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Using artificial intelligence tools in education
Budský, Dominik ; Leipert, Jiří (advisor) ; Beneš, Martin (referee)
This bachelor thesis deals with the use of artificial intelligence, especially generative predictive text models such as the GPT model, in the educational process. The aim of the thesis is to provide teachers, pupils and students with a comprehensive guide on how to use these tools effectively to enrich the learning process, foster creativity and enhance effective preparation. The work details the application of AI in education, including lesson preparation, organization and inspiration for educators, as well as the benefits for students in learning and working with information. Practical applications and prompts for chatbots are demonstrated to show how educators, pupils and students can use these tools to their advantage. The paper highlights that integrating AI into pedagogical practice offers a range of benefits, from personalising learning to improving accessibility to education, and emphasises the potential of AI to transform traditional educational methods, with an emphasis on accessibility for all educators, pupils and students.
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Design of Passenger Car Steering Wheel
Pleskal, Miroslav ; John, David (referee) ; Sládek, Josef (advisor)
This bachelor thesis deals with the design of a modern steering wheel. The main objective is to explore new technologies and trends and adapt the final design to them. Many technological innovations and design trends were analyzed, with steer-by-wire technology proving to be the most significant. The design was therefore conceived with the idea of using it. After exploring many shapes, an ideal shape was chosen that would fit well with future use, while being user-friendly and intuitive for all users. Three variants of the steering wheel were created according to the types of cars, namely a mid-range variant, a luxury variant and a sports variant.
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Proposal for the Extension of the Functionality of Electronic Shelf Labels for the Improvement of Communication with Customers
Petýrková, Pavlína ; Pospíšil, Jan (referee) ; Chlebovský, Vít (advisor)
The topic of this thesis is a proposal to expand the functionalities of electronic shelf labels to enhance communication with customers. The thesis is divided into three parts – theoretical, analytical, and proposal. The theoretical part is based on professional literature and is crucial to a deeper understanding of the issue. It also serves as a basis for the analytical part. In its introduction the company DATART is presented. The analytical part then deals with answering partial research questions interviews, questionnaire survey and observation. Based on the results of the analysis, the proposal part develops proposals focusing on specific measures and strategies that will meet the defined objectives.
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Innovation of the existing Competitive Intelligence system in the selected business company
Sakharova, Polina ; Kostřicová, Alexandra Janoušek (referee) ; Bartes, František (advisor)
This bachelor thesis focuses on the analysis and evaluation of an existing Competitive Intelligence system within a selected company. The aim of the thesis is to propose suitable innovative solutions for the company's CI system based on theoretical foundations and conducted analysis. Successful implementation of innovation within the company requires a thorough analysis of both the microenvironment, i.e., the current state of the company, internal data collection and information sorting system, and the macroenvironment, including competitor analysis and examination of external factors.
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On-line marketing communication
Polakovič, Teodor ; Zich, Robert (referee) ; Schüller, David (advisor)
Cieľom tejto práce je pochopiť, ako možno hackathony – tradične vedené pre rýchly vývoj softvéru a inovácie – bez problémov začleniť do online marketingovej komunikácie s cieľom zvýšiť angažovanosť a viditeľnosť značky alebo produktu. Diplomová práca predstavuje výskumnú štúdiu vypracovanú s cieľom zistiť význam hackathonov vo vývoji technologických a technologických spoločností. Diplomová práca vychádza zo zmiešanej metódy s použitím komplexného súboru prípadových štúdií, analýzy obsahu webových stránok a polovytvorených rozhovorov so zainteresovanými stranami, ktoré sú aktívne v hackathone, pričom sleduje ich pohľad na využitie hackathonov na obohatenie online marketingu. Výsledky ukázali výrazné zlepšenie zapojenia zákazníkov a viditeľnosti značky. Výsledky ukázali všestrannosť hackathonov pri poskytovaní dobrého marketingového materiálu a angažovanosti komunity. Záver vytvára rámec, ktorý si firmy môžu osvojiť, aby implementovali hackathony do marketingových aktivít, ktoré dokážu využiť ich potenciál pre marketing a podporu inovácií a zapájania komunity.
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Hydrogen and safety in transport
Rusek, Rostislav ; Böhm, Michael (referee) ; Poulíček, Matěj (advisor)
This bachelor thesis identifies the risks associated with the leakage, storage and handling of hydrogen as a promising low-emission fuel of the future. It starts by giving the basic characteristics of hydrogen, or its storage and transport methods. It then analyses existing safety measures, describes hydrogen transport and technological innovations from an economic and environmental perspective. The final section compares hydrogen with alternative fuels, namely compressed natural gas and liquefied petroleum gas. This thesis is based on a search of the relevant literature, summarises current knowledge and highlights the need for further research to ensure a secure future for hydrogen as an alternative fuel in transport vehicles and infrastructure.
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Analysis of the use of the potential of brownfields in the social area using the example of the South Bohemian Region
SEDLÁKOVÁ, Anita
The diploma thesis examines the use of the potential of brownfields in the social area on the example of the South Bohemia Region. The theoretical background of brownfields and the emergence of social innovation is presented and the approach to brownfields in the Czech Republic and abroad is compared. These theoretical findings are further applied in the practical part, which examines the former factory site in Jindřichův Hradec. An em-pirical survey with the public and interviews with stakeholders were conducted to propose a new use of the identified brownfield. The results of the empirical investigation show that the residents of Radouňka positively evaluate the change of ownership of the identified brownfield to a non-profit organization, which will lead to the regeneration of the area. The thesis proposes a concept of use in the context of helix models that promotes social inclusion and empowerment of the disabled in society through an unusual employment for the disabled in a sheltered garden center that would be established on the brownfield site. The new proposal deepens cooperation with the town of Jindřichův Hradec, universities and secondary schools and presents new forms of cooperation with local businesses. Fur-thermore, the financing options are examined, which show that the project will have to be financed primarily by external sources. The last part of the thesis deals with the feasibility study. Based on a cost-benefit analysis, the project to build sheltered workshops, shel-tered gardens and social therapy workshops was determined to be acceptable.
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Strategic Management in the Selected Agricultural Company
HUBIČKOVÁ, Marie
This diploma thesis deals with strategic management in a selected agricultural company, also with regard to the impact of the new common agricultural policy for the period 2023-2027. Using strategic analyzes such as STEP analysis, resource analysis, scenario analysis, the company's strategic position will be evaluated as a result of the internal and external influences on the company. According to the SWOT analysis, a proposal for new strategies will then be prepared for the company's management, which will be more precisely specified, any acquisition costs will be expressed, essential benefits and possible savings will be described.
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Approaches to the evaluation of business innovation
SEDLÁČKOVÁ, Iveta
The thesis focuses on innovation and its evaluation. The aim of the thesis is to evaluate the economic impact of a specific innovation introduced in a selected company. Furthermore, the thesis focuses on the evaluation of the innovation as such and a brief overview of several recent innovations introduced in the company. These data are complemented by the characteristics of the enterprise, both general and economic. The evaluation of the innovation and its impact on the enterprise is supported by the theoretical knowledge summarised in the first part of the thesis. The necessary data for the evaluation of the innovation were drawn from the internal sources of the enterprise and from public accounting documents.
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Creation of new tourist products in the Vltavotýnsko area
KREJČÍ, Jakub
The goal of this thesis is to design a product of tourism that will contribute to the development of tourism in the region of Vltavotýnsko. The theoretical part of the thesis is dedicated to defining the concept and concurrent interesting trends of tourism and provides a resource for practical use. In this the current state of tourism in the area is analyzed. Through a survey data is collected about motivations and preferences of trippers. Used are even methods of half-structured interviews and own observations. Based on all the methods, crated are proposals of the product: "Na kolech tam a lodí zpátky" and with it a mobile app. Designs of marketing and sales support are also prepared.
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