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Brand awareness of Vím, co jím
Dryáková, Kristýna ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The Bachelors Thesis is focused on the brand awareness of Vím, co jím. The aim is to evaluate the brand awareness of Vím, co jím on the Czech market; to judge how the brand is perceived by the consumers and to evaluate if the brand awareness increases after a longer period of time due to the provided questionnaire and information material regarding the same group of respondents. The thesis is divided into two parts, theoretical and practical. The first part deals with the theory of brand. The practical part is focused on the brand Vím, co jím in detail and two marketing researches of the brand awareness. The final part of the bachelors thesis is concerned with the summary of the researches and concrete suggestions and recommendation in order to increase the brand awareness of Vím, co jím on the Czech market.
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Commercial communication of brewery Pernštejn
Vojtěchová, Kristýna ; Postler, Milan (advisor) ; Mikeš, Jiří (referee)
The topic of my Bachelor Thesis is " Commercial communication of brewery Pernštejn". The aim of my thesis is to find out the awareness of the brand Pernštejn, activities of the brewery and forms of promotion among the youth. As a follow-up to the results, I will try to propose some possible future improvements. The theoretical part of this thesis is devoted to basic terms of marketing, marketing and commercial communication and marketing research. The components of the practical part are the information about the brewery, analysis of current communication strategy, analysis of questionnaire survey and recommendation for future.
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Communication strategy of the brand Klasa
Kantorová, Šárka ; Postler, Milan (advisor) ; Mikeš, Jiří (referee)
This master thesis deals with the communication strategy of the brand Klasa. The aim is to analyse and evaluate the current communication strategy of the brand and based on the results of research confirm or disprove the hypothesis regarding quality labels. The work is divided into two parts: theoretical and practical. The first part contains chapters dealing with commercial and marketing communications, brand and its role in marketing and marketing research. The practical part is devoted to the analysis of existing communications of the brand Klasa and to own marketing research. The final part of my thesis contains a summary of findings and suggestions for brand communication Klasa in the future.
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The influence of brand JUPÍK on its target group
Klímová, Denisa ; Postler, Milan (advisor) ; Fiala, Tomáš (referee)
This thesis focuses on brand of children's soft drinks JUPÍK and its influence on the target group. First chapter introduces fundamental marketing terms, defines a brand and its management. Second chapter summarizes the marketing segmentation of the market focusing on children as consumers and describes the principals of the marketing research. Third chapter introduces the brand JUPÍK and its marketing strategy, fourth and fifth chapter is concerning proper marketing research and its results. The objective of this thesis was to analyze the attitude of children consumers to the brand JUPÍK and propose a change in the future according to these results.
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Nespresso customer loyalty
Englerová, Erika ; Postler, Milan (advisor) ; Prinke, Vladimír (referee)
The bachelor thesis results from marketing, which includes market segmentation and customer loyalty. Then the thesis is concerned with a marketing research, his types and his techniques. In the practical part of thesis is introduced the company Nestlé Nespresso SA and there are presented results from the field research, which was implemented in order to determine customer loyalty of this company.
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The research of effectiveness of advertising in JOY magazine
Murcková, Lucia ; Postler, Milan (advisor) ; Průša, Přemysl (referee)
Main aim of this bachelor's thesis is to estimate and to assess the effectiveness of advertising in JOY magazine. In my study I am trying to determine press in comparison with other medias and to advocate its importance as an advertisement carrier. The task of thesis is also to point out which values press advertisement can offer and what its minuses are. Furthermore, I want to establish conditions under which the effectiveness of press advertising is increased and support them by data coming from research. As a technique of research I used interrogation. Thesis is divided into theoretical and practical part.
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Customer loyalty of retail firm - Billa
Dančevská, Ráchel ; Postler, Milan (advisor) ; Mikeš, Jiří (referee)
The bachelor thesis results from marketing, which includes customer loyalty and consumer typology. Then the thesis is concerned with a marketing research and a proper creation of a questionnaire for this research. The practical part of the thesis introduces the retail company Billa and presents the results from field research, which was focused on finding of customer loyalty of the Billa's customers.
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