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Mediální vzdělávání a mediální gramotnost žáků středních odborných škol
Horký, Martin
The bachelor thesis is devoted to media education and media literacy of secondary vocational school students. The aim of the thesis is to describe, analyse and interpret the state of media education and media literacy of secondary vocational school students. The thesis is divided into two main parts, namely the theoretical part and the application part. The theoretical part deals with the definition of the term "media education" and its history. The theoretical part also defines the term "media literacy" and interconnects these two concepts. Furthermore, the theoretical part gives further examples for professional and leisure media education. The subsequent application part of the thesis deals with research on the state of media education and media literacy of students in secondary vocational schools. The research is carried out by a quantitative approach using a questionnaire survey method. The thesis concludes with a discussion of the results of the research investigation.
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Media Literacy as Perceived by Key Agents of the Media Education of Adults
Šťastná, Lucie ; Jirák, Jan (advisor) ; Pavličíková, Helena (referee) ; Vrabec, Norbert (referee)
The topic of the dissertation is media literacy as perceived by key agents of the media education of adults. Media literacy is a term that can be viewed differently and whose content changes over time. For this reason, the term is introduced in its entirety. While the views of politicians and theorists can be derived from published legislation and scientific literature, the views of people most engaged in the development of adult media literacy in practice are not known. Therefore, the dissertation focuses on how the individual agents of adult media education (organizers, participants and officials) perceive the concept of media literacy, whether they share a common perspective on media literacy and whether it is possible to characterize representatives of individual concepts. The prelude to this phase of the research was a qualitative content analysis, which provided a typology of opportunities for adult media education in the Czech Republic. This was then used to select the most diverse sample of educational events and informants for the main phase of the qualitative research. Semi- structured in-depth interviews were conducted with informants. As a result of the data analysis, seven dimensions of media literacy were identified, the various combinations of which formed different concepts of media...
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Media education through the lens of the professional teaching community
Píšová, Denisa ; Jirák, Jan (advisor) ; Köpplová, Barbara (referee)
The aim of the thesis entitled Media Education through the lens of the professional teaching community is to identify the issues and topics that appear in the discourse on media education in the Czech Republic, especially from the perspective of teachers and experts dealing with this issue. Using theoretical foundations based primarily on the framework curricula and surveys from recent years and content analysis of online discussions under news articles, the state of media education in the Czech Republic will be investigated. These findings will be subsequently verified and questioned through in-depth interviews with stakeholders from the school and educational institutions environment. Thus, two qualitative methods will be used in the analytical part, which will increase the reliability of the research results. A secondary purpose of the research is the possibility of further testing the resulting hypotheses or questions, for example through a questionnaire survey. Thanks to in-depth interviews, it is also possible to gain a broader insight into the issues of contemporary media education, which has been the focus of few studies or surveys in the Czech Republic in recent years. This is also important because of the forthcoming revisions of the Framework Educational Programmes, which should improve...
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Genaration X and its media literacy
Elznicová, Veronika ; Wolák, Radim (advisor) ; Köpplová, Barbara (referee)
This bachelor thesis explores the level of media literacy of Generation X. It examines the media literacy of its members through related topics such as Generation X's media habits, trust in the media or media education opportunities. The theoretical part introduces the topic of media literacy and the historical development of media education, explains their importance for individuals and society, presents current media education offerings in the context of lifelong learning and the latest research conducted in this area. The practical part is devoted to the qualitative analysis of ten in- depth interviews. It examines the experiences and attitudes of Generation X representatives from two perspectives, the initial approach focusing on each respondent separately to convey the respondent's answers as a unique combination of individual experiences, habits and opinions. The subsequent part of the analysis provides a comparison of the respondents' answers and formulates sub-themes suitable for further research on media literacy and media education for Generation X. These include the role of opinion leaders in decision-making, information overload, and self- reflection in media education.
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Media education in Prague high schools from the perspective of students and teachers
Navrátilová, Tereza ; Odstrčilová, Klára (advisor) ; Jirák, Jan (referee)
The aim of this master's thesis was to inquire into media education in Prague's high schools using the qualitative methods from the point of view of its two main participants - students and teachers. The main reason for focusing on these students was that they achieved the highest scores in media literacy among their peers from Czechia. For the purpose of the analysis, data were collected using in-depth semi-structured interviews with teachers from Prague's high schools, a focus group with second-year students from Gymnázium Na Zatlance, and an online questionnaire that was completed by 55 students from several high schools in Prague. The data were subsequently analyzed using the open coding method and thematic analysis. The results indicate that despite being classified as cross cutting topic in the Framework Education Programme by the Ministry of Education, more than half of the respondents reported receiving no media education. Furthermore, the results reveal that inclusion of media education in lectures depends mainly on the teachers and their personal motivation to incorporate it. On the other hand, teachers feel that they lack sufficient space and support from the school management. When media education is present in schools, it is mainly treated as a cross cutting topic rather than a...
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Social media algorithms in Czech media literacy
Kořenář, Patrik ; Wolák, Radim (advisor) ; Supa, Markéta (referee)
Transition from mass media to new media is closely tied to a number of societal and technological changes. Global social media platforms are dominating both consumption and production of media content and doing so they employ series of complex technologies, e.g. algorithms. Delegation of labour from humans to these complex systems (in recent years operating on basis of machine learning) has serious influence on many aspects of individual life and processes inside a society itself. In this work we analyse function and influence of social media algorithms and we try to find out if and to what extend is this information transfered into media literacy of high school students in Czech republic. We come to a worrying conclusion that despite its massive influence in contemporary media landscape, the topic of social media algorithms in Czech media literacy and media education is basically absent.
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First Teachers, Then Students: Media Education in the Czech Republic.
Kunzik, Nicole ; Jirák, Jan (advisor) ; Hanley, Seán (referee)
1 As more media continues to become available, there is an ever-growing need to consider how certain technologies and media messages affect users and society overall. The aim of this dissertation is to develop an understanding of media literacy in the Czech Republic and to investigate its significance within education, particularly teacher education. The research methods adopted for this study include an in-depth review of relevant media literacy literature, coupled with interviews from Czech Pedagogical Faculty members, and analyses of Czech national policy and university curricular documents. The findings from this work show that the main benefit of media literacy in primary and secondary schools is a non-hierarchical learning environment that encourages discussion, interaction, and critical thinking amongst students. Additionally, current media education policy in the Czech Republic is found to be ineffective. The main conclusion is that with more required media literacy courses or even a national standard for media literacy in teacher education programmes, the Czech Republic could improve teaching methods and present policy.
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Media literacy of current Czech senior citizens: a case study from Brno
Zahradníčková, Lucie ; Jirák, Jan (advisor) ; Wolák, Radim (referee)
The following master's thesis deals with the issue of media literacy in relation to elderly population. The theoretical basis of this work contains of the theory of media literacy and media education, which is regarded to as a tool for cultivating media literacy. In addition to media education, the work also presents other ways to acquire media competencies, which are so needed in today's information society. After the introduction of theoretical approaches to media literacy, there is also a description of selected methods applied to determine the level of media literacy. The next part includes a description of media literacy in relation to senior citizens who form a very specific group in this area. As part of my own research survey, the level of media literacy in a group of 12 senior citizens is mapped on the basis of a proposed tool for determining the level of media literacy, which is based on the presented theoretical approaches. Qualitative research includes a detailed analysis of data, which were collected through interviews with the target group and which were supplemented by practical exercises. Media literacy research focuses on the area of knowledge, abilities and skills, and patterns of media use. According to the collected and analyzed data, a description of all respondents is...
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Methodical tools for teachers in area of media education
Kručayová, Alena ; Wolák, Radim (advisor) ; Šťastná, Lucie (referee)
The focus of this diploma thesis is the question of media education in Czech Republic. The work tries to set a theoretical frame for media education and media literacy. It describes different approaches to the realization to the media education and states the history and development in Czech Republic as well as worldwide. Possibilities of tutor education in this field are also mentioned. Furthermore, the work analyses the state of the art in this field in Slovakia in comparison with Czech Republic. The main objective of this work is to assess the themes used in several chosen printed methodical materials in the field of media education and reasons for favoring specific thematic ranges. Presence of different media in these thematic ranges is evaluated from the viewpoint of their usefulness in teaching and practice of the methodical-didactic approach. Based on the discovered facts the work summarizes the overall situation of media education in Czech Republic.
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First Teachers, Then Students: Media Education in the Czech Republic.
Kunzik, Nicole ; Jirák, Jan (advisor) ; Hanley, Seán (referee)
1 As more media continues to become available, there is an ever-growing need to consider how certain technologies and media messages affect users and society overall. The aim of this dissertation is to develop an understanding of media literacy in the Czech Republic and to investigate its significance within education, particularly teacher education. The research methods adopted for this study include an in-depth review of relevant media literacy literature, coupled with interviews from Czech Pedagogical Faculty members, and analyses of Czech national policy and university curricular documents. The findings from this work show that the main benefit of media literacy in primary and secondary schools is a non-hierarchical learning environment that encourages discussion, interaction, and critical thinking amongst students. Additionally, current media education policy in the Czech Republic is found to be ineffective. The main conclusion is that with more required media literacy courses or even a national standard for media literacy in teacher education programmes, the Czech Republic could improve teaching methods and present policy.
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