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Internet in Cuba and Censorship
Hořejší, Jan ; Veber, Jaromír (advisor) ; Luc, Ladislav (referee)
This paper focuses on issues related to Internet in Cuba, their development, current trends and tendencies and nowadays course of events in the Cuban network also with regard to the United States - Cuban thaw. Further on, the methodology of limiting the access to the open Internet including Internet censorship is explained and the analytical part determines how much freedom of an Internet user in Cuba is actually limited.
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Censorship of internet in Russia
David, Jakub ; Veber, Jaromír (advisor) ; Klíma, Tomáš (referee)
The target of the thesis to reveal how much is possible to find out the truth about sensitive governmental topics from Russian mass media. In thesis will be compared results from Google and another search engine with results from another countries where that search engines is located. The thesis will be supported by citizen of Russian Federation and employee of anti propagandistic department in Brussels. Theoretical part of thesis will be dealing with censorship on the internet in general and ways how it could be realized. In thesis will be outline opportunities how censorship could be ignored. In practical part will be compared results from Russian search engine with Czech and another theirs American and European versions. Trough tracing will try to find out where exactly come about blocking of data retrieval and handling with results in case it will be manifested
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Internet and tourism industry
Kosenko, Hanna ; Vaško, Martin (advisor) ; Valentová, Jana (referee)
This bachelor thesis deals with the identification of the impact of Internet development on customer behavior and electronic commerce and as a consequence on the tourism industry. The first part deals with the development of the Internet, its main functions and the fields of application. Next part is devoted to defining e-commerce, current trends in the online market, illustrate the importance of electronic commerce for the tourism industry. In this work is further analyzed the position of the online tourism market, customer behavior and business, factors affecting this market, current trends and future developments are anticipated. The main outcome of this work is the verification of hypotheses: The development of Internet usage responds to changes in online tourism market and causes changes in the tourism market; The largest share of the online tourism market is represented by the airlines.
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The use of audiovisual work for a promotion of fashion blogger and her brand on the Internet
Sedlářová, Lenka ; Khabirova, Maja (advisor) ; Truhlář, Filip (referee)
This bachelor thesis deals with options of using audiovisual work for a promotion of fashion blogger and her brand. The first chapter of the theoretical part is summarizing important pieces of knowledge about blogging and social networks. The second chapter is dedicated to audiovisual work, its production chain and distribution of videos on the Internet. There is an analysis of Czech and world's fashion blogs in the beginning of the practical part to find out what are the actual trends in the fashion industry. The practical part describes the process of creating videos for the blog of a fashion designer. In the end it also evaluates the impact of videos on success of the fashion blog.
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Online shopping customer protection
Krejsa, Jan ; Horová, Olga (advisor) ; Zelený, Lukáš (referee)
This thesis Online Shopping Customer Protection deals in the theoretical part with the history of consumer protection in the Czech Republic and defines the very concept of the consumer. Furthermore, this section lists some of the control and oversight bodies operating in the Czech Republic and it describes the concept of electronic commerce and the development itself. It also mentions types of e-shops and it in detail analyses the procedure of buying goods on the Internet by the consumer. In the conclusion of the theoretical part the legislation of shopping on the Internet is explained, especially the obligations of the seller and consumer rights. In the analytical part there is a quantitative research performed using questionnaires, that is focused mainly on buying goods on the Internet. The goal of this work is to evaluate the results of the questionnaire survey and subsequent comparison of the author's hypotheses with the survey results.
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Digital diplomacy - comparison of the USA and Russia
Seková, Jana ; Rolenc, Jan Martin (advisor) ; Peterková, Jana (referee)
International relations are being influenced by progress in science and technology since its beginning. The newest mass medium, the Internet, has also significant impact on the form and development of diplomacy and international relations. These changes are most apparent on the form of public diplomacy and lead up to the creation of its new form digital diplomacy. Digital diplomacy is a topical issue in the theory of international relations, therefore there is no uniform definition of this new term. One of the goals of this thesis is to explain what digital diplomacy andto specify its characteristic features. The practical part of this thesis deals with digital diplomacy of the United States of America in comparison with digital diplomacy of the Russian Federation. The main goal of this thesis is to assess whether there exists a russian digital diplomacy and to specify its main characteristic features in comparison with digital diplomacy of the United States.
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Fashion blog as a marketing tool
Tothová, Patrícia ; Průša, Přemysl (advisor) ; Matejičková, Martina (referee)
Bachelor thesis is focused on exploring promotion of brands and companies on specific Czech fashion blogs. At the same time investigates the reaction of readers and awareness on the promotion of blogs and its actual impact on these readers. The theoretical part contains information about marketing, communication process, forms of communication, communication and communication mix on the internet. Further information in this section is about social networks and their use in business, the characteristics of a blog, the blog history, whether abroad or in the Czech Republic. The practical part presents the analysis of co-operation brands with specific Czech fashion bloggers and results of a questionnaire survey among the readers.
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Legal aspects of consumer protection when shopping online
Klofáčová, Hana ; Boháček, Martin (advisor) ; Patočka, Radim (referee)
The thesis deals with the issues of consumer protection when shopping online. The aim of the thesis is to find out what problems the consumer can encounter when shopping online, look into the options of their legal solution and finally advise consumers on how to prevent or solve possible problems. The thesis also deals with the basic obligations of the sellers, advantages and disadvantages of shopping online, institutions of consumer protection and the judicial and out-of-court proceedings. Results of a questionnaire study conducted by the author are presented at the end of the thesis.
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Selected aspects of PR communication of companies
Bubeníková, Lenka ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
The aim of this thesis is to identify opportunities and ways of using blogs for marketing purposes, to give a basic overview of the state of the blogospere in the Czech republic and to evaluate the importance of blogs as a PR tool. The thesis is divided into 2 parts - theoretical a practical. The theoretical part deals with the topic PR, its definition, pros and cons, classification, strategical PR process, PR tools, evaluation of efectiveness and PR on the Internet. The following chapter is about blogs and - besides their definition, history or typology - describes also how they can be used in pursuance of communication of companies. Also results of the research Blogbarometer 2015 are introduced there. The practical part comprises of interviews with bloggers and companies and results of the questionnaire among blog readers. The final chapter includes a case study, the purpose of which is to demonstrate possible ways of cooperation with bloggers using an example of a particular company.
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Personal data protection
Alföldiová, Petra ; Boháček, Martin (advisor) ; Patočka, Radim (referee)
On one hand development of information technologies contributes to really fast communication, what leads to technological progress and effective trade, but on the other hand this development leads to collecting big number of personal data. This thesis deals with basic terms and characteristics in connection with personal data protection. Second part presents application of these basic knowledges into particular areas, where is personal data protection really important. Main goal of this thesis is to find the unclearness in legal regulations of this area and evaluate how our personal data are protected on national and international level. I have analysed not only legal framework, but also some jurisdictions made in Czech Republic. This thesis is oriented on defining basic terms connected to personal data protection and also I have focused on describing the main problems and unclearness in real fields of our lives- banking, employment, health service and internet.
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