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The Effect of the Advertising in an Auction Company
Zajíc, Vladimír ; Chalupský, Vladimír (referee) ; Mikulášek, Martin (advisor)
In the framework of public auctions the auction-companies work, which on the one hand face the problem of realizing the public auction from the point of view of marketing, on the other hand, at the same time, they try to be visible in the relationship the auctioneer and the auction proposer. It is a closed cycle whose task is to strengthen the marketing potential and, at the same time to increase the financial profit of the firm. The aim of this diplom thesis is focused on the advertising acivities of a smalll auction company, which at present is not very effective. This auction company has been lately rather successful and has proved its vitality, on the contrary, its profits in the form af the auctioneer´s rewards have started to stagnate. One of the reasons may be its lack of financial means which might have been released for the purpose of advertising. That is why, the aim of this diploma thesis is to avaluate the present advertising activities of an auction company. The positive and negative working of a concrete auctioneer in the public auctions market is going to be specified by help of single cases. The aim is also the identifying of the elementary mistakes giving evidences of bad advertising activities of the company. In the conclusion some recommendations concerning advertising activities are defined; their task is to enable small auction companies to make themselves more visible in the public auctions market.
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Public awareness about ionizing radiation from natural sources
HRBKOVÁ, Jana
Ionizing radiation comes from artificial or natural sources. Greater collective exposure of the population is caused by natural resources. Natural sources of ionizing radiation are cosmic radiation and natural radionuclides (cosmogenic and terrestrial). Radon and its products are the main contributors of natural irradiation. In the Czech Republic, the average indoor radon concentration is 118 Bq/m3, which ranks us among the countries with the highest average concentration of radon in dwellings. Radon is considered to be the second leading cause of lung cancer. Due to the possible health risks from radon, there is an effort in our country and in many other countries to regulate radon concentration in some way. The purpose of this diploma thesis was to find out how much is the public aware of the issue of ionizing radiation from natural sources and to create information material on this topic. Also compare how some countries approach the issue of radon regulation. In order to collect necessary data for my thesis a questionnaire survey was conducted. I also used professional resources. The electronic survey, which I created on website www.vyplnto.cz, was filled in by 362 respondents. All the results of the survey were displayed in pie charts. Questions no. 3-16, which were focused on awareness, were also displayed in bar charts, which show the percentage of correct answers by level of education. Thanks to the data from the survey I was able to answer research questions. In the first research question, I asked whether the public is sufficiently informed about ionizing radiation from natural sources; in the second research question, I wanted to know who has the least awareness on this topic based on education. I evaluated that the public is not sufficiently informed and people with just primary education have the least awareness about this topic. In the Canva program, I also created information material about ionizing radiation, in the form of a double-sided A5 leaflet. It can serve to increase public awareness of the issue. With help of professional sources, I also found out how some countries regulate radon concentration. I paid particular attention to the Czech Republic, where the history of radon regulation dates back to the 1990.
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Promoting branch Radiology Assistant at University of South Bohemia
SLÁMA, Jan
First aim of my bachelor´s thesis was to carry out the analysis of number of universities offering the opportunity to study the specialization Radiological Assistant. In this respect, I carried out a process of data collection on websites of individual universities. In my bachelor´s thesis, I established the research question whether there was a sufficient promotion of the specialization Radiological Assistant. On the basis of results of the questionnaire survey and after consideration of responses of all students, in particular on issues related to the specialization Radiological Assistant and future application of the graduate, I could state that the promotion of the specialization Radiological Assistant was not sufficient. The second objective of this bachelor´s thesis was promotion of the specialization Radiological Assistant for the general public and high school graduates. As a form of promotion I chose a leaflet, and I created a draft of this leaflet. The promotional leaflet was designed to serve the promotion of the specialization Radiological Assistant at University of South Bohemia in České Budějovice.
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Economic aspects of innovation in the enterprise
NOVOTNÁ, Kristýna
The thesis deals with the theoretical definition of terms innovation, product. It also describes the introduction of innovative product to market and measuring the economic impact of innovation. In practical part is characteristics of the chosen company and design of the innovation in the form of interconnection of services. They were also designed leaflets which will promote innovation.
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The Effect of the Advertising in an Auction Company
Zajíc, Vladimír ; Chalupský, Vladimír (referee) ; Mikulášek, Martin (advisor)
In the framework of public auctions the auction-companies work, which on the one hand face the problem of realizing the public auction from the point of view of marketing, on the other hand, at the same time, they try to be visible in the relationship the auctioneer and the auction proposer. It is a closed cycle whose task is to strengthen the marketing potential and, at the same time to increase the financial profit of the firm. The aim of this diplom thesis is focused on the advertising acivities of a smalll auction company, which at present is not very effective. This auction company has been lately rather successful and has proved its vitality, on the contrary, its profits in the form af the auctioneer´s rewards have started to stagnate. One of the reasons may be its lack of financial means which might have been released for the purpose of advertising. That is why, the aim of this diploma thesis is to avaluate the present advertising activities of an auction company. The positive and negative working of a concrete auctioneer in the public auctions market is going to be specified by help of single cases. The aim is also the identifying of the elementary mistakes giving evidences of bad advertising activities of the company. In the conclusion some recommendations concerning advertising activities are defined; their task is to enable small auction companies to make themselves more visible in the public auctions market.
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Vnímání letákových kampaní spotřebiteli a návrhy na jejich optimalizaci
Zachrdlová, Lenka
This bachelor thesis is dealing with leaflet campaigns of subjects operating in the market with food products in Czech Republic. It analyses consumer perception of these leaflet campaigns, defines, how are they dealing with these, how the consumers are affected by these and describes their preferences from the perspective of this issue. Thesis gives to subjects single recommendations on the base of detected results from primary and secondary sources. Primary data was obtained from questionnaire research. In conclusion the segments of customers was defined, for which were leaflet campaigns suited.
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Effectiveness of the selected advertising resource in the selected firm
TANCEROVÁ, Pavla
The aim of this study was to evaluate the effectiveness of the selected advertising resource in the selected firm ? tradesman Jiří Bauer and Jan Lhoták, doing business in the company called RamoEfect. Based on the findings suggest certain measures, such as the use of more appropriate advertising resources. In their own part, the author characterizes a firm ? a formation, development, stores, activities of a firm, competition, suppliers and customers of RamoEfect firm. Furthermore was measured the effectiveness of the leaflet in comparison with sales of the firm. In conclusion the situation was evaluated and were determined proposals to improve.
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Complete advertising portfolio for medium and small company
VANĚK, Pavel
In the diploma thesis, I will compound an advertising portfolio for a medium-sized company. This set of materials will be made in a practical implementation and published in supplements of my thesis. All creative and professional work will considerably be liable to requirements of a customer and partly to his taste as well. In acomplishing of the work I will take account of the functional, rather than the artistic aspect of the work, because all the advertising materials are strictly functional. My thesis, especilly the theoretical part, concerns the functional and artistic analysis of methods of work. I will also try to see the issue from the view of the advertising marketing and to weigh up the financial demands of the individual projects. I will also describe (rather than the theoretical principals of the work) my authentic ways of work and reflections in relation to inviolability of my own {\clqq}know-how`` and {\clqq}know-how`` of the particular company. I would also like to mention complications and problems which appeared during the practical aplicaton of the work.
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