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Development of Competitiveness of Company
Kárová, Eva ; Juřenčáková, Jana (referee) ; Zich, Robert (advisor)
This master's thesis deals with the strategy proposal of the Ski school MARO. The basis of the development strategy proposal is strategy analysis (financial analysis, general and related professional analysis, SLEPT and SWOT analyses). The final part of this work is focused on an evaluation of how the proposed strategy could be implemented.
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Business Plan
Vinkler, Lukáš ; Kašpárek, Jan (referee) ; Šimberová, Iveta (advisor)
This Bachelor´s thesis is divided into three main parts. Firstly, theoretical one describes individual parts of a business plan. Then, this thesis compiles chosen analysis of the ski school and rental ARON Sport based on knowledge of the first part. These analysis serve as a basic for suggestions that get better a current adverse situation of the ski school.
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Downhill skiing of preschool and younger school age children and its possibilities in the region of Ústí nad Labem, Teplice
Herzina, Tomáš ; Mojžíš, Otakar (advisor) ; Jahodová, Gabriela (referee)
TITLE: Downhill skiing of preschool and younger school age children and its possibilities in the region of UL and Teplice. AUTHOR: Tomáš Herzina DEPARTMENT: Institute professional development in education SUPERVISOR: PaedDr. Otakar Mojžíš ABSTRACT: Aim: The aim of this dissertation was to find possibilities of downhill skiing of preschoool and younger school age children in the region of UL and Teplice. The suitability of skiing resorts for skiing children and their teaching skiing. The comparison of ski school in the region and their ways of teaching. The another aim was to prepare the model of ski training for children and its application in teaching skiing in children and verrification of its effectiveness. Methods: The research is based on the interview (semi-structured), observation (hidden, open, participating) and data collection from the literature and the internet. Obtained data from the literature and the internet served as basis used to create questiones for an interview with skischool instructors. Results: We found that ski resorts in the region could be recomended for children and for families with small kids and for teaching skiing . In every mentioned ski resort there is at least one school of skiing Due to observation and interwiev with representatives of ski schools we found the diference...
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Interaction between a teacher and a student in the group-form method of teaching skiing
Jedličková, Eva ; Matošková, Petra (advisor) ; Süss, Vladimír (referee)
Title: Interaction between a teacher and a student in the group-form method of teaching skiing Objectives: The aim of this thesis is to compare the interaction between the teacher and the student in the process of teachig skiing in the foreign ski schools. Methods: In our thesis we used the method of observation with utilization of categorial system according to the standardized method MADI (modificated analysis of didactic interaction). This method involves seven categories describing forms of behaviour of a teacher, didactic content of training, didactic situation and the postural activity. Results: The teachers' profiles were proved to be different, which was caused primarily by the amount of experience and partially by the gained education. The results showed that the main differences were manifested at the teacher number three who gained the shortest practices. This teacher diametrically differs in all examined categories from other teachers. Between the other two teachers there were found differences as well, but not essential. The teacher number three commited many didactitc faults. Some of his forms of behaviour, demonstration and action were not coherent with the process of learning so that they were not able to be analysed. Keywords: ADI, MADI, ski school, ski education
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The differecces in teaching skiing sliding and carving turns
Kožíšková, Lucie ; Hronzová, Marie (advisor) ; Jahodová, Gabriela (referee)
This thesis deals with the issue of differences between the two techniques in the teaching of children under 15 years. There are sliding and carving techniques. In the theoretical part we are defining the basic differences between both techniques and practical part, we are evaluating these differences. The practical part is devoted to the preparation, implementation and evaluation of two experiments. In the first experiment children were classified into four groups according to the age and the skiing technique. The experiment took place at the ski school called Ski Club Telnice. We compared parameters such as speed of learning, the success of passing the specified routes and speed of passing tracks. The same parameters were evaluated also in the second experiment, which was aimed at pupils of the 2nd grade of elementary school in Povrly. Finally, we compared both experiments, the results of the second experiment should confirm the results of the first experiment.
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Satisfaction of Customers of Ski School Major
Štýs, Michal ; Janák, Vladimír (advisor) ; Šíma, Jan (referee)
Title: Satisfaction of Customer od Ski School Major Goals: The goal of my work is to find out how much are the customers satisfied with the services of the ski school Major. The results will be used for improving provided services Methods: Quantitative marketing research is conducted written and electronic questionnaires during winter season 2011/2012. Results: All the findings are compiled into the tables and diagrams in the result part of this diploma work. The facts provide helpful information for the ski school management. Key words: sport, ski school, customer satisfaction, marketing research
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Individual ski lesson of preschool children
Černá, Petra ; Matošková, Petra (advisor) ; Polášková, Marcela (referee)
Title: Individual ski lesson of preschool children Targets: The target of diploma work is on base of observation the interaction of ski instructor or parent and pupil to show, which kind of ski lesson is more appropriate for preschool age. Method of diploma work: In this work I used attended observation and controlled conversation. During attended observation I have taken notices progress of ski lesson to my beforehand prepared table with fixed criterions (age of child, sort of teacher, duration of teaching lesson, length of slope, kind of terrain, teaching methods, way of snowplough practice, correction of mistakes, communication during teaching lesson). I used controlled conversation after the end of lesson and the conversation was led with parent of child and instructor. Controlled conversation was composed from open questions. During conversation I used questions regarding experience or behaviour, knowledge and perception. Result: Establishing of the first contact of a teacher and a child was performed only during instructor lesson. The instructor had to get child to his side. Between parent and child hasn't been first contact. During the lesson there was communication only between the teacher and the child. Instructor tried to communicate with child during whole lesson. The instructor used...
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Marktetingová kampaň firmy GO! ski & board school
Mitáčková, Kateřina
Mitáčková, K. Marketing campaign of the firm Go! ski & board school. Bachelor thesis. Brno: Mendel University, 2017. This bachelor thesis deals with the design of marketing strategy and campaign for the firm Go! ski & board school. Based on the business environmental analysis and quantitative marketing research was proposed suitable marketing strategy including internet marketing campaign aimed at acquiring new customers and maintaining existing customers.
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Interaction between a teacher and student in comparasion group and individual skiing lessons.
Punčochář, Michal ; Jindra, Matouš (advisor) ; Gnad, Tomáš (referee)
Title of the thesis: Interaction between a teacher and a student compared group and individual teaching skiing. Objectives: The aim of this work was to find, which and how big differences are in the didactic interaction in comparison of group and individual ski lessons. Methods: In this work we used the method of observation, data collection was realized using a video camera and the subsequent recording was evaluated using the MADI method (modified analysis of didactic interaction). Results: From the results we found that the greatest difference was in the expression factual purportwhich in individual lessons grow avarage by 20%. Furthermore, in the individual lesson form grow education activity above organizational by on avarage10% and in the type of attitude activity integration has increased on avrage 7%. The results also showed that in the individual form of teaching did not appear activity without direct control. Conclusion: The biggest difference between individual and group teaching was the increase in individual teaching in the expression of the subject matter, integration attitude activities above the dominant, the teaching activity increased over the organizational and the performance of the pupil's activity was constantly under direct control. Key words: Individual and group skiing...
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Interaction between a teacher and student in comparasion group and individual skiing lessons.
Punčochář, Michal ; Jindra, Matouš (advisor) ; Gnad, Tomáš (referee)
Title of the thesis: Interaction between a teacher and a student compared group and individual teaching skiing. Objectives: The aim of this work was to find, what differences are in the didactic interaction in comparison of group and individual ski lessons. Methods: In this work we used the method of observation, data collection was realized using a video camera and the subsequent recording was evaluated using the MADI method (modified analysis of didactic interaction). Results: From the results we found that the greatest difference was in the expression factual purportwhich in individual lessons grow avarage by 20%. Furthermore, in the individual lesson form grow education activity above organizational by on avarage10% and in the type of attitude activity integration has increased on avrage 7%. The results also showed that in the individual form of teaching did not appear activity without direct control. Key words: Individual and group skiing lessons, ski school, analysis of didactic interaction, ADI, MADI
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