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> Psychologické aspekty reklamní činnosti, vliv a persuaze působící na spotřebitele
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Original title:
Psychologické aspekty reklamní činnosti, vliv a persuaze působící na spotřebitele
Translated title:
Psychological aspects of advertising, persuasion and influence exerted on consumers
Authors:
Kimla, Lukáš
;
Křížek, Zdeněk
(advisor) ;
Poláčková Šolcová, Iva
(referee)
Document type:
Bachelor's theses
Year:
2014
Language:
cze
Keywords:
advertising
;
marketing mix
;
persuasion
;
psychology
;
marketinový mix
;
persuaze
;
psychologie
;
reklamní činnost
Institution:
Charles University Faculties (theses) (
web
)
Document availability information:
Available in the Charles University Digital Repository.
Original record:
http://hdl.handle.net/20.500.11956/68838
Permalink:
http://www.nusl.cz/ntk/nusl-468075
The record appears in these collections:
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>
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>
Charles University
>
Charles University Faculties (theses)
Academic theses (ETDs)
>
Bachelor's theses
Record created 2022-05-08, last modified 2022-05-08
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