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Assessment of the Economic Situation of the Parent Company Using Statistical Methods
Zborovská, Marie ; Maňáková, Marie (referee) ; Doubravský, Karel (advisor)
The master‘s thesis examines the issue of the interconnection of market potential with financial indicators and other variables. Data from the financial statements of ABC, s. r. o. operating on the Slovak IT market are used. The dependence of market potential and other market variables was evaluated using statistical methods. Subsequently, the analysis of selected financial indicators of the company ABC, s. r. o. is statistically evaluated and the dependence with market potential is verified. Thanks to the results, the company's proposals are determined, taking into account the current situation in the world.
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Entrepreneurial project
Jobek, Roman ; Wasserbauerová, Radmila (referee) ; Sládková, Jitka (advisor)
This bachelor’s thesis deals with entrepreneurial project. It is a document that should go before each investment. The work mentions particular components of entrepreneurial project and develops them into a new subject and a concrete market. The aim is to gain a share in the market and satisfy customers´ and company’s needs. The work analyses entrepreneurial environment, market potential and seeks for convenient products and services promoted by efectual marketing.
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Business Plan
Bumberová, Veronika ; Šottník, Jozef (referee) ; Škapa, Stanislav (advisor)
This thesis considers the proposed business plan which outlines the present difficult conditions which exist in the company. It is derived from a complex analys of the company surroundings, changes and estimates of internal performance parameters aligned to the agreed strategic design. The objective is to produce a definitive document which sets out a clear statement of the future direction of the business and its desired position including the identification of the resources required to achieve that goal
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Marketing Strategy of a Newly Established Company
Slámová, Pavla ; Pospíšilová, Vendula (referee) ; Chalupský, Vladimír (advisor)
The main objective of the thesis is to work on a marketing strategy intended for a newly established private charter company. The general principles, marketing concept and strategy layout applied to the company in question are elaborated on. The primary objective is to conduct the analysis of both external and internal environment terms, to conduct a competitor analysis and to deduce the market potential for the particular market area. The next objective is then to identify the client and their requirements, to select the target of the client demand as well as to compare the client demands with the company potential supply. Based on the market survey, the marketing goals are specified and executable strategies are presented. The marketing strategy includes a future profit prediction based on the defined goals and a proposal for verification activities for a parallel plan-keeping control. In general, the aim of the present thesis is to create a marketing strategy that would be integrated in the company management and its business activities.
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Assessment of the Economic Situation of the Parent Company Using Statistical Methods
Zborovská, Marie ; Maňáková, Marie (referee) ; Doubravský, Karel (advisor)
The master‘s thesis examines the issue of the interconnection of market potential with financial indicators and other variables. Data from the financial statements of ABC, s. r. o. operating on the Slovak IT market are used. The dependence of market potential and other market variables was evaluated using statistical methods. Subsequently, the analysis of selected financial indicators of the company ABC, s. r. o. is statistically evaluated and the dependence with market potential is verified. Thanks to the results, the company's proposals are determined, taking into account the current situation in the world.
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Marketing Strategy of a Newly Established Company
Slámová, Pavla ; Pospíšilová, Vendula (referee) ; Chalupský, Vladimír (advisor)
The main objective of the thesis is to work on a marketing strategy intended for a newly established private charter company. The general principles, marketing concept and strategy layout applied to the company in question are elaborated on. The primary objective is to conduct the analysis of both external and internal environment terms, to conduct a competitor analysis and to deduce the market potential for the particular market area. The next objective is then to identify the client and their requirements, to select the target of the client demand as well as to compare the client demands with the company potential supply. Based on the market survey, the marketing goals are specified and executable strategies are presented. The marketing strategy includes a future profit prediction based on the defined goals and a proposal for verification activities for a parallel plan-keeping control. In general, the aim of the present thesis is to create a marketing strategy that would be integrated in the company management and its business activities.
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Entrepreneurial project
Jobek, Roman ; Wasserbauerová, Radmila (referee) ; Sládková, Jitka (advisor)
This bachelor’s thesis deals with entrepreneurial project. It is a document that should go before each investment. The work mentions particular components of entrepreneurial project and develops them into a new subject and a concrete market. The aim is to gain a share in the market and satisfy customers´ and company’s needs. The work analyses entrepreneurial environment, market potential and seeks for convenient products and services promoted by efectual marketing.
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Business Plan
Bumberová, Veronika ; Šottník, Jozef (referee) ; Škapa, Stanislav (advisor)
This thesis considers the proposed business plan which outlines the present difficult conditions which exist in the company. It is derived from a complex analys of the company surroundings, changes and estimates of internal performance parameters aligned to the agreed strategic design. The objective is to produce a definitive document which sets out a clear statement of the future direction of the business and its desired position including the identification of the resources required to achieve that goal
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Position of company Medin a.s. on the world market for medical technology
Ettelová, Hana ; Gullová, Soňa (advisor) ; Vlkovský, Viktor (referee)
The topic of this is the commercial strategy of company Medin a.s. for trading on foreign markets, or possibly of entering new markets. Thesis is divided into four chapters. First one deal with the general characteristics of the company, the second is dedicated to market placement of company in the Czech Republic. The third chapter speaks about the form of entrance and about territories where the company is already present. In the fourth chapter I analyze and evaluate other potential markets appropriate for expansion of the company.
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Analysis of Market Potential for Škoda Auto in South Korea
Lee, Dokyung ; Lhotáková, Markéta (advisor) ; Cook, Gina (referee)
While ŠKODA AUTO, the biggest Czech automobile maker, has achieved strong performance in the Asian markets, especially in China and India with ŠKODA growth strategy, the home ground for ŠKODA AUTO has witnessed that the South Korean car manufacturer, Hyundai, has continuously expanded its market shares in Czech Republic. In this regard, this paper aims to evaluate whether ŠKODA AUTO can win the competition and explore an unseen profit opportunity by serving the South Korean market. The first phase of the research reveals ŠKODA AUTO's internationalization motives and expectation about South Korean market regarding its mission and strategy. Having identified the ŠKODA AUTO motives, the second phase of the research begins to analyze the current situation of ŠKODA AUTO in order to diagnose ŠKODA AUTO internal strengths and weaknesses as well as external opportunities and threats and to clarify ŠKODA AUTO international markets portfolio. The third phase of the research is designed to discover whether South Korea provides ŠKODA AUTO with favorable conditions to enter by examining political, economic, social, technological factors as well as cultural factors and psychic distance. Lastly, the fourth phase of this research deals with industry specific factors in order to assess market attractiveness of the South Korean automobile industry and to analyze the competitor as well as to reveal South Korean consumers' perception about imported cars in terms of barriers and drives to purchase imported cars.
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