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Marketing research during development of the shopping centre Černý Pelikán
PETERKOVÁ, Pavla
Master's thesis "Marketing research during the development of the Black pelican shopping centre" deals with the use of marketing research in the preparatory and the operational phase of the project Black Pelican shopping centre. The shopping centre is to be completed in the downtown of the České Budějovice in 2011. Theoretical part of the thesis dealing with the basics of marketing research is followed by the marketing research analysis during the preoperational part of the project. In this analysis, particular emphasis is set on the methodology of the carried out studies and on the summary of the importance of the marketing research in the project of Black Pelican shopping centre.. Next part of the thesis deals with the importance of the marketing research since the opening of the commercial gallery Black Pelican. . Beside the specific research studies that are proposed in this part of the thesis and that should be implemented, their organizational backup is also described.
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Understanding and Public Approach to Contemporary Health Reform
BORŮVKOVÁ, Eliška
Abstract Understanding and attitudes of the public towards the current Health Care Reform This thesis summarizes the basic facts about the current reform within the Health Care Sector and how it is being perceived by the general public. The theoretical part focuses on the basic information about the development of the Health Care Sector in the Czech Republic and its current reform. The development of the Health Care Sector from the year of 1918 until present is highlighted. At the beginning of the last decade of the 20th century, a new set of laws were passed, which triggered the initial reform of the Czech Health Care Sector. However, a period of passivity regarding subsequent legislation has resulted in the present problems. Further, there is a focus on current Health Care Reform enquiring: why the reform is needed, the nature of its stages and its legislative and non-legislative changes. Only a small part of the reform measures came into force. This included the introduction of regulation fees, the introduction of an `annual safe limit{\crq}, and the pricing and payment for medication. The practical part presents the research findings in relation to the issues mentioned above. The research part of the thesis, carried out using questionnaires, is concerned with the views of the public with respect to current Health Care Reform and investigates whether it has been understood by the public. The research shows that most of the respondents disagree with the reform and think that it is not developing in the right direction. The majority of respondents with this view were found to be within the age group of 60 and over, and within the group of respondents with a basic level or vocational education. Further, the research suggests that the public is not adequately informed about the new Health Care Reform, and therefore demonstrates a lack of understanding of its nature. In addition, the current political climate suggests that the public may lose interest in these issues and will become disengaged with the reform without further consideration.
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Drinking Schedule of South Bohemian University Students
POSPÍŠILOVÁ, Lucie
The topic {\clqq}Drinking Schedule`` is a question under debate. Although many people do not observe the drinking schedule. The thesis includes the summary of observations of the drinking schedule, health effects, dehydration beginning, body fluid physiology, water intake and output, nonalcoholic and alcoholic drink usability. The research part of the thesis surveys the state of a given problem of the drinking schedule by South Bohemia University students.
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THE MOST WELL - KNOWN WORED CUSINES - SPECIFICS FAST-FOOD, INFLUENCE ON HEALTH AND THEIR POPULARITY AMONG STUDENTS OF SOUTHBOHEMIAN UNIVERSITY
TESAŘOVÁ, Petra
The bachelor{\crq}s thesis deals with a very relevant topic in today{\crq}s times {--} nutrition. Whereas in some parts of the world there is deprivation and deficiency in this area, the problem in developed countries tends to be a surplus and the subsequent threats linked to a bad diet. Today, thanks to globalization, we more and more frequently come across the most diverse exotic meals and we are much more susceptible to trends connected to the changing lifestyle and growing number of fast food restaurants. The theoretical part of the thesis summarizes basic information about nutrition and its influence on the health of human beings, and reminds of the main components of nutrition, their function and differing impacts on the organism. Subsequently, also the influence of nutrition on the health of human beings is described in more detail, as nutrition can be labeled as one of the highest risk factors in many illnesses. These illnesses, known as civilizational diseases, threaten a constantly growing part of the population, even though it is possible to fight them successfully, especially with prevention. Another goal of the theoretical part of the thesis is to show the differences among individual foreign cuisines, remind of their traditional dishes and most frequently used ingredients. The subsequent research is also focused in this direction and its results are presented in the empirical part of the thesis. The research part, executed via a questionnaire, is dedicated to the level of informedness of the respondents on the influence of specific foods on human health and the subsequent utilization of this information in practice. The research results document that although the majority of the respondents are informed about the negative influences of bad nutrition, they do not use this information too much in their decision making. Another goal of the thesis was the mapping of the situation in the area of eating and eating habits and the determination of the popularity and preferences of various international cuisines among students. The aggregate results prove that international cuisines are no longer completely taboo, and that the majority of the students orient themselves in this topic and visit foreign restaurants. In spite of that, traditional Czech cuisine, which is without a doubt the closest one to us, remains as the most popular.
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The Supported Occuping in The District of Vysočina
HORÁKOVÁ, Jana
My thesis contains theoretical and practical process of problems with supported occupying. It is focussed in The District of Vysočina. It is allocate by its contain to two main parts. In the first (theoretical) chapter is defined the term of supported occupying, its sings, principles and there are described all periods of supported occupiyng. Further my thesis describes arrangements, that afford supported occupying in The District of Vysočina. The second (practical) part proffes to quantitative research, that was realized by enquiry through the questionaire. Respondents were users, that stopped to use the service of supprosted occupying. The research targot the recognition in domain of exploitation the service of supported occupying and its effectiveness. The research was piloted through users in two arrangements, that afford the supproted occupying in The District od Vysočina - The Team of supported occupying in Pelhřimov ani in Havlíčkův Brod.
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DIET LIKE A PREDOMINATE WAY OF WOMEN FEEDING NOWADAYS
BORŮVKOVÁ, Eliška
Abstract Diet like a predominate way of women feeding nowadays This bachelor essay summarises the basic information about the most popular dieting methods and the problems associated with healthy eating. The theoretical part of the essay focuses on the basic information about dieting and healthy eating. The origin of dieting methods is mentioned, together with the most popular methods used. It cannot be said that all popular dieting methods are nutritionally deficient. Health risks increase with the level of strictness, and the number of foodstuffs that are excluded. With many it is necessary to use food supplements. The most common include Atkinson Diet, zone diet, portioned diet, diet based on blood group, vegetarianism, cabbage soup, low caloric diets, starvation and super diets. Further, there is a focus on what healthy eating should actually include, as unhealthy diet is one of the most important risk factors in acquiring illness. Ideal diet is regular, rich and suitably balanced in the choice of foodstuffs, which is based on the eating recommendation in the form of a food pyramid. The practical part, presents the research findings in relation to the issue mentioned above. The research part of the essay, carried out using questionnaires, is concerned with the eating patterns of contemporary women, the perception of their body and preoccupation with food. Research findings suggest that dieting and preoccupation with food does not prevail over general patterns of eating in most women, however that does not mean that contemporary women have a healthy diet, on the contrary. Findings rather tend to point out that women who think more about food, and do diet, have a healthier patterns of eating than others, it follows mainly from the questions regarding choice of foodstuffs. These women tend to choose mainly wholegrain bread, skimmed and low fat milk products, with the intake of more vegetable and fruit. However, even with these women we find discrepancy in their healthy diets, first of all low intake of whole grain, milk products and missing meals during later morning hours, or on the other hand missing super, which prolongs the time of hunger. Overall findings demonstrate that women consume small amount of whole grain, milk products, fruit and vegetables. Lack of these foodstuff could lead to the reduction of the amount of vitamins, minerals, and fibre in the body, which could have serious health complication.
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Using of Marketing Tools in Chosen Retail Subject
BUCHTOVÁ, Tamara
The state of using of marketing tools was analysed in a picked retail subject and an improving of the present state of marketing tools in the chosen retail subject was suggested. The quantitative research have been done in the form of quetionnaire and qualitative in the form of detailed study. The situation of exquisite retail dealer was investigated in the form of detailed study.
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Psychological aspects of the promotion of McDonald's
Jeřábková, Veronika ; Pešek, Ondřej (advisor) ; Černá, Jitka (referee)
This bachelor's thesis aims to explore the psychological aspects of the promotion of McDonald's. In doing so, it describes the use of psychology in advertisements, PR and sales promotion of this worldwide company. To begin the thesis describes and analyzes the psychological aspects of promotion in general and then focuses on the psychology of McDonald's' promotion. In adition to exploring McDonald's' promotional techniques, the thesis compares it to their direct competitors in the Czech market (KFC, Burger King). Overall, the thesis aims to discover whether McDonald's' promotional tactics correlate with the perception of the Czech consumers. Due to I made a quantitative research and compare it's results with the mentioned intentions of McDonald's.
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Typology of the World Class members
Porkertová, Adela ; Postler, Milan (advisor) ; Průša, Přemysl (referee)
The objective of the bachelor work is to point out the basic typology of the World Class members within its fitness club located in Venceslas Square and thanks to the obtained results try to come up with possible recommendation for the future marketing strategy. First part is dedicated to the theory and expressions such as marketing, market research, market segmentation, buyer behaviour and questioning. Second part gives a closer look to the fitness,to the company World Class and at last to the specific fitness club in Prague. Chapters explain whole procedure of the market research, the gain of the data and finally the data analysis with its practical explanation.
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Analysis of communication activities of Pražská teplárenská
Rybková, Michaela ; Zamazalová, Marcela (advisor) ; Černá, Jitka (referee)
Práce se zabývá komunikačními aktivitami společnosti Pražská teplárenská a.s. Práce je založena na charakteristice společnosti, jejích komunikačních cílů, cílových skupin komunikace, komunikačních nástrojů, prvků firemního stylu (název, firemní značka, písmo, barvy) a výzkumu známosti Pražské teplárenská mezi obyvateli hl.m. Prahy.
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