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On-line marketing communication
Varhaníková, Denisa ; Kaňovská, Lucie (referee) ; Schüller, David (advisor)
The bachelor thesis focuses on the design of a website for a selected company. The thesis is divided into theoretical and practical parts. The theoretical part presents the theoretical knowledge about the topic. The practical part is divided into an analytical part and a design part. The analytical part focuses on the analysis of the marketing mix, the current state of the website, the segmentation, and especially the analysis of the quality house. In the last part, based on the analytical part, individual proposals for the creation of the company's website are presented.
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Marketing strategy of guesthouse Penzion Integrity
Kadorová, Martina ; Valentová, Jana (advisor) ; Bakos, Tomáš (referee)
The diploma thesis called Marketing Strategy of Penzion Integrity focuses on situation analysis of guesthous Penzion Integrity and suggestions for marketing strategy of the guesthouse. The thesis is devided into 5 parts. First chapter is focused on chracteristics of tourism and hospitality industry in CZE. Second chapter focuses on marketing of services, strategy and marketing research.Next, there is a guesthous charakteristics and situational analysis and the last part gives proposal for marketing strategy in 2013 orného penziónu, ako aj analýza konkurenčného
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The Marketing Mix of the Selected Product ? Chopped Firewood ? in the Company LESS & FOREST
REINDLOVÁ, Zuzana
The subject of this bachelor thesis is "The Marketing Mix of the Selected Product - Chopped Firewood - in the Company LESS & FOREST". The aim of this work was to describe tools of marketing mix of the selected product which are used in the company LESS & FOREST. The first part of the bachelor thesis is based on theoretical knowledge from the literature. The second part of this work contains information about the company and the description of the marketing mix which company uses. There is information about the product Chopped Firewood. Then there are information about price of this product, place of the product and promotion of the product.
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Marketing in a Small Company
TANZEROVÁ, Sabina
The bachelor{\crq}s thesis is focused on marketing processes management of the company EUROINSTAL CZ, s.r.o. The main aim is to find a suitable suggestion for a future development of the company. In the first part a current company situation is studied by means of both SWOT and finance analysis. The second part of the work is concentrated on the company clients. From the questionare research it was found out that the company is in fact unknown outside the region of České Budějovice, that is why the advertising campaign was proposed to help the company to enter the new markets.
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