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Senior people as a target group of lifestyle magazines
Mannová, Denisa ; Vojtěchovská, Martina (advisor) ; Fišerová, Sylvie (referee)
Univerzita Karlova v Praze Fakulta sociálních věd Institu komunikačních studií a žurnalistiky Denisa Mannová Diplomová práce Senioři jako cílová skupina lifestylových časopisů (Seniors as the target group of lifestyle magazines) Abstract This thesis deals with seniors' view on the magazines market and tries to find out whether seniors know about magazines which are produced for them. Apart from that, the thesis analyses a sample of four magazines focused on seniors: Generace, Revue 50plus, Vital plus, Magazín 55+ (or Magazín Plus), year 2010. In order to understand the subject matter of this thesis, the first chapter deals with definitions and their interpretation. The first subchapter discusses the term "age" or "oldness" as well as the current status of seniors in our society. The second subchapter defines the term "lifestyle magazine". The following chapter is dedicated to the media market, specifically to the area of printed periodicals. It introduces the most widely read magazines on the Czech market, discusses periodicals focused on seniors in the Czech Republic (whether printed or electronic) and, marginally, also mentions magazines focused on senior published in other countries. The third chapter deals with advertising, evaluates the relationship between advertisers and the abovementioned magazines....
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Magazine Prague in Week in 1940 - 1944
Hrdličková, Alena ; Köpplová, Barbara (advisor) ; Cebe, Jan (referee)
Bachelor thesis "Magazine Prague in Week in 1940 - 1944"presents a detailed characteristic of a regional weekly Praha v týdnu (Prague in Week), which was published in Prague in 1940 - 1944. Initially a programme review, the magazine informed its readers about what's on in Prague theatres and cinemas, about held exhibitions as well as different social events. It also gave information on new films and brought their reviews as well as interviews with artists; at first bringing light topic articles but later on focusing more on specialised essays from the field of culture. The aim of the thesis was to give a complex description of the magazine content as well as its inner structure, placing special emphasis on the volumes I, III and V (1940, 1942, 1944). The analysis focuses on the editorial staff, content of the magazine and how this has been formed in the course of time, comparing further the number and relation of Czech and German topics appearing throughout the magazine, presence of propaganda and texts with a political tone within a cultural and social, and therefore apolitical periodical, thus trying to answer the question of to which extent Praha v týdnu was a pro-German or even collaborative paper with regard to the period in which it was published. As Praha v týdnu was part of the group of...
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The world of editors in women's magazines: Print versus online
Houdková, Lucie ; Reifová, Irena (advisor) ; Miessler, Jan (referee)
This diploma thesis focuses on the organizational structure of the magazine and the web site for women - Blesk pro ženy and Blesk pro ženy.cz. The editorial office is part of the Czech News Center media organization. An increasingly common model for the operation of different media platforms is merging them into one newsroom, in which the editors produce the content for different channels. It is the so-called integrated, multimedia or converged editorial office. The diploma thesis aims to find out, whether this trend of convergence in media production has also affect on the editorial office in Blesk pro ženy. Another goal is to identify the professional identity of editors working for the lifestyle medium, and what does multiskilling and multimedia journalist mean in the context of Blesk pro ženy. Finally, the aim is to discover, what are the specifics in the work practice of an editorial staff composed of women. As for the methodology, a qualitative research was formed by interviews with editors from both printed and online platform, and also the method of participant observation was applied.
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Senior people as a target group of lifestyle magazines
Mannová, Denisa ; Vojtěchovská, Martina (advisor) ; Fišerová, Sylvie (referee)
Univerzita Karlova v Praze Fakulta sociálních věd Institu komunikačních studií a žurnalistiky Denisa Mannová Diplomová práce Senioři jako cílová skupina lifestylových časopisů (Seniors as the target group of lifestyle magazines) Abstract This thesis deals with seniors' view on the magazines market and tries to find out whether seniors know about magazines which are produced for them. Apart from that, the thesis analyses a sample of four magazines focused on seniors: Generace, Revue 50plus, Vital plus, Magazín 55+ (or Magazín Plus), year 2010. In order to understand the subject matter of this thesis, the first chapter deals with definitions and their interpretation. The first subchapter discusses the term "age" or "oldness" as well as the current status of seniors in our society. The second subchapter defines the term "lifestyle magazine". The following chapter is dedicated to the media market, specifically to the area of printed periodicals. It introduces the most widely read magazines on the Czech market, discusses periodicals focused on seniors in the Czech Republic (whether printed or electronic) and, marginally, also mentions magazines focused on senior published in other countries. The third chapter deals with advertising, evaluates the relationship between advertisers and the abovementioned magazines....
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