barbora ; Jirák, Jan (advisor) ; Jirků, Jan (referee)
The term crisis of journalism is widely discussed nowadays. This paper examines whether journalism is in crisis, or whether it is a development caused by changes in the digital world. It also examines possible causes of this crisis and transformation in the digital world. One of the main causes of this is a perceived loss of credibility of the information given to the public. Therefore, there is a deeper interpretation of what trust and trustworthiness is and what can dis/trust cause in the society. In the context of the changes which journalism faces today, it describes the transformation of the role of the audience to active self-editor and outlines how the audience must orientate in the news itself. Otherwise, the media focused on earnings will continue to thrive on sensationalism and moral panics that will negatively effect social reality. In the empirical part this paper deals with the case of Břeclav in 2012, which is an exemplary example of moral panic with consequences.
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Specifies of the process of creation media celebrity in tabloid media
Budai, David ; Klimeš, David (advisor) ; Nečas, Vlastimil (referee)
This thesis deals with process of creating an artificial celebrity in Czech media context. It demonstrates that it is possible to make an unknown person famous and to become a celebrity who attracts media attention. First two chapters define a celebrity as an institution, its primary social functions and also its origin and creation. Third chapter describes Czech tabloid media market and its changes in last few years. Furthermore, it explains reasons why there is need for new celebrities. Forth chapter analyses in detail conditions that lead to creation of new artificial celebrity. Moreover, it defines a process of such creation and routines used by Czech media to cover celebrities. Last chapter shows a case of Ornella Štiková who was not even publicly known before she became a celebrity. After becoming celebrity, she attracted attention of all main Czech tabloid media. This media interest lasted (including short falls) almost for two years. Such a period is longer than average. As a part of this thesis, the author made a series of interviews with media experts, significant tabloid media professionals and insiders of Czech showbyznys. The main aim of this theses was to obtain knowledge of how Czech media works and how they communicate directly with celebrities. These interviews enrich this thesis...
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Trend of zombification in contemporarymovie and serial production - audience analysis
Malinová, Lenka ; Baslarová, Iva (advisor) ; Reifová, Irena (referee)
The dissertation is titled "The trend of zombification in a current film and series production - audience-based research" and is aimed at explaining why people seek zombie themed series and movies. In the theoretical part, the author introduces the concept of a zombie in terms of its dominant position within the popular culture. With the historical background and the theoretical frame of the topic, the results of the audience research, that was focused mainly on the fans of a zombie genre, will be presented. By comparison of the media product discourse and the public discourse, the analysis reve als the hypothesis describing the relationship between the audience and the media content with a zombie theme. The research is based on a qualitative method of grounded theory. The methods of semi-structured interview and participant observation were used to collect the data.
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The credibility of news in the world of data journalism
Pilná, Barbora ; Jirák, Jan (advisor) ; Jirků, Jan (referee)
The term crisis of journalism is widely discussed nowadays. This paper examines whether journalism is in crisis, or whether it is a development caused by changes in the digital world. It also examines possible causes of this crisis and transformation in the digital world. One of the main causes of this is a perceived loss of credibility of the information given to the public. Therefore, there is a deeper interpretation of what trust and trustworthiness is and what can dis/trust cause in the society. In the context of the changes which journalism faces today, it describes the transformation of the role of the audience to active self-editor and outlines how the audience must orientate in the news itself. Otherwise, the media focused on earnings will continue to thrive on sensationalism and moral panics that will negatively effect social reality. In the empirical part this paper deals with the case of Břeclav in 2012, which is an exemplary example of moral panic with consequences.
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