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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Proposal to Improve the Marketing Communication of an Online Shop on the Slovak Market
 Burda, Lubomír ; Havíř, David (referee) ; Kaňovská, Lucie (advisor)
The diploma thesis deals with the issue of proposals for improving marketing communication of the Don Lemme online store on the Slovak market. First, the theoretical part defines key concepts such as international marketing, marketing mix, communication mix or marketing research, with an overlap into the analytical and proposal part. In the analytical part, the internal and external environment of the e-shop is presented. Also, thanks to the marketing research, the author of the thesis was able to set out proposals in the final part, which should help the e-shop to promote itself on the Slovak market.
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"My Ryor" campaign in 2010
 Bendlová, Eva ; Kopecký, Ladislav (advisor) ; Halada, Jan (referee)
This bachelor thesis deals with interactive communication from the sight of marketing communication. As a result it applies the findings on the Czech cosmetics brand Ryor. The thesis consider a deeper consequences of interactive communication with culture as well as social interaction. One part of this work is theoretical communication model of interactivity and study of basic elements of relations between members of a communication act. All these conclusions are at the end applied on the real activities of Ryor brand.
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